Garuda - Garba Rujukan Digital

PERILAKU MASYARAKAT DALAM MENGGUNAKAN JASA OJEK ONLINE DI INDONESIA [SOCIETY BEHAVIOR IN USING ONLINE OJEK SERVICES IN INDONESIA] Bernadine Lorena Yanwar; Effed Darta Hadi; Sularsih Anggarawati
DeReMa (Development Research of Management): Jurnal Manajemen Vol 16, No 1 (2021): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v16i1.2747

There have been studies on the effects of some elements on customer satisfaction and loyalty; however, there is a scarcity of studies that investigate the combined effects of the former variables on the latter variables. Therefore, this study aimed to investigate the effect of service quality, trust, and risk perception on satisfaction; the effect of service quality, trust in risk perception, and satisfaction on customer loyalty; and the effect of satisfaction in mediating the effect of service quality, trust, and risk perception on satisfaction. The design was a descriptive research. The respondents consisted of 382 Grab users, selected through purposive sampling. The instrument was a questionnaire, distributed online. In data analysis, LISREL 8.7 program was used. The results were as follows. Service quality did not affect satisfaction; both service quality and trust did not affect loyalty; satisfaction did not mediate the effect of service quality on loyalty. However, trust, and risk perception affected satisfaction; risk perception and satisfaction affected loyalty; satisfaction mediated the effects of both perceived risk and trust on loyalty. The implication is that the Grab management needs to guide its aspiring drivers to give their best services to the customers.Abstrak dalam Bahasa Indonesia Ada berbagai penelitian tentang pengaruh beberapa elemen pada kepuasan dan loyalitas pelanggan; namun, masih ada kelangkaan penelitian atas efek gabungan dari variabel-variabel sebelumnya pada variabel terakhir. Jadi, penelitian ini bertujuan mengetahui pengaruh kualitas layanan, kepercayaan, dan persepsi risiko terhadap kepuasan; pengaruh kualitas layanan, kepercayaan pada persepsi risiko, dan kepuasan terhadap loyalitas pelanggan; serta pengaruh kepuasan dalam memediasi pengaruh kualitas layanan, kepercayaan, dan persepsi risiko terhadap kepuasan. Desain penelitian adalah penelitian deskriptif. Responden terdiri dari 382 pengguna Grab, yang dipilih melalui purposive sampling. Instrumen berupa kuesioner yang dibagikan secara online. Dalam analisis data, digunakan program LISREL 8.7. Hasil penelitian sebagai berikut. Kualitas layanan tidak mempengaruhi kepuasan; kualitas layanan dan kepercayaan tidak mempengaruhi loyalitas; kepuasan tidak memediasi pengaruh kualitas layanan terhadap loyalitas. Namun, kepercayaan, dan persepsi risiko mempengaruhi kepuasan; persepsi risiko dan kepuasan mempengaruhi loyalitas; kepuasan memediasi efek dari persepsi risiko dan kepercayaan pada loyalitas. Implikasinya, manajemen Grab perlu membimbing para calon pengemudi untuk memberikan layanan terbaik kepada para pelanggan.

nt Insight, 12(1): 79-97 79 ANALISIS KEMAMPUAN KERJA SEBAGAI VALUE DARI PENDIDIKAAN DAN PELATIHAN (Studi Pada Kantor Badan Kepegawaian Daerah Provinsi Bengkulu) Slamet Widodo; Effed Darta Hadi
Management Insight: Jurnal Ilmiah Manajemen Vol 12, No 1 (2017): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

The purpose of this study is to determine the role of job training to improve knowledge, skills, attitudes and personality in carrying out the functions and responsibilities toward the achievement of organizational goals. The method used in this study is a survey by conducting in depth-interviews to the employees of the Regional Personnel Board of Bengkulu Province. The results of this study indicate that in particular training or training that has been followed by employees can improve knowledge, work skills, and understanding of their work. This is shown in the way the work and how to solve problems effectively that can be done by employees. Practically the results of this study revealed that an organization needs human resources that have a good individual capacity such as knowledge, skills and understanding in the work. The education and training programs followed by employees are believed to have benefited from individual capacity building and capability, thereby impacting on the quality of services provided.

Strategy Implementation and Media Promotion Training for the Mangrove Tourism Park in Jenggalu Kito Village, Bengkulu City Febzi Fiona; Praningrum Praningrum; Fachrudin JS Pareke; Nasution Nasution; Effed Darta Hadi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3220

Bengkulu City iscoastal areas that have a lot of tourism potential, one of which is Kampung Jenggalu Kito. This tourist area has not been promoted optimally, this can be seennot maximal efforts to develop mangrove tourism inJenggalu Kito Village, becauseThere is no effective promotional media. This causes the development of tourist areas has not been carried out optimally. Based on these conditions, it is necessary to provide training on the implementation of tourism promotion strategies and media for the community and related officials as executors.The purpose of this activity isprovide an understanding to the public of the importance of strategy and promotional media as a means to increase tourism potential, and introduce various promotional strategies and promotional media both print and electronic for the development of mangrove tourism inJenggalu Kito village, Bengkulu city. From the results of this dedication, several strategies were found that could be carried out for the promotion of mangrove tourism in Jenggalu Kito Village, namely by: identifying tourism products, formulating the advantages of tourism products, setting market targets, setting visit prices

Analisis Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Konsumen Melalui ¬_Kepuasan Konsumen Produk Kopi Kapal Api Mustika Hidayat; Effed Darta Hadi; Sularsih Anggarawati
The Manager Review Vol. 4 No. 1 (2022)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v4i1.25827

Abstract the current study aimed to examine the effect of brand image and product quality to consumer loyalty through consumer satisfaction of kapal api product. A quantitative approach and a survey method were employed to collect data. consumer who were use Kapal Api product for the sample for this study. Using online survey questionnaire. data were gathered from 185 consumer. Hierarchical multiple regression analysis was employed to test the hypotheses formed. The results statistically showed that: (1) Brand image has a positive and significant effect on consumer satisfaction for Kapal Api products in Bengkulu City. This means that if the brand image of the product perceived by consumers is higher, then consumer satisfaction will also be higher.then nurses’ performances will also be higher; (2) Product quality has a positive and significant effect on consumer satisfaction for Kapal Api products in Bengkulu City. This means that if the quality of the product perceived by consumers is higher, then customer satisfaction will also be higher; (3) Brand image has a positive and significant effect on consumer loyalty for Kapal Api products in Bengkulu City. This means that if the brand image of the product perceived by consumers is higher, then consumer loyalty will also be higher; (4) Product quality has a positive and significant effect on consumer loyalty for Kapal Api products in Bengkulu City. This means that if the quality of the product perceived by consumers is higher, then consumer loyalty will also be higher; 5) Consumer satisfaction has a positive and significant effect on consumer loyalty for Kapal Api products in Bengkulu City. This means that if consumer satisfaction is higher, then consumer loyalty will also be higher; 6) Consumer satisfaction has a mediating role on the influence of brand image on consumer loyalty of Kapal Api products in Bengkulu City. This means that if the brand image is getting higher and providing satisfaction for consumers, then consumer loyalty will also be getting higher; and 7) Consumer satisfaction has a mediating role on the effect of product quality on consumer loyalty for Kapal Api products in Bengkulu City. This means that if the product quality is getting higher and providing satisfaction for consumers, then consumer loyalty will also be getting higher. Keyword: brand image, product quality, consumer loyalty, satisfaction, Kapal Api. Abstrak penelitian ini bertujuan untuk menguji pengaruh citra merek dan kualitas produk terhadap loyalitas konsumen melalui kepuasan konsumen produk kapal api. Pendekatan kuantitatif dan metode survei digunakan untuk mengumpulkan data. konsumen yang menggunakan produk Kapal Api sebagai sampel penelitian ini. Menggunakan kuesioner survei online. data dikumpulkan dari 185 konsumen. Analisis regresi berganda hierarki digunakan untuk menguji hipotesis yang terbentuk. Hasil penelitian secara statistik menunjukkan bahwa: (1) Citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen produk Kapal Api di Kota Bengkulu. Artinya semakin tinggi citra merek produk yang dirasakan konsumen maka kepuasan konsumen juga akan semakin tinggi, maka kinerja perawat juga akan semakin tinggi; (2) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen produk Kapal Api di Kota Bengkulu. Artinya jika kualitas produk yang dirasakan konsumen semakin tinggi, maka kepuasan konsumen juga akan semakin tinggi; (3) Citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen produk Kapal Api di Kota Bengkulu. Artinya jika citra merek produk yang dirasakan konsumen semakin tinggi, maka loyalitas konsumen juga akan semakin tinggi; (4) Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas konsumen produk Kapal Api di Kota Bengkulu. Artinya jika kualitas produk yang dirasakan konsumen semakin tinggi, maka loyalitas konsumen juga akan semakin tinggi; 5) Kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen produk Kapal Api di Kota Bengkulu. Artinya jika kepuasan konsumen semakin tinggi, maka loyalitas konsumen juga akan semakin tinggi; 6) Kepuasan konsumen memiliki peran mediasi terhadap pengaruh citra merek terhadap loyalitas konsumen produk Kapal Api di Kota Bengkulu. Artinya jika citra merek semakin tinggi dan memberikan kepuasan bagi konsumen, maka loyalitas konsumen juga akan semakin tinggi; dan 7) Kepuasan konsumen memiliki peran mediasi terhadap pengaruh kualitas produk terhadap loyalitas konsumen produk Kapal Api di Kota Bengkulu. Artinya jika kualitas produk semakin tinggi dan memberikan kepuasan bagi konsumen, maka loyalitas konsumen juga akan semakin tinggi. Kata kunci: citra merek, kualitas produk, loyalitas konsumen, kepuasan, Kapal Api.

PENGARUH PENGALAMAN,TEKANAN BEBAN KERJA, DAN TEKANAN WAKTU AUDIT TERHADAP KEMAMPUAN MENDETEKSI FRAUD BAGI APIP INSPEKTORAT PROVINSI BENGKULU Rudy Muslimin; Effed Darta Hadi; Syaiful Anwar
The Manager Review Vol. 4 No. 2 (2022)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v4i2.25848

Abstract : This study aim to examine and analyze the effect of audit experience, the effect of audit workload stress, the effect of audit time pressure on the ability to detect fraud, as well as the influence of audit experience, audit workload stress, audit time pressure which simultaneously affect the ability to detect fraud in the Inspectorate of Bengkulu Province. Data collection technique used questionnaire with the number of samples as many as 68 people of APIP were taken by census and Multiple Regression Analysis as data analysis instrument. The results showed that the variables (1) Audit experience took positive and significant effect on the ability to detect fraud. (2) The pressure of audit workload took negative effect but not significant on the ability to detect fraud, (3) The pressure of audit time took positive effect but not significant on the ability to detect fraud. Simultaneously audit experience, audit workload pressure, audit time pressure jointly took significant effect on the ability to detect fraud. Keywords : Audit Experience, Audit Workload Pressure, Audit Pressure Time, and the ability to detect fraud Abstrak : Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengalaman audit, pengaruh stres beban kerja audit, pengaruh tekanan waktu audit terhadap kemampuan mendeteksi kecurangan, serta pengaruh pengalaman audit, stres beban kerja audit, tekanan waktu audit yang secara simultan berpengaruh terhadap kemampuan mendeteksi kecurangan di Inspektorat Provinsi Bengkulu. Teknik pengumpulan data menggunakan kuesioner dengan jumlah sampel sebanyak 68 orang APIP yang diambil secara sensus dan Analisis Regresi Berganda sebagai alat analisis data. Hasil penelitian menunjukkan bahwa variabel (1) Pengalaman audit berpengaruh positif dan signifikan terhadap kemampuan mendeteksi kecurangan. (2) Tekanan beban kerja audit berpengaruh negatif namun tidak signifikan terhadap kemampuan mendeteksi kecurangan, (3) Tekanan waktu audit berpengaruh positif namun tidak signifikan terhadap kemampuan mendeteksi kecurangan. Secara simultan pengalaman audit, tekanan beban kerja audit, tekanan waktu audit secara bersama-sama berpengaruh signifikan terhadap kemampuan mendeteksi kecurangan. Kata Kunci : Pengalaman Audit, Tekanan Beban Kerja Audit, Waktu Tekanan Audit, dan kemampuan mendeteksi kecurangan

Pengaruh Viral Marketing dan Internet Celebrity Endorsement terhadap Impulse Buying Melalui Online Trust Reindra Prasista Bisma; Effed Darta Hadi
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5574

The purpose of this study is to examine the impact of viral marketing and internet celebrity endorsement on impulsive buying behavior through online trust in the context of the Erigo brand. The study utilizes primary data and adopts a quantitative approach with purposive sampling techniques. The study's population includes all consumers who have purchased Erigo products in the city of Bengkulu, totaling 130 respondents. Structural Equation Modeling - Partial Least Squares (SEM-PLS) version 4.0 is employed as the research method. The research findings indicate that viral marketing and internet celebrity endorsement have a positive and significant impact on online trust. However, it was observed that the effect of viral marketing on impulsive buying behavior is not statistically significant, and internet celebrity endorsement has a non-significant negative influence on impulsive buying behavior. Furthermore, the study reveals that online trust has a positive and significant impact on impulsive buying behavior. Additionally, the research results demonstrate that both viral marketing and internet celebrity endorsement significantly influence impulsive buying behavior through the mediator of online trust.

Responsivitas Pelayanan Publik (Studi Kasus Pelayanan Polres Rejang Lebong Terhadap Pengaduan Masyarakat) Denyfita - Mochtar; Effed Darta Hadi; Syaiful Anwar AB
Student Journal of Business and Management Vol. 4 No. 2 (2021)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.4.2.218-239

The general research objective to be achieved from this study is to determine the responsiveness of the Rejang Lebong Resort Police service in handling public complaints on reports of complaints of violence against women and children. Research respondents are people who access complaint services or have reported to the Polres / Polsek in the Rejang Lebong Polres working area, which were taken by using the proportional random sampling technique of 20% of the 8 units of the Rejang Lebong Polres. The number of respondents taken was as many as 64 people. The results show 1) Respond to every community applicant who wants to get service This indicator includes good attitudes and communication from the service providers of the Rejang Lebong Police to the community. 2) Police officer/officers provide good communication to the community and are friendly so that the community feels comfortable. Officers/apparatus perform services quickly. This indicator is the readiness and sincerity of the police officer/apparatus in serving the community. The officers/apparatus who perform services quickly can be seen from their alertness. 3) Regarding the indicator of accuracy in serving. the timeliness of services provided by police officer/officers is still not in accordance with the wishes of the community. Due to several reasons, namely the existence of a system of discrimination by police officers/officers. This makes the community less responsive or unkind. 4) the timeliness of services provided by police officers/officers is still not in accordance with the wishes of the community. Because of several things, namely the existence of a system of discrimination carried out by police officers/officers. Based on this, the Accuracy Indicator of serving is focus, serious and thorough in providing services to the community both in work and in conversation. Regarding the indicators of accuracy in serving, Rejang Lebong Police have carried out their services carefully and in accordance with what is expected by the community as service recipients at the police station.Keywords: Responsiveness, Public Service, Public Complaints

Integrasi Metode E-Servqual dan Metode Fuzzy pada Pengukuran Kualitas Pelayanan E-Commerce Tokopedia Fitri Yanti; Effed Darta Hadi; Syaiful Anwar
Student Journal of Business and Management Vol. 5 No. 1 (2022)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: Technological developments are increasingly making all activities easier, many sophisticated technologies are emerging that enable business people to develop their business strategies. The development of information technology and telecommunications also makes the market more dynamic, requiring business people to constantly improvise and innovate for retaining customers. E-Service Quality is designed as an extension of a site's ability to facilitate effective, efficient, effective shopping, purchasing and distribution activities. The aims to this research quality of service from Tokopedia and find out what criteria of quality must be improved. This research was conducted by using fuzzy method and E-Servqual (Service Quality). The analysis was carried out using 20 criteria from 6 dimensions which were efficiency, fullfilment, system availability, privacy, responsiveness, contact. The results showed that the service quality at Tokopedia was good. Overall, what users expect already accordance with Tokopedia’s performance. There is one dimension that has a negative value called fullfilment. From the defuzzyfication value of expectations and perceptions of the 20 criteria, 4 criteria were found with negative gap values and 16 others with positive gap values. By using a Cartesian diagram, criteria are determined to be the main priority where Tokopedia users feel that these criteria are very important. However, the service provided by Tokopedia for the fullfilment dimension is not good enough. The criteria as follows: Tokopedia keeps its promises for the offers provided, the suitability of the exact and up-to-date product delivery tracking location points, Tokopedia application system does not fail, and provide a TANYA chat room which is very helpful in providing information and complaints. Keywords: Quality of Service, Fuzzy Method, Servqual, Tokopedia. Abstrak: Perkembangan teknologi semakin mempermudah segala aktivitas, banyak bermunculan teknologi canggih yang memungkinkan para pelaku bisnis untuk mengembangkan strategi bisnisnya. Perkembangan teknologi informasi dan telekomunikasi juga membuat pasar semakin dinamis, menuntut para pelaku bisnis untuk terus berimprovisasi dan berinovasi untuk mempertahankan pelanggan. E-Service Quality dirancang sebagai perpanjangan dari kemampuan situs untuk memfasilitasi kegiatan belanja, pembelian dan distribusi yang efektif, efisien, efektif. Penelitian ini bertujuan untuk mengetahui kualitas layanan dari Tokopedia dan mengetahui kriteria kualitas apa saja yang harus ditingkatkan. Penelitian ini dilakukan dengan menggunakan metode fuzzy dan E-Servqual (Service Quality). Analisis dilakukan dengan menggunakan 20 kriteria dari 6 dimensi yaitu efisiensi, pemenuhan, ketersediaan sistem, privasi, daya tanggap, kontak. Hasil penelitian menunjukkan bahwa kualitas pelayanan di Tokopedia sudah baik. Secara keseluruhan, apa yang diharapkan pengguna sudah sesuai dengan kinerja Tokopedia. Ada satu dimensi yang memiliki nilai negatif yaitu fullfilment. Dari nilai defuzzyfikasi harapan dan persepsi dari 20 kriteria, ditemukan 4 kriteria dengan nilai gap negatif dan 16 kriteria lainnya dengan nilai gap positif. Dengan menggunakan diagram kartesius, ditentukan kriteria menjadi prioritas utama dimana pengguna Tokopedia merasa kriteria tersebut sangat penting. Namun pelayanan yang diberikan Tokopedia untuk dimensi fullfilment kurang baik. Kriterianya sebagai berikut: Tokopedia menepati janji atas penawaran yang diberikan, kesesuaian titik lokasi tracking pengiriman produk yang tepat dan up-to-date, sistem aplikasi Tokopedia tidak gagal, dan menyediakan chat room TANYA yang sangat membantu dalam memberikan informasi dan pengaduan. Kata kunci: Kualitas Pelayanan, Metode Fuzzy, Servqual, Tokopedia.

FAKTOR ANALISIS PENDORONG NASABAH NON-PNS MENABUNG PADA BANK BENGKULU Weni Heriati; Effed Darta Hadi; Rina Suthia Hayu
Student Journal of Business and Management Vol. 5 No. 3 (2022)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: The purpose of this research is to identify the factors that encourage non-government employees’ customers to make saving decisions. The respondents of this study were savings customers with non-government employees’ status, which amounted to 200 people taken by simple random sampling technique. Responses were obtained by distributing offline questionnaires at 7 branch offices of Bank Bengkulu. The data analysis method used were descriptive analysis and factor analysis. The results of this research, show that there are 7 (seven) factors that encourage non-government employees’ customers to save at Bank Bengkulu. The 7 factors are: (1) ATM service factor with a formed from indicators of ATM availability, security, ATM locations, bank locations and transaction facilities; (2) Transaction service factor with construc indicators, namely: electronic services, ease of transactions, transaction interests, types of services, service personnel and service friendliness; (3) The reference group factor, with a members as 4 indicators, namely: family encouragement, friend recommendations, friend solidarity and regional solidarity; (4) The brand trust factor with a members as 5 indicators, namely: brand trust, brand reputation, brand satisfaction, convenience and service reliability; (5) The physical evidence factor with construct of the 4 indicators, namely: bank exterior appearance, bank interior appearance, physical facilities and parking availability; (6) Interest and incentive factors with a members as 2 indicators, namely: interest rates and promotions; and (7) the administrative cost factor with a members as many as 2 indicators, namely: savings costs and service fees. Keywords: ATM service factor; transaction service factor; brand trust factor; physical evidence factor; interest and incentive factors; and administrative cost factors Abstrak: Salah satu bentuk masyarakat melek keuangan adalah kemauan dan kemampuan masyarakat mengakses layanan tabungan di Bank. Ketertarikan masyarakat menabung di Bank Bengkulu tentu saja dipengaruhi oleh sejumlah faktor baik yang berasal dari dalam individu sendiri (faktor motivasional) maupun dari luar individu yang dapat berupa faktor promosi dari penyedia jasa finansial. Hal ini ditegaskan oleh Kotler (2015) bahwa keputusan seseorang dapat dipengaruhi faktor internal individu dan faktor eksternal individu. Faktor internal bersumber dari dalam diri individu baik motivasi, pengalaman, pengetahuan dan karakteristik yang melekat pada invididu. Sedangkan faktor eksternal dapat berupa pengaruh lingkungan, penetrasi pemasar (promosi pemasaran) dan kelompok acuan. Pada penelitian ini, sejumlah faktor yang direduksi sebagai faktor keputusan menabung bersumber dari beberapa ahli seperti Gerrard dan Cunningham (2011); Utama (2015); Handriana et al. (2010); Almossawi (2011); Kaynak (2004); Alfansi dan Sargeant (2000) dan Metawa dan Almossawi (2008). Faktor-faktor tersebut di antaranya adalah kepercayaan merek, reputasi merek, kepuasan merek, suku bunga dan seterusnya. Terkait dengan hal tersebut, maka tunjuan dari pelaksanaan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mendorong nasabah non-PNS untuk mengambil keputusan menabung. Objek penelitian ini adalah nasabah non-PNS di Bank Bengkulu. Penelitian ini merupakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Jenis data yang digunakan adalah data primer yang diperoleh melalui penyebaran kuesioner. Responden penelitian ini adalah nasabah tabungan dengan status non-PNS, yang berjumlah 200 orang diambil dengan teknik simple random sampling. Responden didapatkan dengan menyebarkan kuesioner secara offline di 7 kantor cabang Bank Bengkulu. Metode analisis data digunakan analisis deskriptif dan analisis faktor. Berdasarkan hasil penelitian dan pembahasan, dapat diambil kesimpulan bahwa terdapat 7 (tujuh) faktor yang mendorong nasabah Non-PNS menabung di Bank Bengkulu Kata Kunci: Faktor layanan ATM; faktor layanan transaksi; faktor kepercayaan merek; faktor bukti fisik; faktor bunga dan insentif; dan faktor biaya administrasi

Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia Natasya Aprina; Effed Darta Hadi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1452

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality dan brand image terhadap repurchase intention yang dimediasi oleh customer satisfaction. Penelitian ini merupakan jenis penelitian kuantitatif yang menggunakan teknik pengumpulan data berupa kuesioner atau survey yang hasilnya dianalisis secara statistik dengan menggunakan model analisis data SEM oleh software smartPLS 4.0. Sampel pada penelitian ini berjumlah 222 dengan responden yang berkategori pernah melakukan pembelian produk Skincare Skintific. Hasil penelitian menunjukkan bahwasanya brand image memiliki peran penting dalam membentuk repurchase intention. Sedangkan variabel product quality dalam penelitian ini tidak mempunyai pengaruh secara langsung terhadap repurchase intention. Variabel product quality mempunyai pengaruh tidak langsung terhadap repurchase intention, dalam hal ini dimediasi oleh variabel customer satisfaction.

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search