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All Journal Jurnal Manajemen dan Agribisnis Forum Agribisnis
Alexandro Ephannuel Saragih
Departemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Rantai Pasok Produk Beras di Kecamatan Cibeber, Kabupaten Cianjur Alexandro Ephannuel Saragih; Netti Tinaprilla; Amzul Rifin
Jurnal Manajemen & Agribisnis Vol. 14 No. 3 (2017): JMA Vol. 14 No. 3, November 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (953.151 KB) | DOI: 10.17358/jma.14.3.218

Abstract

Integration in supply chain is the key of marketing. The objectives of this research were to identify the rice supply chain in Cibeber District in Cianjur Regency, to analyze the technical efficiency and vertical integration in the rice supply chain. Although the amount of rice product sold in Cipinang market is only small, the Cipinang grading system remains as a reference for the members of the rice supply chain in Cianjur. There were 10 marketing channels of rice product in Cibeber. Overall, the technical efficiency value of all channels had good scores, and this could be influenced by the sharing information process. Only four out of ten channels that had the technical efficiency, and this was caused by the large number of institutions involved in these channels. There was a directional causality from the farmers of Cibeber, Cianjur to the collectors and retailers of Cianjur. This represents that farmers’ power was not weak in the rice supply chain. The government needs to consistently oversee the rice storage performed by the wholesalers, especially in Cipinang Market. The increasing rice price in the wholesalers or retails was not caused by the increasing rice price the farmer level, but it was caused by the wholesaler market power to influence the rice supply in the marketKeywords: rice, supply chain, technical efficiency, vertical integration
SISTEM PEMASARAN BERAS DI KECAMATAN CIBEBER, KABUPATEN CIANJUR Alexandro Ephannuel Saragih; Netti Tinaprilla
Forum Agribisnis Vol 5 No 1 (2015): FA VOL 5 NO 1 MARET 2015
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.5.1.1-24

Abstract

Rice is the basic commodity that becomes the staple food for Indonesian. The objectives of this research were to analyse marketing channels, function, structure and marketing institutions of rice farmer in Cibeber Subdistrict. In addition, the purposes of this research were to analyse the marketing efficiency using the marketing margin, farmer’s share and benefit cost ratio approaches. The research was conducted in 3 villages in Cisalak, Karangnunggal, Salamnunggal involving 30 farmers as respondents. 7 marketing institutions and 10 marketing channels are in the subdistrict. Generally, market structure in this subdistrict is oligopsonistic. Based on the marketing function and the profitable ratio of marketing cost, the most efficient channel is through farmers-middlemen-major collector and rice mills in village-retailer-consumer rice in Jakarta. The farmer should have made farmer groups as part of their marketing system in order to improve the bargaining position and easier capitalization through the warehouse system in Cianjur.
Co-Authors Amzul Rifin Netti Tinaprilla