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All Journal Jurnal Mantik Penusa IJISTECH (International Journal Of Information System & Technology) Jurnal Riset Informatika IJISTECH Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Enok Tuti Alawiah
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : IJISTECH (International Journal Of Information System

 1 
Decision Support System for Selection of Online Shopping Applications for MSME Product Marketing Using AHP and TOPSIS Methods Enok Tuti Alawiah; Dwi Andini Putri
IJISTECH (International Journal of Information System and Technology) Vol 6, No 3 (2022): October
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v6i3.245

Abstract

MSMEs are business actors who support economic growth and create new jobs for the community. Currently, many business actors use online shopping applications to market their products. One of the reasons is because now many buyers are switching to online shopping. There are many types of online shopping applications. However, research needs to be done to choose the right online shopping application to market their products so that they are right on target and can increase sales turnover. The AHP Topsis method is used to assist the decision making process. AHP is used to calculate comparison values and create a hierarchical structure, while topsis helps in the decision-making process based on the criteria and alternatives offered. The results showed that the final preference value was 0.51 for attractive promotions and the number of active users of the application. Then the alternative applications that can be used are the Shopee and Tokopedia shopping applications based on the five alternatives offered.
Co-Authors A Apriyanto Dicky Haryanto Dini Setyorini Dwi Andini Putri Embun Fajar Wati Hasanudin Helina Apriyani Martua Hami Siregar Rahmat Tri Yunandar Sefrika Sefrika