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<![CDATA[PENENTU PERILAKU BERBAGI PENGETAHUAN MELALUI MEDIA SOSIAL: PERSEPSI WISATAWAN PADA WISATA HALAL DI SUMATERA BARAT ]]>
<![CDATA[Meuthia Meuthia]]>
<![CDATA[ Procuratio : Jurnal Ilmiah Manajemen Vol 7 No 4 (2020): Procuratio : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Pelita Indonesia ]]>
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<![CDATA[West Sumatra has become one of the eleven halal tourist destinations in Indonesia with excellence in natural and cultural attractions and culinary tourism. The social interaction of tourists by utilizing social media has become social capital in bridging the effective flow of information in sharing tourist knowledge with other potential tourists. This study aims to analyze the effect of social capital on knowledge sharing intention and knowledge sharing behavior and examine the effect of knowledge sharing intention on knowledge sharing behavior. Research data were collected through an online questionnaire on 160 tourists who had visited West Sumatra. Data analysis was performed using the SEM-PLS method. The results showed that social capital had a positive and significant effect on knowledge sharing intention and knowledge sharing behavior. Furthermore, it was also found that knowledge sharing intention had a positive and significant effect on knowledge sharing behavior. This finding indicates the importance of the role of stakeholders such as tourism service providers and the government in facilitating the social interaction of tourists in spreading tourism information on social media in order that the potential of West Sumatra as a halal tourism destination in Indonesia can be optimized. Sumatera Barat telah menjadi salah satu dari sebelas daerah destinasi wisata halal di Indonesia dengan keunggulan pada daya tarik objek wisata alam dan budaya serta wisata kulinernya. Interaksi sosial wisatawan dengan memanfaatkan media sosial telah menjadi modal sosial (social capital) dalam menjembatani arus informasi yang efektif dalam berbagi pengetahuan wisata pada calon wisatawan lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh social capital terhadap knowledge sharing intention dan knowledge sharing behavior serta menguji pengaruh knowledge sharing intention terhadap knowledge sharing behavior. Data penelitian dikumpulkan melalui kuisioner online pada 160 wisatawan yang pernah berkunjung ke Sumatera Barat. Analisis data dilakukan menggunakan metode SEM-PLS. Hasil penelitian menunjukkan bahwa social capital berpengaruh positif dan signifikan terhadap knowledge sharing intention dan knowledge sharing behavior. Lebih lanjut, juga ditemukan bahwa knowledge sharing intention berpengaruh positif dan signidikan terhadap knowledge sharing behavior. Temuan ini mengindikasikan pentingnya peran stakeholders seperti penyedia jasa wisata dan pemerintah dalam memfasilitasi interaksi sosial wisatawan dalam menyebarkan informasi wisata di media sosial sehingga potensi Sumatera Barat sebagai destinasi wisata halal di Indonesia bisa lebih optimal.]]>
<![CDATA[MODEL KETERKAITAN INOVASI PEMASARAN, KINERJA PASAR, DAN KINERJA KEUANGAN PADA USAHA OLEH-OLEH DI SUMATERA BARAT ]]>
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Meuthia Meuthia]]>;
<![CDATA[M Ma'ruf]]>
<![CDATA[ Bilancia : Jurnal Ilmiah Akuntansi Vol 3 No 3 (2019): Bilancia : Jurnal Ilmiah Akuntansi ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Pelita Indonesia ]]>
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<![CDATA[The development of the creative industry that is increasingly rapid is able to contribute to national economic growth. The purpose of this study is to examine the effect of marketing innovation on market performance, and the effect of market performance on financial performance. Research data were collected using a questionnaire to 75 local cuisines shop owners in West Sumatra, where the owners also functions as a business manager. The research model is proposed with two hypotheses, as well as testing data using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that marketing innovation has a significant effect on market performance, so that ultimately market performance is also able to influence financial performance positively and significantly. This research has implications for knowledge about the unique food of West Sumatra. As well as suggesting for business owners to further improve business profitability, the aim is to achieve high financial performance. Perkembangan industri kreatif yang semakin pesat mampu memberikan kontribusi terhadap pertumbuhan ekonomi nasional. Tujuan penelitian ini adalah untuk menguji pengaruh inovasi pemasaran terhadap kinerja pasar, dan pengaruh kinerja pasar terhadap kinerja keuangan. Data penelitian dikumpulkan menggunakan kuesioner kepada 75 pemilik usaha oleh-oleh di Sumatera Barat, dimana pemilik juga sekaligus berfungsi sebagai manager usaha. Model penelitian diusulkan dengan dua hipotesis, serta pengujian data menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa inovasi pemasaran berpengaruh signifikan terhadap kinerja pasar, sehingga akhirnya kinerja pasar juga mampu mempengaruhi kinerja keuangan secara positif dan signifikan. Penelitian ini memberikan implikasi bagi pengetahuan tentang uniknya makanan khas Sumatera Barat yang dijadikan oleh-oleh. Serta menyarankan bagi pemilik usaha agar lebih meningkatkan profitabilitas usaha, tujuannya untuk pencapaian kinerja keuangan yang tinggi.]]>
<![CDATA[Model Keterkaitan Market Orientation, Leadership, Organizational Innovation dan Organizational Performance pada Industri Kerajinan di Sumatera Barat ]]>
<![CDATA[RATNI PRIMA LITA]]>;
<![CDATA[MEUTHIA MEUTHIA]]>;
<![CDATA[RANNY FITRIANA FAISAL]]>
<![CDATA[ Jurnal Siasat Bisnis Vol. 22 No. 1 (2018) ]]>
Publisher : <![CDATA[Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/jsb.vol22.iss1.art3
<![CDATA[The purpose of this study is to analyze the influence of market orientation, leadership, organizational innovation and organizational performance in handycraft industry in Bukittinggi City, Pariaman City, Padang Pariaman Regency, and Pesisir Selatan Regency. This research uses quantitative methods, while the sampling technique using Purposive sampling with sample size of 86 craft companies. The criteria assigned to the respondent is the handycraft business that produce and market their own product. In this study, data were collected through the questionnaire of the owner of the handycraft industry. Data were analyzed using structural equation modeling (SEM) method with SmartPLS software. This research uses multidimensional constructions first order reflective and second order formative. Based on the data analyzed it can be concluded that leadership has a significant positive effect on business performance. This is evidenced by the two dimensions of leadership (Transactional leadership and transformational leadership) is able to explain the performance of the organization well. In addition, market orientation have 3 dimensional (Customer orientation, resource orientation, and competitor orientation) is also able to give influence to organizational performance and organizational innovation. However, organizational innovation is not able to give a significant influence for the performance improvement of handycraft industry. It can be concluded that organizational performance in handycraft industry is influenced by market orientation conducted on consumers and competitors. And also the most important factor is how the attitude of leadership owned by the owner of handicraft industry in managing and running the business, in order to craft products in accordance with customer tastes.            ]]>
<![CDATA[Efektifitas Electronic Word of Mouth (e-wom) melalui Media Sosial pada Ekowisata Bahari di Sumatera Barat ]]>
<![CDATA[Meuthia Meuthia]]>
<![CDATA[ Jurnal Nasional Teknologi dan Sistem Informasi Vol 3, No 1 (2017): April 2017 ]]>
Publisher : <![CDATA[Jurusan Sistem Informasi, Fakultas Teknologi Informasi, Universitas Andalas ]]>
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DOI: 10.25077/TEKNOSI.v3i1.2017.101-108
<![CDATA[Penelitian ini bertujuan untuk menginvestigasi efektifitas electronic word of mouth (e-wom) melalui media sosial dan kepuasan pengunjung pada destinasi wisata terhadap keinginan untuk peduli terhadap lingkungan (pro-environmental behavioral intention). Pro-environmental behavioral intention wisatawan yang dipengaruhi oleh e-wom dan kepuasan destinasi diidentifikasi dalam penelitian ini melalui teknik analisa kuantitatif dengan pengujian hipotesis. Teknik pengambilan sampel dalam penelitian ini yaitu purposive sampling dengan menetapkan kriteria responden yaitu wisatawan lokal dan nasional yang pernah mengunjungi destinasi wisata bahari di Sumatera Barat. 146 orang responden terkumpul sebagai sampel dalam penelitian ini. Kuisioner online melalui googledocs digunakan sebagai media untuk mengumpulkan data. Penelitian ini menggunakan software smartPLS 2.0 M3 untuk menguji pengaruh antar variabel yang dianalisa pada level first-order construct. Hasil penelitian menunjukkan bahwa kepuasan pengunjung terhadap destinasi dan electronic word of mouth (e-wom) menjadi variabel determinan konstruk pro-environmental behavioral intention. Kepusan pengunjung telah menjadi anteseden munculnya perilaku berbagi informasi dari mulut ke mulut di media sosial melalui minat kesediaan pengunjung untuk menampilkan keindahan objek ekowisata bahari melalui gambar maupun teks.Kata kunci: Electronic Word of Mouth (e-wom), kepuasan destinasi, Pro-environmental behavioral intention, smartPLS 2.0 M3, first-order construct. ]]>
<![CDATA[Adopsi E-tourism pada Industri Perhotelan di Kota Padang: Identifikasi Klaster Berdasarkan Karakteristik Fitur Website ]]>
<![CDATA[Vera Pujani]]>;
<![CDATA[Meuthia .]]>;
<![CDATA[Ahda Vadjlul Iboo]]>
<![CDATA[ Jurnal Nasional Teknologi dan Sistem Informasi Vol 2, No 3 (2016): Desember 2016 ]]>
Publisher : <![CDATA[Jurusan Sistem Informasi, Fakultas Teknologi Informasi, Universitas Andalas ]]>
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DOI: 10.25077/TEKNOSI.v2i3.2016.47-56
<![CDATA[Adopsi inovasi teknologi melalui e-commerce di bidang pariwisata dikenal dengan istilah e-tourism. Pelaksanaan e-tourism di industri perhotelan di Kota Padang dikategorikan sebagai inovasi proses yang menjadi faktor kunci keberhasilan dalam industri pariwisata. Tujuan dari penelitian ini adalah untuk mengetahui tingkat adopsi website yang dikembangkan oleh Teo dan Pian. Hal ini menjadi konsep dasar dari penelitian untuk menjelaskan faktor kontekstual, organisasi, manajerial, dan e-commerce (COME) dalam industri perhotelan. Isu-isu diteliti melalui studi kualitatif di Sumatera Barat. Data diperoleh melalui survei yang diikuti oleh beberapa perusahaan perhotelan dari hasil wawancara mendalam. Sementara itu, sampel ditentukan secara purposive berdasarkan berbagai adopsi website. Hasilnya menunjukkan saran untuk meningkatkan tingkat adopsi situs di industri pariwisata yang ditawarkan sebagai sarana untuk mengatasi kinerja perusahaan e-tourism ditinggikan. implikasi praktis dan pertimbangan untuk penelitian yang akan datang juga dibahas dalam penelitian ini.]]>
<![CDATA[Model Keterkaitan Inovasi Produk, Citra Merek, Persepsi Nilai dan Intensi Pembelian Produk Kerajinan Tenun Kubang di Sumatera Barat ]]>
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Ranny Fitriana Faisal]]>;
<![CDATA[Devi Yulia Rahmi]]>;
<![CDATA[Mulia Gusmai]]>;
<![CDATA[Meuthia Meuthia]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v7i2.3290
<![CDATA[The aims of this study are to determine and analyze the relationship product innovation, brand image, perceived value and purchase intention in the craft of weaving in the district of Kubang. This study uses a purposive sampling technique with 145 respondents of weaving crafts. The criteria of the sample are consumers (individuals) who know the products weaving. The data analysis uses Partial Least Square-SEM with software Smart PLS. The result of this study shows that : 1) brand image has a significant effect on the perceived value, 2) product innovation has a significant effect on the brand image, 3) perceived value has a significant effect on the purchase intention, and 4) brand image and product innovation are not able to provide a significant effect on purchase intention.https://doi.org/10.26905/jmdk.v7i2.3290 ]]>
<![CDATA[Perceived Packaging, Perceived Value, Perceived Quality dan Purchase Intention pada Tenun Kubang di Kabupaten Lima Puluh Kota ]]>
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Meuthia Meuthia]]>;
<![CDATA[Henmaidi Alfian]]>;
<![CDATA[Debi Shintya Dewi]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Samudra ]]>
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DOI: 10.33059/jseb.v12i1.2418
<![CDATA[One of the creative industries that is developing in West Sumatra is the weaving craft, which is a fabric making with the simple principle of combining yarn lengthwise and transversely. The purpose of this research is to find out perceived packaging, perceived value, perceived quality dan purchase intention on Kubang H.Ridwan BY weaving in Lima Puluh Kota Regency. Descriptive type is used to find out and be able to explain the characteristics of the variables studied in a situation, with a sample size of 95 respondents. The unit of analysis in this study is consumers who have or have never transacted with Kubang H.Ridwan BY weaving, but are familiar or know about Kubang H.Ridwan BY weaving. The frequency distribution of research data is processed using Microsoft Office Excel 2007 applications. The results of the study provide several implications and recommendations for the Kubang H.Ridwan BY weaving business, so that the purchase intention of consumers and prospective consumers increases.]]>
<![CDATA[Inovasi Produk Berbasis Desain Digital pada Tenun Kubang di Kabupaten Limapuluh Kota ]]>
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Meuthia Meuthia]]>;
<![CDATA[Sari Surya]]>;
<![CDATA[Devi Yulia Rahmi]]>
<![CDATA[ JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 4 NOMOR 2 SEPTEMBER 2020 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah dan Penerbitan (LPIP) ]]>
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DOI: 10.30595/jppm.v4i2.7180
<![CDATA[Tenun Kubang merupakan salah satu produk unggulan daerah Kabupaten Liampuluh Kota yang mempunyai keunikan motif. Motif masih dirancang secara manual, sehingga pengrajin membutuhkan waktu yang lama mendesain dan kesulitan berkreasi. Agar pengrajin lebih mudah mendesain motif maka dilakukan kegiatan pengembangan motif melalui desain digital. Mitra dari kegiatan ini adalah Tenun Kubang H.Ridwan By yang berlokasi di Kenagarian Kubang Kabupaten Limapuluh Kota. Tujuan dari kegiatan pengabdian adalah agar pengelola dan pengrajin Tenun Kubang mampu mendesain motif dan warna serta mendapatkan informasi tentang trend mode, dengan menggunakan corel draw dan fotoshop.. Metode yang digunakan adalah metode latihan, praktek dan konsultasi bisnis. Dengan kegiatan ini, mitra mampu mendesai motif secara digital, sehingga produk yang dihasilkan lebih menarik. Kegiatan pengabdian ini sangat penting dilakukan karena inovasi produk yang dilakukan melalui pengembangan motif berbasis digital membuat produk yang dihasilkan lebih diminati oleh konsumen dan meningkatnya variasi produk yang dihasilkan.]]>
<![CDATA[SME's Innovative Performance in Indonesia: The Linkage between Innovation Culture and Production Performance ]]>
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Meuthia Meuthia]]>;
<![CDATA[Ranny Fitriana Faisal]]>;
<![CDATA[Sari Surya]]>
<![CDATA[ International Journal of Supply Chain Management Vol 7, No 4 (2018): International Journal of Supply Chain Management (IJSCM) ]]>
Publisher : <![CDATA[International Journal of Supply Chain Management ]]>
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<![CDATA[In a rapidly changing environment, fostering innovation plays a critical role for SMEs to enhance performance. The study investigates the linkage between innovation culture, process innovation, product innovation, innovative performance, and production performance in Indonesian SMEs creative industry. An empirical insight using quantitative method was conducted by distributing the data from a field survey. A cross-sectional data from 153 SMEs owners as the respondents have done to fill out the form of questionnaires. Data were analyzed by Structural Equation Modeling with smartPLS software. The result of this study found that not all hypotheses proposed are supported. Innovation culture has a significant and positive influence on process innovation and product innovation, while process innovation also has a significant and positive influence on product innovation. Moreover, process innovation affects innovative performance which ultimately influences towards production performance. However, product innovation had no significant effect on innovation performance. The results of this study make both theoretical and practical implications. Theoretically, the novelty of this research related to the innovation culture approach by focussing on the configurations of SMEs innovation activities and their performance implications was elaborated. Thus, it provides a model to demonstrate these configurations. Practically, through this study, SMEs owner has a critical role to encourage and support the new initiatives of employees in creating a unique product.]]>
<![CDATA[Pengembangan Motif Berbasis Digital pada Usaha Tenun Kubang H.Ridwan By di Kabupaten Lima Puluh Kota ]]>
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Meuthia Meuthia]]>;
<![CDATA[Sari Surya]]>
<![CDATA[ Community Engagement and Emergence Journal (CEEJ) Vol. 2 No. 1 (2021): Community Engagement and Emergence Journal (CEEJ) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ceej.v2i1.154
<![CDATA[Tenun Kubang H.Ridwan By, which is located in 50 Kota Regency, continues to strive the increasing of its product's attractiveness through unique motifs and retain the characteristic of Minangkabau motifs. Motifs designed manually take a long time and craftsmen have difficulty designing more varied motifs. Therefore, craftsmen are trained to design motifs using digital technology. The method used in the activity are training and practice methods. The first step is the craftsman was taught the basics of designing digitally, then was given the task to do it. The second step is the craftsmen are given training on advanced designs with a more difficult level and practice it into motif designs such as roses, kaluak paku and others. The third step is that the craftsmen begin to practice the motifs in the weaving process and produce more attractive and custom-made woven products. The results obtained, the craftsmen work on a motif design faster, attractive, as well as mix and match colors more attractive. It has an impact on the speed of production and produce the products that have a better appeal to consumers. Keywords: Motif, Digital, Production]]>
