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All Journal JUSS (Jurnal Sosial Soedirman) Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Jurnal Abdimas Madani dan Lestari (JAMALI) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Journal of Servite Jurnal Dakwah dan Komunikasi Ikomik: Jurnal Ilmu Komunikasi dan Informasi KAGANGA KOMUNIKA: Journal of Communication Science
Wininda Qusnul Khotimah
Universitas Muhammadiyah Prof. Dr. Hamka
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : JUSS (Jurnal Sosial Soedirman)

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Instagram @Jakartabiennale Sebagai Media Promosi Dalam Pelaksanaan Exhibition Jakarta Biennale 2021 “ESOK” Wininda Qusnul Khotimah; Vilya Dwi Agustini
JUSS (Jurnal Sosial Soedirman) Vol 6 No 2 (2023): JUSS (Jurnal Sosial Soedirman)
Publisher : Fakultas Ilmu Sosial and Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/juss.v6i2.8194

Abstract

The Use of Instagram as a Promotional Tool for the 2021 “ESOK” Jakarta Biennale Exhibitions. The Jakarta Biennale has been using the Instagram feature to help promote exhibitions by the Museum of Indonesia National Awakening (Museum Kebangkitan Nasional) for some time. The collection was considered a dormant tourist destination that needs to be reactivated. This research elaborates on how the official account @jakartabienalle projects promotional content about the event. Using the content marketing theory, we employ content analysis methods to describe the promotions' narratives spectrum qualitatively. Complementary to that, we also conducted in-depth interviews, observations, and documentation upon the account followers. We found a specific trace of the “ESOK” signature in the upper-left part of every post. Along with that, a two-long paragraph caption also completes the picture-based pieces of information that consist of registration pieces of information and details of the pictures. Finally, we also conclude that hashtags and geotagging features play an essential part in helping audiences locate the event.
Co-Authors Ahsani Taqwim Aminuddin Andys Tiara Aprilyanti Supriyadi Dini Wahdiyati Meita Larasati Mentari Purwaningrum said romadlan Sri Mustika Vilya Dwi Agustini Vilya Dwi Agustini Zulfa Triwahyuningsih