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All Journal Jurnal Keuangan dan Perbankan Jurnal Bisnis, Manajemen, dan Informatika Panrita Abdi - Jurnal Pengabdian pada Masyarakat Hasanuddin Economics and Business Review YUME : Journal of Management Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Paulus Journal of Accounting (PJA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Golden Ratio of Finance Management Journal of Management Sains (JMS)
Mursalim Nohong
Universitas Hasanuddin
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

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BIAYA PROMOSI, PANGSA PASAR DAN PROFITABILITAS PERBANKAN INDONESIA TAHUN 2010-2017 Andi Ruslan; Cepi Pahlevi; Syamsu Alam; Mursalim Nohong
SIMAK Vol 17 No 01 (2019): Jurnal Sistem Informasi, Manajemen dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v17i01.65

Abstract

The purpose of this study is to obtain empirical evidence of the effect of promotional costs on market share of third party funds and bank profitability (ROA). The sample using bank that publishes financial statements in full during 2010-2017 and is included in Books 3 and 4 categories related to business activities and office networks based on bank core capital. The data analysis technique in this study is path analysis with AMOS software (Analysis of Moment Structure). The results show that promotion costs have a positive and significant effect on DPK market share, promotion costs have a positive but not significant effect on bank profitability, market share deposits have a positive and significant effect on bank profitability. Promotion costs have a positive and significant positive effect on bank profitability through DPK market share.
Co-Authors Abdul Razak Munir Abdullah Sanusi, Abdullah Alimuddin Andi Kusumawati Andi Ruslan Andi Ruslan Bahtiar Herman Burhan, Muhammad Kadafi Cepi Pahlevi Erny Amriani Asmin Erny Amriani Asmin Harun, Suriadi Ibriati Kartika Alimuddin Insany Fitri Nurqamar Kartina Kartina MUHAMMAD ALI Muhammad Ali Muhammad Ali Narto Irawan Otoluwa Nur Alamzah Nur Alamzah Nurqamar, Insany Fitri Ria Mardiana Ria Mardiana Sabir Siti Alyfah Ainun Putri Baramuli Syamsu Alam Syamsu Alam Wahda Yulianti Yulianti