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All Journal Wahana Didaktika Jurnal Kajian Akuntansi Jurnal Akuntansi Jurnal Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Setiawan, Antonius Singgih
Fakultas Bisnis & Akuntansi Universitas Katolik Musi Charitas
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Manajemen

 1 
The Impactof Novelty And Meaningfulness Creative Marketing Programon Hotel Performance Antonius Singgih Setiawan; Lina; Agustinus Widyartono
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.672

Abstract

At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the novelty and meaningfulness of creative marketing programs on hotel performance. The study is conducted with quantitative methods using primary data through a survey of owners/hotel general managers in Palembang city. A total of 75 questionnaires are distributed to the owners/hotel general managers. The number of questionnaires used in this study is 65 (87%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the novelty and meaningfulness creative marketing program has a positive effect on the hotel's performance in Palembang city.
Strategy Orientation, Use Of Online Media – Social Media, Business Performance During The Covid-19 Pandemic Antonius Singgih Setiawan; Cheryna Natalie; Junaidi
Jurnal Manajemen Vol. 26 No. 3 (2022): October 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i3.947

Abstract

The COVID-19 pandemic crisis has disrupted the movement of MSME actors in running their businesses. The use of online media – especially social media – is considered by many to be the main impact of a business strategy orientation that focuses on competitive and innovative strategies to improve business performance. For this reason, this study aims to prove whether there is an influence between strategic orientation on the use of online media and social media and to prove the use of online media and social media on MSME business performance in the city of Palembang. To test the hypothesis, a sample of 160 (80percent) MSME entrepreneurs in Palembang were polled, and Structural Equation Modeling (SEM) analysis of Partial Least Squares (PLS) was performed using Warp PLS software version 5.0. The results showed that the strategic orientation of MSME entrepreneurs in the city of Palembang had a positive effect on the use of online media and social media in their business activities. The research findings also show that the use of online media, particularly social media, has a positive effect on the achievement of their business performance during the COVID-19 pandemic.
Co-Authors Agatha Septiana Sri Ratnasari Anastasia Sri Sukistini Andrew Gunawan Antonny Wijaya Ari Kuncara Widagdo Cheryna Natalie Djuminah Djuminah Ellen Fransysca Ignasius Heri Satrya Wangsa Ignatius Putera Setiahati Junaidi Lina Lina Ming Chen Ony, Johan Gunady Rahmawati Rahmawati Rahmawati Rahmawati Widyartono, Agustinus Yusef Widya Karsana