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All Journal Jurnal Mantik Penusa IJISTECH (International Journal Of Information System & Technology) Jurnal Riset Informatika IJISTECH Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Enok Tuti Alawiah
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Decision Support System To Choose The Best Social Media Platform For Product Marketing Using Topsis Method Dwi Andini Putri; Enok Tuti Alawiah
IJISTECH (International Journal of Information System and Technology) Vol 5, No 4 (2021): December
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v5i4.157

Abstract

Currently, many content creators use social media to conduct product reviews or testimonials. This often attracts followers to make purchases of the same product. Marketing of products with social media is mostly done by the industry to attract buyers. However, in-depth research is needed to analyze which social media is most appropriate to use to market their products. This study uses the TOPSIS method, which is a multi-criteria selection method that uses a positive and negative ideal solution distance approach to obtain a valid final preference value. The results showed that as many as 0.31 social media youtube, 0.24 for social media tiktok, 0.20 for social media instagram and 0.11 for social media facebook. The results of the study can be used by policy makers to decide the selection of the right social media for marketing their products
Method of Selection of Feasibility Criteria Recipients of Msme Cash Direct Assistance With Topsis Method Enok Tuti Alawiah; A Apriyanto; Martua Hami Siregar
IJISTECH (International Journal of Information System and Technology) Vol 5, No 6 (2022): April
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v5i6.189

Abstract

Micro, Small and Medium Enterprises are one of the sectors most affected by the pandemic. This is indicated by a decrease in business and service production, a decrease in labor and a reduced income turnover. The affected Micro, Small and Medium Enterprises are dominated by the fields of trade, services, creative industries and tourism. The government seeks to encourage economic recovery by providing BLT assistance funds for Micro, Small and Medium Enterprises as an economic stimulus so that Micro, Small and Medium Enterprises can revive. In order for the grants to be right on target, special research using the TOPSIS method is needed. TOPSIS is used to find the preference value that is closest to the optimal final result by calculating and testing alternative criteria. The results of research conducted in the Districts of Dramaga, Tamansari Ciomas and Tenjolaya show that the provision of BLT funds for Micro, Small and Medium Enterprises should be prioritized for MSME actors who have never received Micro Business Aid (BPUM) funds
Decision Support System for Selection of Online Shopping Applications for MSME Product Marketing Using AHP and TOPSIS Methods Enok Tuti Alawiah; Dwi Andini Putri
IJISTECH (International Journal of Information System and Technology) Vol 6, No 3 (2022): October
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v6i3.245

Abstract

MSMEs are business actors who support economic growth and create new jobs for the community. Currently, many business actors use online shopping applications to market their products. One of the reasons is because now many buyers are switching to online shopping. There are many types of online shopping applications. However, research needs to be done to choose the right online shopping application to market their products so that they are right on target and can increase sales turnover. The AHP Topsis method is used to assist the decision making process. AHP is used to calculate comparison values and create a hierarchical structure, while topsis helps in the decision-making process based on the criteria and alternatives offered. The results showed that the final preference value was 0.51 for attractive promotions and the number of active users of the application. Then the alternative applications that can be used are the Shopee and Tokopedia shopping applications based on the five alternatives offered.
Co-Authors A Apriyanto Dicky Haryanto Dini Setyorini Dwi Andini Putri Embun Fajar Wati Hasanudin Helina Apriyani Martua Hami Siregar Rahmat Tri Yunandar Sefrika Sefrika