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Mesra B
Universitas Pembangunan Panca Budi
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Journal : ARRUS Journal of Social Sciences and Humanities

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The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba Megasari Gusandra Saragih; Elfitra Desy Surya; Mesra B.
ARRUS Journal of Social Sciences and Humanities Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum583

Abstract

The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a nonprobability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.
Co-Authors , Elfitra Desy Surya Agus Juniadi Akhyar Lubis Aldi Agustino Arya Chandra Gusnanto Desi Astuti Dewi Mahrani Rangkuty Dewi Nurmasari Pane Dewi Nurmasari Pane DWI SURYANTO Eko Harianto hermansyah Iedya Fadillah Ilham Sentosa Kiki Ferine Maya Macia Sari Muhammad Indra Gunawan Rahmaniar Rahmaniar Ramadhan Harahap Sri Wahyuni Supina Batubara Syahrizal Syahrizal Tridia Kumula Dewi