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All Journal Indonesian Journal on Software Engineering (IJSE) Moneter : Jurnal Akuntansi dan Keuangan Jurnal Ilmiah Wahana Akuntansi Referensi : Jurnal Ilmu Manajemen dan Akuntansi @is The Best [Accounting Information System & Information Technology Business Enterprise] BALANCE: Economic, Business, Management and Accounting Journal INTERACTION: Jurnal Pendidikan Bahasa Ekombis: Jurnal Fakultas Ekonomi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Madani : Indonesian Journal of Civil Society Jurnal Sistem Informasi Akuntansi Conten : Computer and Network Technology DIRHAM Jurnal Ekonomi Islam Journal of Accounting and Finance (JACFIN) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Husni Mubarok
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi

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Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM Ery Suryanti; Hendra Lesmana; Husni Mubarok
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 13 No 1 (2021): Februari
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v13i1.117

Abstract

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.
Pemanfaatan e-Commerce dan Strategi Pemasaran Guna Meningkatkan Penjualan Ery Suryanti; Hendra Lesmana; Husni Mubarok; Bernadette Cahya Putri Utami
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 15 No 2 (2023): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v15i2.283

Abstract

Tokopedia salah satu E- commerce yang sudah dikenal oleh masyarakat dan sudah tidak asing lagi untuk kalangan masyarakat saat ini. Tokopedia adalah sebuah marketplace atau situs jual beli online yang mempertemukan antara penjual dan pembeli dengan cara yang praktis. Toko Aria dan Aria melakukan penjualan dan menjalankan usahanya melalui Tokopedia. Keuntungan dalam penjualan melalui Tokopedia ini sangat membantu untuk yang memiliki usaha di bidang penjualan produk. Toko Aira dan Aria menjual berbagai pruduk harian yang di gunakan masyarakat setiap hari. Dengan menjaga kepercayaan kepada masyarakat maka usaha akan berkembang dengan berbagai aktivitas yang di lakukan serta promosi dan potongan harga agar produk tersebut dapat meningkatkan penjualan dan usaha akan semakin maju dan berkembang. Dengan pelayanan yang baik serta tanggap kepada pembeli dengan menjawab semua pertanyaan pembeli dan menerima kritik serta saran merupakan suatu aktifitas yang dapatmenambah rasa kepercayaan toko kepada pembeli serta dengan pengiriman peket yang cepat dan kualitas barang terjaga.
Co-Authors Abimanyu Surya Putra Ade Christian Andrian Eko Widodo Angga Ardianysah Azzah Rifqi Hakim Bernadette Cahya Putri Utami Cindy Ayu Santika Dany Pratmanto Dea T rinanda Prameswari Dzulchan Abror Ery Suryanti Ery Suryanti Fandhillah Fandhillah Fariqotun Nisa Fathurrohman Al Ubaidillah Fattya Ariani Fitria Tisa’ Tiffani Handini Widyastuti Hendra Lesmana Hiya Nalatissifa Husni Faqih Luthfiah Alya Choirunnisa Nikmatul Maula Puspa Fortuna Zulfa Ratna Kurnia Sari Ria Rizqi Amalia Riswandi Ishak Riza Arby Khoerus Shidiq Rousyati Rousyati Tri Ayuningsih Dewi Indahrini Ulumuddin Ulumuddin Warjiyono Warjiyono wati erawati