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Journal : Managament Insight: Jurnal Ilmiah Manajemen

PENGARUH ATMOSFIR RESTORAN DAN KEADILAN YANG DITERIMA TERHADAP NIAT PERILAKU YANG DIMEDIASI OLEH EMOSI POSITIF PADA KONSUMEN RESTORAN Rosalina Elisabet Simalango; Muhartini Salim; Fachri Eka Saputra; Praningrum Praningrum; Trisna Murni
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 2 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.2.%p

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh atmosfir restoran, keadilan yang diterima terhadap niat perilaku yang dimediasi oleh mosi positif pada konsumen restoran Well The Food Bengkulu, Indonesia. Data responden dikumpulkan menggunakan kuisioner online yang disebarkan melalui sosial media Instagram dan Whatsapp. Analisis data menggunakan pendekatan regresi termediasi atau mediated regression approach (MRA) pada SPSS, 219. Hasil penelitian menjelasakan bahwa, atmosfir Restoran keadilan yang diterima berpengaruh terhadap Emosi Positif. Emosi Positif berpengaruh terhadap Niat Perilaku, serta atmosfir restoran berpengaruh terhadap niat perilaku. Emosi positif memediasi pengaruh atmosfir restoran terhadap niat perilaku, emosi positif memediasi pengaruh keadilan yang diterima terhadap niat perilaku dan keadilan yang diterima berpengaruh terhadap niat perilaku.
PERSEPSI PENGETAHUAN DAN TINGKAT KEPEDULIAN KOMUNITAS PETANI KOPI TERHADAP PELESTARIAN KAWASAN TAMAN NASIONAL KERINCI SEBLAT Anggri Puspita Sari; Praningrum Praningrum
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.466 KB)

Abstract

This study aims to determine how the perception of knowledge and level of concern of the coffee farmers community towards the preservation of the Kerinci Seblat National Park (TNKS) District of Lebong. This study uses qualitative or naturalistic methods because they are carried out in natural conditions. Data collection methods through Hand Delivery using questionnaires and interviews.The sample in study is the coffee farming community formed in the KUB “Maju Lestari. While data analysis is carried out simultaneously with the process of collecting data (on going analysis) using qualitative descriptive methods. It is hoped that through this approach, researchers will be able to develop new hypotheses specifically related to the behavior of the coffee farmers community in Suka Negeri Village, Topos District, Lebong Regency. From a practical aspect, the basic data that has been collected, analyzed and expected to be formulated in a form or method in the policy of developing and developing a community of coffee farmers (community development), especially in the TNKS area of Lebong Regency