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All Journal Jurnal Media Informasi Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Management Review Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Keperawatan Silampari East Asian Journal of Multidisciplinary Research (EAJMR) Journal of International Conference Proceedings International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Return : Study of Management, Economic and Bussines DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Mutiara: Multidiciplinary Scientifict Journal

Arlina Nurbaity Lubis

Universitas Sumatera Utara

Author-ID : 2529841

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU Aida W Batubara; Paham - Ginting; Arlina Nurbaity Lubis
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 14, No 2 (2014): MANAJEMEN & BISNIS
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

The objective of the research was to know and to analyze the influence of servicequality on students’ word of mouth through their satisfaction in the Diploma III ofTaxation Administration Study Program, FISIP USU. The type of the researchwas descriptive quantitative and its nature was descriptive explanatory. Theresult of the research showed that 1) service quality had positive and significantinfluence on students’ word of mouth through their satisfaction, 2) satisfactionhad positive and significant influence on students’ word of mouth, and 3) therewas indirect influence of service quality on students’ word of mouth through theirsatisfaction with the value of 0.235, while there was direct influence of servicequality on students’ word of mouth with the value of 0.394 which indicated thatdirect influence was more dominant that indirect influence.

ANALISIS STRATEGI BRAND EXTENSION KECAP ABC KE SAUS ABC TERHADAP SENSITIVITAS RESPON KONSUMEN (Studi Kasus Pengunjung Carrefour Plaza Medan Fair) rogrius sinulingga; arlina nurbaity lubis
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.791 KB)

The aim of the research was to know and analyze to what extent the visitors’ sensitive response at Carrefour Plaza Medan Fair to brand extension from ABC soybean sauce to ABC sauce, and to know and analyze the direction of the visitors’ response at Carrefour Plaza Medan Fair on the brand extension from ABC soybean sauce to ABC sauce. This research was descriptive. It used descriptive analytic method and sensitive response method. In analyzing the level of sensitive response to brand extension, the researcher used Hierarchy of effect model which comprised of brand awareness, knowledge, liking, preference, conviction, and purchase. The data used in the research were primary and secondary data. The primary data were obtained by distributing questionnaires in which their measurement was measured by Likert scale. This research used 100 respondents as the samples which were obtained by using accidental sampling technique. The results of the research showed that consumers’ sensitive response to brand extension from ABC soybean sauce to ABC sauce was bigger than one which comprised of sensitive category. The direction of consumers’ response to brand extension from ABC soybean sauce to ABC sauce was positive. It indicated that brand extension from ABC soybean sauce to ABC sauce was able to make consumers (respondents) sensitive and to give positive response to purchase ABC sauce. Keywords: Brand Extension, Sensitivity Response

PENGARUH BRAND IMAGE, HARGA DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA MEMILIH KULIAH DI POLITEKNIK LP3I MEDAN KAMPUS MEDAN BARU Sri Eka Wulandari; Amrin Fauzi; Arlina Nurbaity Lubis
Journal of Management Review Vol 4, No 1 (2020)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v4i1.2680

Brand image, harga, fasilitas dan minat merupakan salah satu faktor yang dapat membuat mahasiswa memutuskan untuk memilih kuliah di Politeknik LP3I Medan Kampus Medan Baru. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh brand image, harga dan fasilitas terhadap keputusan mahasiswa memilih kuliah di Politeknik LP3I Medan Kampus Medan Baru melalui minat sebagai variabel intervening. Teknik sampling yang digunakan adalah simple random sampling dengan jumlah responden sebanyak 225 mahasiswa. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa brand image, fasilitas berpengaruh positif dan signifikan terhadap minat mahasiswa. Sedangkan harga berpengaruh negatif dan signifikan terhadap minat mahasiswa. Minat berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kuliah brand image, fasilitas berpengaruh positif dan signifikan terhadap keputusan mahasiswa memilih kuliah dan harga berpengaruh negatif dan signifikan terhadap keputusan mahasiswa memilih kuliah.

Gaya Kepemimpinan Kepala Ruangan terhadap Penerapan Prinsip Etik Keperawatan dalam Pemberian Asuhan Keperawatan Siska Ocfica Mariaty Napitupulu; Arlina Nurbaity Lubis; Etti Sudaryati
Jurnal Keperawatan Silampari Vol 6 No 1 (2022): Jurnal Keperawatan Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

This study aims to see the effect of the situational leadership style of the head of the room on the application of nursing ethical principles. This research method is quantitative research with a correlation design. The results showed that the situational leadership style of the head of the room in the inpatient room that dominated more was consultation, namely 35 nurses (33.3%), and the principles of nursing ethics showed a suitable category, as many as 84 (80%). In conclusion, there is an influence of the situational leadership style of the head of the room on the application of nursing ethical principles in providing nursing care at the University Hospital of North Sumatra. Keywords: Leadership Style, Nursing Ethical Principles

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City Mesra B; Arlina Nurbaity Lubis; Endang Sulistya Rini; Amlys Syahputra Silalahi
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1396

This study aims to see the direct influence of service quality rather than electronic word of mouth (EWOM) and by presenting the role of the university's reputation in mediating the quality of service at EWOM at private universities in Medan City. A sampling of 120 respondents from five private universities with active student status, a minimum study period of three semesters, and a strata 1 education level. The research methodology used is path analysis with the Smart PLS Program Version 3. The results show that the service quality is directly greater. its effect on EWOM when compared to the effect from service quality on EWOM is mediated by the reputation of the university at private universities in Medan City.

Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan Mesra B; Arlina Nurbaity Lubis; Endang Sulistya Rini; Amlys Syahputra Silalahi
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1010

Electronic word of mouth (e-WOM) is a word-of-mouth promotion using internet-connected electronic devices. However, e-WOM among students has not been effective as it has not created any impacts on universities concerned. The purpose of this research is to evaluate e-WOM among students and direct the occurrence of positive e-WOM which will ultimately impact universities, especially private universities in Medan. This study used the confirmatory factor analysis (CFA) method to test how well measured variables represent constructs or the preformed factors. This research is quantitative involving 210 students of the fourth semester above. The data collected were processed with AMOS Program. The confirmatory factor analysis tests showed as many as 21 indicators remained in the model. The goodness-of-fit value of all models for each variable is received after the modification process.

Pengaruh Kualitas Kehidupan Kerja Perawat Terhadap Kinerja Perawat di Rumah Sakit Dr. Pirngadi Medan: Pengaruh Kualitas Kehidupan Kerja Perawat Terhadap Kinerja Perawat Siti Mariani Damanik; Arlina Nurbaity Lubis; Etti Sudaryati; Siti Saidah Nasution
Dunia Keperawatan: Jurnal Keperawatan dan Kesehatan Vol 10 No 1 (2022): Dunia keperawatan: Jurnal Keperawatan dan Kesehatan
Publisher : School of Nursing, Faculty of Medicine, Lambung Mangkurat University.

The quality of work-life has an impact on workers, one of which is the performance of these workers will increase. This can be a positive impact on workers and companies. The study was to analyze the effect of the quality of nurses' work life on the performance of nurses at Dr. Hospital. Pirngadi Medan. The study was non-experimental quantitative research with a cross-sectional descriptive approach. Seventy-four nurses were selected using random sampling. The results of the study on the quality of nurse's work-life(QNWL) were the majority in the sufficient category (score 91-135) as many as 42 people (56.8%), nurses' performance the majority of nurses had sufficient performance (score 71-110) as many as 47 people (63.6%). The quality of nurses’ work-life(QNWL) on nurse performance has a significance value of 0.004 <0.005. Suggestions for education as an additional reference in the development of nursing education regarding the quality of nurses' work life, for nursing services as an input for nursing in carrying out nursing care to patients as nurse performance, for future researchers as a reference for comparison for research. The next step is about the Quality of Nurses' Work-Life (QNWL) with different variables.

Pelatihan Kepemimpinan terhadap Kepuasan Kerja dan Kemampuan Manajerial Kepala Ruang Gryttha Tondang; Jenny Marlindawani Purba; Arlina Nurbaity Lubis
Jurnal Keperawatan Silampari Vol 6 No 2 (2023): Jurnal Keperawatan Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

This study aims to analyze the relationship between leadership training and job satisfaction of the head of space. This research method is quantitative research with a comparative causal design. The results showed that the majority of work before being given the leadership training intervention in the intervention group and the control group was low, namely 27 respondents (100%) in the intervention group with an average value of 50.07 and 27 respondents (100%) in the control group with an average value of 61, 11. Job satisfaction after being given the leadership training intervention in the high majority intervention group, namely 16 respondents (59.3%) with an average value of 72.30 pleasure, while without providing leadership training intervention in the low majority control group, namely 27 respondents with an average value of 61, 33 %. Based on the Wilcoxon Signed-Rank statistical test with significant job satisfaction (Z=-4.552, p=0.000). In short, there is an effect of leadership training on the job satisfaction of the head of space. Keywords: Leadership, Job Satisfaction, Training

The Effect of Content Marketing on Customer Advocacy with Brand Trust and Customer Engagement as Intervening Variables in the TikTok Application in Medan City Erma Florentina Handayani; Paham Ginting; Arlina Nurbaity Lubis
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9316

This research adopts a quantitative method approach. Primary and secondary data are obtained through documentation studies and online questionnaire collection using the Likert scale. The population for this study comprises all TikTok application users in the city of Medan. Path analysis is used to analyze the data in this research. The results indicate that content marketing positively and significantly affects brand trust. Content marketing also has a positive and significant direct effect on customer engagement. Brand trust has a positive and significant direct effect on customer advocacy. Customer engagement has a positive and significant effect on customer advocacy. The research also reveals that content marketing indirectly has a positive and significant effect on customer advocacy through brand trust, and content marketing has a positive and significant effect on customer advocacy through customer engagement as an intervening variable.

The Influence of Electronic Word of Mouth and Social Media Marketing On The Purchasing Decision of Small and Medium Enterprises (Case Study On Diyos Shoes Cleaning In Medan City) Roy Mulyadi Mardiyos; Arlina Nurbaity Lubis; Parapat Gultom
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.231

This research aims to determine and analyze the influence of electronic word of mouth and social media marketing on purchasing decisions for small and medium enterprises (case study on Diyos Shoes Cleaning). This research is associative research and the type of data used is quantitative data. The population in this research is the unknown number of Diyos Shoes Cleaning customers in Medan City. The number of samples in this research was 170 customers. The sampling technique uses purposive sampling with the criteria of being 17 years of age and over, having social media, following the Diyos Shoes Cleaning social media account and domiciled in Medan City. The data analysis used is Multiple Linear Regression Analysis. The results of this research show that simultaneously electronic word of mouth and social media marketing have a significant influence on purchasing decisions for Diyos Shoes Cleaning services. Partially, electronic word of mouth and social media marketing have a positive and significant effect on purchasing decisions for Diyos Shoes Cleaning services.

Co-Authors Aida W Batubara Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Ayu Nur Utami Siwi Hariyati Beby Karina Fawzeea Beby Kendida Hasibuan Endang Sulistya Rini Erma Florentina Handayani Etti Sudaryati Gryttha Tondang Hasan Sakti Siregar Jenny Marlindawani Purba Mesra B Nasution, Siti Saidah Paham - Ginting Paham Ginting Parapat Gultom prihatin lumbanraja rogrius sinulingga Roy Mulyadi Mardiyos Siska Ocfica Mariaty Napitupulu Siti Mariani Damanik Sri Eka Wulandari

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