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CONSUMER PREFERENCE ANALYSIS OF NEW COMPLEMENTARY ORGANIC FOOD PRODUCTS Nabila Ratna Kusumaningrum; Elisa Anggraeni; Budi Agus Pranoto
Jurnal Teknologi Industri Pertanian Vol. 31 No. 3 (2021): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2021.31.3.260

Abstract

XYZ Fruit Puree is one of complementary food products developed by Company X. A marketing plan toexpand the market of the product is considered by developing new product variants, namely XYZ Organic FruitPuree. The plan is done by providing new price offers and changing the target market from upper Social EconomicStatus (SES) into middle to upper. This study aimed to evaluate consumer’s acceptance, purchase intention, andpreference toward XYZ Fruit Puree and XYZ Organic Fruit Puree product concepts. Non-parametric tests ofWilcoxon signed-rank test and Mann-Whitney test were used for data analysis in this study to compare thepreference of total samples and each sample groups differentiated by its social economic status and usership. Theresult showed that XYZ Organic Fruit Puree concept was more preferred by all types of consumers in aspects ofoverall liking, uniqueness, intention to buy, and preferential intention. However, if price was taken intoconsideration, intention to buy for XYZ Fruit Puree concept was significantly greater than the XYZ Organic FruitPuree concept. The recommendations given were the price of XYZ Organic Fruit Puree can be adjusted to be moreacceptable to consumers as well as increasing consumer trust in product safety.Keywords: consumer preferences, new product development, purchase
Business Model Development of a Fresh Milk Agro-Industry in Rural Areas Hanik Atus Sangadah; Machfud Machfud; Elisa Anggraeni
Jurnal Manajemen & Agribisnis Vol. 18 No. 2 (2021): JMA Vol. 18 No. 2, July 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.2.131

Abstract

This research aims to identify several business models of fresh milk agro-industry that are emerging in rural areas, as well as factors that influence agro-industry development, and establish a dairy agro-industry business model framework. The case study method used in this research consists of an agro-industry with business models and cooperatives. According to the finding of this research, there are seven supporting factors that influence the growth of the fresh milk agro-industry in rural areas, that are; (1) organizational structure, (2) fresh milk handling operations, (3) technology application for production activities, (4) training of employees and breeders, (5) product marketing strategies, (6) product quality and quality assurance, (7) company actor’s innovation. These seven factors can be determined using the weight ratio to assess the value of each factor that influences the development of the fresh milk agro-industry in rural areas, namely business management (0.2641), raw material handling (0.1510), and quality assurance (0.1347). The importance of the decision is a crucial factor in the development of the dairy agro-industry in rural areas. In rural areas, the fresh milk agro-industry business model is a cooperative form of business, as well as a business model that incorporates both private and cooperative business practices. The more varied the business models examined, the stronger the fresh milk agro-industrial business model system would be. Since they help small-scale milk farmers in rural areas market their products, regional milk cooperatives are still the best business model to use. Keywords: business model, BMC (Business Model Canvas), cross-case analysis, fresh milk agro-industry, multiple case study
Contextual-Based Knowledge Creation for Agroindustrial Innovation Elisa Anggraeni; Machfud Machfud; Mohamad Syamsul Maarif; Hartrisari Harjomidjojo
Gadjah Mada International Journal of Business Vol 19, No 2 (2017): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.087 KB) | DOI: 10.22146/gamaijb.23287

Abstract

This paper discusses the knowledge creation process in one department, in a higher educational context, and the possible actions to take to improve the efficiency and effectiveness of the knowledge creation system in it. We conducted a case study at one department of a university that strives to improve its innovations, in terms of their quantity and quality.We used a soft system methodology to investigate the knowledge creation system in the chosen department. From the study, we conclude that the department can be considered as a learning organization, within which its staff continually create, acquire and transfer knowledge. This department has a learning environment which is conducive, concrete learning processes, and leadership that reinforces learning. In the context of producing agroindustry innovations, the knowledge creation system in this department is considered to be less effective since it frequently happens more at individual or small group levels. To improve its effectiveness, the management may facilitate the institutionalization of knowledge creation processes at every phase of the interactions between tacit and explicit knowledge.
The Impact of Social Media on Knowledge Creation, Innovation, and Performance in Small and Medium Enterprises Merry Mita Moy; Eko Ruddy Cahyadi; Elisa Anggraeni
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 1 (2020): IJBE, Vol. 6 No. 1, January 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.1.23

Abstract

In the globalization era, social media is widely used by small and medium enterprises (SMEs) to promote and market their products. However, there is still a limited objective of this study the effectiveness of social media in improving the business performance of SMEs. This study analyzes the effect of social media on knowledge creation, innovation, and performance in SMEs in Jabodetabek (Indonesia). This study combines online and offline methods to collect data from a sample of 384 SMEs. Data was analyzed SEM-PLS. The variables are social media, knowledge creation, innovation, and performance. The result is that social media does not havea direct impact on performance. However, social media has a significant influence on business performance, moderating knowledge creation, and innovation. Effectiveness of social media on improving business will the partner use for knowledge creation and innovation. Keywords: social media, knowledge creation, innovation, performance, SMEs
The Mapping of Sustainability Index in Small and Medium Enterprises: A Case Study in Lampung Indonesia Lintang Harwina Madyaratry; Hartrisari Hardjomidjojo; Elisa Anggraeni
Jurnal Teknik Industri Vol. 21 No. 1 (2020): February
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.997 KB) | DOI: 10.22219/JTIUMM.Vol21.No1.58-69

Abstract

Small-medium enterprises (SMEs) generally have constraints on their performance efficiency and productivity. It affects the ability of SMEs to compete in the global market. Therefore, the mapping of SME conditions needs to be analyzed. This study aims to map the SME conditions and find out SME’s sustainability index. This study uses a multidimensional scaling method through ecological, social, economic, technological, and institutional dimensions. A case study was carried out at Banana Chips SMEs in Lampung Province. These SMEs are the mainstays of Lampung Province. The results show that the SME condition was divided into three categories: poor, good, and very good. The status of the sustainability of SMEs in each dimension was divided into two groups: the poor category for the technology dimension and the good category both for the ecological, social, economic, and institutional dimensions. The results of the mapping of SME’s sustainability index produced several improvement strategies for SMEs.
Model Konseptual Customer Order Decoupling Point pada Agroindustri Udang Lely Herlina; M. Machfud; Elisa Anggraeni; S. Sukardi
Jurnal Ilmiah Teknik Industri Vol. 17, No. 2, Desember 2018
Publisher : Department of Industrial Engineering Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jiti.v17i2.6663

Abstract

Shrimp agro-industry is one of the food processing industries, which converts raw shrimp into high-value shrimp processed products. The production system used in shrimp agroindustry to respond market demand is a hybrid make to stock (MTS) and make to order (MTO). The decision to determine which products will be stored as supply sources and which products are made to fulfill orders is a critical decision that must be made on the MTS-MTO hybrid system. The concept of customer order decoupling point (CODP) is used to identify material flow points that connect a product with different consumers. This study aims to present a conceptual model in the MTS-MTO hibrid system based on customer order decoupling point (CODP) which is adjusted to product characteristics, production characteristics and market characteristics in the shrimp agroindustry. The results of the study are presented in a business process model template that describes the order of decisions for storing products or making products to fulfill orders and conceptual models in the form of diagrams named the CODP conceptual model on shrimp agroindustry.
ANALISIS PENGELOLAAN PENGETAHUAN DENGAN ASIAN PRODUCTIVITY ORGANIZATION - ASSESSMENT TOOLS PADA PERUSAHAAN PERKEBUNAN INDONESIA Muhammad Golfidi Djajasoedarma; Anggraini Sukmawati; Elisa Anggraeni
BACA: JURNAL DOKUMENTASI DAN INFORMASI Vol 41, No 1 (2020): JUNI
Publisher : Pusat Data dan Dokumentasi Ilmiah – Lembaga Ilmu Pengetahuan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/j.baca.v41i1.506

Abstract

Various changes that occur in the current business environment requires an organization/company to survive and adapt to various changes that occur in the business environment. So companies can survive in the business environment, they must innovate products, expand markets, improve service quality, improve production processes, improve organizational systems, and make cost savings. A company needs to view knowledge as a valuable and strategic resource. With good knowledge management, organizational resources are not easily imitated by business competitors. Knowledge management in this study uses the APO Assessment Tools framework to assess the maturity level of knowledge management of plantation companies. APO Assessment Tools have 7 categories, namely leadership, processes, people, technology, knowledge processes, learning and innovation, and the results of knowledge management. The results showed that knowledge management in plantation companies in Indonesia was approaching maturity.
Measuring Business Model Innovation Performance of Food and Beverage Industry: A Study of SMEs In Bogor City Habibullah Habibullah; Illah Sailah; Elisa Anggraeni
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.75 KB) | DOI: 10.36418/syntax-literate.v7i5.7082

Abstract

Business model innovation is a business practice tool to develop a business competitive advantage. Extensive research on the business model has resulted in wide definition, conceptualization, and its multi case-based results. But there is still a lack of study in measuring the business models as proof of its performance. This study fills the gap by analyzing the business model innovation performance in special cases of food and beverage small and medium industries (SMIs) in Bogor City and finding room improvement to increase their performance. This study uses practical business model performance analysis with three dimensions acquired by a rigorous approach from the previous study. As a result, this measuring method shows the performance of food and beverage SMIs Bogor City mostly innovative. However, there are some improvements needed to increase the performance in element new capability, new channel, and new revenue model.
Positioning E-commerce Produk UKM berdasarkan Kebutuhan Afektif Pengguna Anik Nur Habyba; Taufik Djatna; Elisa Anggraeni
Krea-TIF: Jurnal Teknik Informatika Vol 9, No 1 (2021)
Publisher : Fakultas Teknik Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/kreatif.v9i1.3590

Abstract

Pengembangan e-commerce untuk pemasaran produk UKM (Usaha Kecil Menengah) telah banyak dilakukan di Indonesia. Beberapa e-commerce telah dikembangkan oleh Pemerintah namun masih belum mampu meningkatkan penjualan produk UKM di daerah. E-commerce Produk UKM harus mampu bersaing dengan e-commerce lain yang sudah berhasil di pasaran. Salah satu cara e-commerce produk UKM untuk meningkatkan daya saingnya adalah dengan mengetahui posisinya di lingkungan pasar online Indonesia. Hal tersebut dapat menjadikan e-commerce produk UKM semakin baik dalam menarik minat konsumen. Pengguna e-comerce dewasa ini tidak hanya memilih e-commerce dari fungsinya tetapi juga kualitas afektifnya. Kualitas afektif berarti e-commerce dapat memuaskan pengguna secara emosional. Tujuan dari penelitian ini adalah untuk mengetahui posisi e-commerce produk UKM berdasarkan pendekatan kualitas afektif e-commerce. Multidimensional Scaling (MDS) digunakan untuk memetakan posisi e-commerce produk UKM dalam persaingan e-commerce di Indonesia. Hasil ekstraksi Kansei Words menggunakan Term Frequency Inverse Document Frequency (TF-IDF) dan Principal Component Analysis (PCA) adalah dua kata kansei (canggih dan terjangkau). Kedua kata ini digunakan untuk analisis posisi sebagai dimensi peta perseptual. Berdasarkan peta perseptual, e-commerces produk UKM sudah canggih tetapi tidak cukup terjangkau.
Innovation System in Agricultural Downstream Supply Chain: A Systematic Literature Review and Future Challenges Noveria Sjafrina; Marimin Marimin; Faqih Udin; Elisa Anggraeni
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since global issues (i.e. disruption technology and sustainability) attracted the attention of agricultural system researchers and company, innovation system plays a significant role in the development of agricultural downstream supply chain, in order to make agriculture business sustain. Hence, researches in innovation system for agricultural downstream supply chain are very important in dealing with these challenges. The aim of this paper is to investigate the current state of researches, current development, gaps and provide guidance for future research of innovation system and agricultural downstream supply chain research field. A systematic literature review was conducted to achieve the research goal. After applying some relevant keywords filter and including some relevant papers published in the field, 110 papers addressing the innovation system in agricultural downstream supply chain are identified for review analysis. Afterwards, the selected papers are categorized according to the topic and keyword considered. From this classification, current research and gaps in the existing literature are analysed and derived to make a current research state of innovation system (IS) and its development-relationship with agricultural downstream supply chain (ADSC) research area. Then, Potential areas guidance for future research are suggested for the development of technology diffusion and stakeholder interaction through innovation system, in order to make ADSC facing technology disruption