Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Chian Lee Xuan
Universiti Sains Malaysia
Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia Rudresh Pandey; Varsha Ganatra; Sonali Jamnik; Pragya Goel; Priyanshi Goyal; Chian Lee Xuan; Daisy Mui Hung Kee; Hee Hui Mein; Lim Xiao En; Lee Jen Zen
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.453 KB) | DOI: 10.32535/ijthap.v4i1.1021

Abstract

This study focuses on the brand image, experience, quality, and services offered by Starbucks that will bring customer loyalty from customer satisfaction. The study analyzes how customer loyalty and brand experience affect the quality improvements of Starbucks Coffee as corporate brands play a vital role in achieving higher company’s performance, like sales. It makes more incentives to satisfy the potential customers and develops a drawn-out relationship with them. This study concludes that companies with higher customer loyalty and satisfaction tend to have higher market share, and move further by cost reduction. Therefore, companies could substantially pay attention to all of these variables to have an everlasting profitability as this will lead to gain competitive advantage in the market.
Co-Authors Daisy Mui Hung Kee Hee Hui Mein Lee Jen Zen Lim Xiao En Pragya Goel Priyanshi Goyal Rudresh Pandey Sonali Jamnik Varsha Ganatra