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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Business Innovation and Entrepreneurship Journal
Desy Wahyuningrum Mujiati
UNJ
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Pengembangan Media: Pemasaran Online Berbasis Digital Imaging Di SMKN 1 Tambun Selatan Desy Wahyuningrum Mujiati; Suyitno Muslim; Rina Febriana
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 2 (2020): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.927 KB) | DOI: 10.35899/biej.v2i2.88

Abstract

Pemasaran online melalui gambar produk yang menarik didukung kata-kata yang tepat mampu mengundang konsumen untuk membeli suatu produk. Tujuan penelitian ini untuk mengembangkan media pembelajaran guna meningkatkan kemampuan pemasaran digital yang dibutuhkan oleh dunia usaha dan industri saat ini. Lokasi penelitian dilakukan di SMKN 1 Tambun Selatan siswa kelas XI Prodi Tata Boga.. Penelitian ini menggunakan metode Research & Development dengan model Borg & Gall yang dibatasi hingga desain dan pengembangan produk. Hasil penelitian (1) SMKN 1Tambun Selatan masih mengajarkan metode pemasaran offline dan pelajaran pemasaran bersifat hapalan (2) Pengembangan materi yaitu desain grafis pada iklan, pengenalan tool photoshop dan konsep AIDA (Attention, Interest, Desire, Action) pada iklan; (3) Desain produk pembuatan cover, isi dan penutup pada booklet.
A Need Analysis for Development of Online Advertising E-Booklet on Entrepreneurship Education Desy Wahyuningrum Mujiati; Suyitno Muslim; Rina Febriana
Jurnal Pendidikan Teknologi Kejuruan Vol 3 No 4 (2020): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v3i4.8723

Abstract

This research aims to describe the results of the needs analysis for the development of online marketing e-booklet learning media in entrepreneurship subjects. In this research, the needs analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales application technologies such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship; (3) Media needed in online marketing practices. This research uses survey, observation, interview and literature study methods in collecting data. The results of a survey conducted on alumni of SMK Tata Catering, namely 96% stated that attractive product images could attract consumers; 94% agree that making attractive drawings is part of entrepreneurship lessons. The results of the book literature study used marketing material is theoretical. The results of observations on students of class XI Catering and interviewing entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) Teachers still teach Offline marketing methods; 2) There is no interactive learning media to make online advertising on product marketing in entrepreneurship subjects. The results of this study concluded that students need interactive learning media in learning activities. Thus, this research is used in developing online advertising marketing e-booklet media on entrepreneurial subjects
Co-Authors Rina Febriana Rina Febriana Suyitno Muslim Suyitno Muslim