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Journal : Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan

Peran Financial Technology Dalam Membantu UMKM di Tengah Pandemi Covid-19 Linzzy Pratami Putri; Irma Christiana
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 21, No 1 (2021)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v21i1.7094

Abstract

The Covid-19 pandemic that has hit all parts of the world, including Indonesia, has been going on for more than a year. The pandemic forces us to live by observing strict health protocols, namely maintaining distance, wearing masks, washing hands, avoiding crowds. This causes everything to be done through an online system that is not face-to-face, including in conducting financial transactions. Financial transactions can be easily carried out using fintech (financial technology). Fintech plays an important role in economic transactions in the midst of a pandemic. Fintech technology continues to experience very significant improvements and developments. This study intends to provide an explanation of the role of fintech in helping MSMEs in the midst of a pandemic. The research method used is descriptive qualitative, namely by looking for secondary data sources from research results and news that are discussed and re-explained to get a conclusion. From the discussion, it can be concluded that the role of fintech in helping MSMEs is financial inclusion, sources of financing, and improving MSME financial literacy.
Cyber Marketing Model : Produk UMKM Wilayah Medan-Binjai-Deli Serdang Propinsi Sumatera Utara Hazmanan Khair; Delyana Rahmawani Pulungan; Linzzy Pratami Putri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 20, No 1 (2020)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v20i1.5695

Abstract

This study aims to help SMEsowner who are domiciled in Medan, Binjai, and Deli Serdang (MEBIDANG) in expanding the market for products produced by using the website as a more efficient and effective marketing tool for customers. The designing this website using the online shop principle. The problem in this research can be formulated "What is the form of the Cyber Marketing model that will be formulated in the SME product marketing system in MEBIDANG?. This research used the Research and Development (R & D) method, starting from preliminary survey activities, the SME cyber marketing model, testing, socialization and implementation. Data collection techniques by means of field studies, literature studies and literature references and research as support in model development. The result is that with the growth of online businesses, the Indonesian people will get positive benefits in the economy such as welfare growth, new job growth and others. Furthermore, this research will produce a cyber marketing application for SME entrepreneurs in the MEBIDANG area to listing on the Indonesia Stock Exchange. Even so, there are still many SME practitioners who are not interested in using this application to support their business.
Cyber Marketing Model : Produk UMKM Wilayah Medan-Binjai-Deli Serdang Propinsi Sumatera Utara Hazmanan Khair; Delyana Rahmawani Pulungan; Linzzy Pratami Putri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 20, No 2 (2020)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v20i2.5696

Abstract

This study aims to help SMEsowner who are domiciled in Medan, Binjai, and Deli Serdang (MEBIDANG) in expanding the market for products produced by using the website as a more efficient and effective marketing tool for customers. The designing this website using the online shop principle. The problem in this research can be formulated "What is the form of the Cyber Marketing model that will be formulated in the SME product marketing system in MEBIDANG?. This research used the Research and Development (R & D) method, starting from preliminary survey activities, the SME cyber marketing model, testing, socialization and implementation. Data collection techniques by means of field studies, literature studies and literature references and research as support in model development. The result is that with the growth of online businesses, the Indonesian people will get positive benefits in the economy such as welfare growth, new job growth and others. Furthermore, this research will produce a cyber marketing application for SME entrepreneurs in the MEBIDANG area to listing on the Indonesia Stock Exchange. Even so, there are still many SME practitioners who are not interested in using this application to support their business.
Analisis E-commerce Dalam Membantu Penjualan UMKM di Tengah Pandemi Nadia Ika Purnama; Linzzy Pratami Putri; Rahmad Bahagia
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 21, No 2 (2021)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v21i2.8503

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business ventures that have a very negative impact due to the COVID-19 pandemic. This impact is caused by a decrease in the level of public consumption. MSMEs must survive by finding solutions to reduce consumer consumption and make consumers' lifestyles more digital. E-commerce is an electronic commerce that includes sales and purchases transactions made online without meeting each other. E-commerce plays an important role in helping MSMEs to survive during the pandemic and continue to carry out their sales activities even though they are hindered by massive social barriers. This research is a qualitative descriptive research that explains phenomena and data and previous research, then draws conclusions from the existing problems. From the discussion, it can be said that the role of e-commerce in helping MSMEs during the pandemic is to increase MSME income, increase MSME sales, and as a marketing strategy and media promotion for MSMEs.
Pengaruh Inflasi Dan Nilai Tukar Rupiah Atas Dollar AS Terhadap Kinerja Saham Perusahaan Property Dan Real Estate Di Indonesia Linzzy Pratami Putri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 17, No 1 (2017)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.741 KB) | DOI: 10.30596/ekonomikawan.v17i1.1178

Abstract

Penelitian ini adalah bertujuan untuk mengetahui dan menganalisis pengaruh Inflasi dan nilai tukar rupiah terhadap harga saham pada perusahaan Property dan Real Estate di Indonesia. Pendekatan yang dilakukan pada penelitian ini adalah pendekatan asosiatif dan jenis data yang digunakan adalah data kuantitatif berupa laporan keuangan dari tahun 2013-2015.Populasi dalam penelitian ini berjumlah 45 perusahaan, Sampel yang digunakan berjumlah 12 perusahaan.Teknik analisis data dalam penelitian ini menggunakan regresi linier berganda uji asumsi klasik, uji-t dan uji-f, koefisien determinasi. Pengelolaan data dalam penelitian ini meggunakan program softwareSPSS (Statistic package for the social sciences) versi 23.0 for windows.Hasil penelitian ini membuktikan bahwa secara parsial Inflasi dan Nilai Tukar Rupiahtidak berpengaruh dan tidak signifikan terhadap Harga Saham pada Perusahaan Property dan Real Estate yang terdaftar di Bursa Efek Indonesiadan secara simultan, Inflasi dan  Nilai Tukar Rupiah berpengaruh tidak signifikan terhadap Return On Asset pada Perusahaan Property dan Real Estate di Indonesia yang terdaftar di Bursa Efek Indonesia.
Model Peningkatan Pendapatan Rumah Tangga Berbasis Faktor-Faktor Produksi Di Kota Medan Rini Astuti; Isna Ardila; Linzzy Pratami Putri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 22, No 1 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v22i1.10813

Abstract

Currently, home industry business actors must be able to prepare themselves and have a good strategy in producing quality products and have an extensive marketing network, so that the products produced can be accepted by the market or consumers, so that small industrial businesses can increase family income. This study aims to determine how the model of increasing household income based on factors of production in the city of Medan. The specific objectives of this study are 1) to design a model of increasing household income based on factors of production in the city of Medan. 2) determine the production factors that support the increase in household income in producing products. This research is a basic research because in this research a modeling process is carried out to obtain the most appropriate model in increasing household income based on production factors in home industries in Medan City. The research population is the target population, namely the home industry business in the city of Medan, which is a manufacturing business with a capital scale of Rp. 2000.000.000,- This research is quantitative descriptive, using Structural Equation Modeling (SEM) research method to analyze home industry business based on production factors and causality test to determine income increase model based on production factors. Data analysis techniques will be assisted with AMOS and SPSS tools. The results of the structural model research show that the dominant factors affecting family income are capital, human resources, technology and marketing.
Peran Financial Literacy dan Financial Technology dalam Membantu Perekonomian UMKM di Desa Bandar Khalipah Sri Puji Lestari; Linzzy Pratami Putri; Dena Adella
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 22, No 2 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v22i2.12176

Abstract

Bandar Khalipah Village is a developing village, this is indicated by the many MSME actors in the village. However, MSME actors have low financial literacy and carry out sales transactions using manual or face-to-face methods. This study aims to determine the role of financial literacy and Financial Technology (FinTech) in improving the Economy of Micro, Small Medium Enterprises (MSMEs) in Bandar Khalipah Village. In this study using qualitative methods and the type of writing used is descriptive. The population in this study were 40 Micro, Small and Medium Enterprises (MSMEs) in Bandar Khalipah Village. In this study, the data analysis technique used is descriptive. The results of this study indicate that Financial Literacy and Financial Technology can improve the economy of MSME actors in Bandar Khalipah Village. Financial Literacy and Financial Technology make it easier for MSMEs to run their business, especially in sales transaction activities. MSMEs realize that knowledge of the functions, benefits and uses of fintech when used in making transactions can simplify and speed up the transaction process in running Micro, Small Medium Enterprises (MSMEs).