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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen
Nurvi Oktiani
Fakultas Ekonomi dan Bisnis Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Social Sciences

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The Effect Promotion E- Commerce Toward Effectiveness Promotion By Using (AIDA) Methods Nurvi Oktiani; Kartika Yuliantari; Taat Kuspriyono; Haryani Haryani; Rani Kurniasari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 6, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.454 KB) | DOI: 10.31294/widyacipta.v6i1.11683

Abstract

Adpers-art communities is one of community have been built by similarity of hobbies, which is consist of making artworks in paper media or others which have three dimension. This research used quantitative method by multiply analysis regression, the sample from this research include 57 of consumer, the analysis data use reliability test, validity test, multicollinearity, Heteroscedasticity, Autocorrelation, normality, regression test. The Purpose of this research are known, the effect promotion E- Commerce toward effectiveness promotion by using AIDA Methods for Adpers – Art Community Product. For result, it can be described the regression model are significant  for measuring percentage from dependent variable and change independent variable every 1%, coefficient regression from attention :3.28, interest 6.43, desire : 3.324 as much can make increase effectiveness promotion, and Action :3.309 as much give effect for increasing effectiveness promotion , in advice, Adpers Art Community must think of about how to improve attention, desire and  action from consumer with any strategy for example increasing the effectiveness promotion by website and make specify strategies for improve especially attention, desire and action from consumer
Co-Authors Haryani Rani Kurniasari Taat Kuspriyono, Taat Yuliantari, Kartika