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All Journal Tadbir : Jurnal Studi Manajemen Pendidikan Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pengabdian Dharma Laksana KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL SeMaRaK PINISI Discretion Review DEDIKASI PKM Transformasi: Journal of Economics and Business Management West Science Journal Economic and Entrepreneurship Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen West Science Islamic Studies
Feb Amni Hayati
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : West Science Journal Economic and Entrepreneurship

 1 
Development of Women's Entrepreneurship and the Role of Women in SMEs Hayu Lusianawati; Tanti Widia Nurdiani; Feb Amni Hayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.267

Abstract

This research delves into the intricate landscape of women's entrepreneurship within Small and Medium Enterprises (SMEs) in Indonesia, examining the challenges, opportunities, and the broader societal implications. Employing a mixed-methods approach, we surveyed 500 women entrepreneurs and conducted in-depth interviews and case studies to provide a comprehensive understanding. The quantitative analysis illuminates the demographic profile, business characteristics, and challenges faced, while qualitative insights offer depth and context. Thematic analysis captures the narratives of resilience, determination, and community impact. The findings contribute to the discourse on women's entrepreneurship, guiding policymakers, businesses, and support organizations toward fostering a more inclusive entrepreneurial environment in Indonesia.
Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System Wira Pramana Putra; Feb Amni Hayati; Jeni Andriani; Irsan Herlandi Putra
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.444

Abstract

This study looks into how digital technology has affected the expansion of MSMEs (micro, small, and medium-sized enterprises) in Bandung City. It focuses on online management systems, digital marketing tactics, and e-commerce. A thorough study of 150 MSMEs across a range of industries yielded rich information about their demographic makeup and level of digital technology usage. Regression analysis and structural equation modeling (SEM) were used to evaluate the associations between factors related to digital technology and metrics related to business growth. Because of the measurement model's strong validity and reliability, further studies could be conducted with confidence. Actionable insights for businesses and policymakers were provided by the results, which showed strong positive connections between E-commerce adoption, Digital Marketing, and business success. The significance of E-commerce, Digital Marketing, and Product Innovation in propelling MSME growth was shown by the regression analysis. The results give useful implications for MSMEs in Bandung City and add to the current conversation on digital transformation.
Co-Authors Agus Triyono Ana Septia Rahman Anis Surya Ningsih Deden Rahmanudin Eko Susetyo Endang Sugiarti Erni Yuningsih Esti Suntari Fadhilah Faiqoh Hayu Lusianawati Iis Noviyanti Jeni Andriani Lia Asmalah Lili Sularmi Magfira Mamonto Muhammad Yusuf Nurmin Arianto Putri Nilam Kencana R. Chepi Safei Jumhana Randhy Agusentoso Sabil Mokodenseho Sabil Mokodenseho Sidrotun Naim Siti Madina Lantong Suci Rahmadini Suprijati Sarib Tanti Widia Nurdiani Tini Kartini Uswatun Chasanah Uswatun Chasanah Veritia Veritia Warkianto Widjaja Wira Pramana Putra Wiwit Safitri