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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Faqihar Risyan
Universitas Bina Sarana Informatika
Arts Humanities Social Sciences

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Strategi Kampanye Humas Dinas Pemadam Kebakaran Kota Bekasi Sebagai Bentuk Preventif Terhadap Penyebaran Covid 19 Devy Putri Kussanti; Susilowati -; Lymbarski Caesariano; Faqihar Risyan; Dhefine Armelsa
Cakrawala - Jurnal Humaniora Vol 20, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v20i2.8841

Abstract

From a communication or public relations perspective, campaign design is an important component of public relations activities. An official engaged in the service sector is obliged to think about the comfort, serenity and tranquility of the community. The relationship between the agency and the community must always be well maintained so that it is mutually beneficial and can move forward together to achieve a harmonious vision and mission to create a positive image. It is the Bekasi City fire department that carries out the Government's Public Relations strategy and program for the community, namely by providing campaign activities regarding Covid-19 which is currently rampant. By providing information and understanding about what Covid-19 is, how to anticipate and prevent it, the fire department has carried out its duties and responsibilities as a public or community servant. Not only that, campaign activities were also accompanied by the spraying of disinfectants for free for people indicated to be in the red zone.Keywords: Public Relations Strategy and Program, and Government Public Relations.Dari perspektif komunikasi atau hubungan masyarakat, perancangan kampanye merupakan salah satu komponen penting dalam aktifitas kehumasan. Suatu kedinasan yang bergerak dibidang pelayanan diwajibkan memikirkan kenyamanan, ketenangan, dan ketentraman masyarakat. Hubungan antara dinas dan masyarakat harus selalu dijaga dengan baik agar saling menguntungkan serta bisa maju bersama-sama mencapai visi dan misi yang selaras untuk menciptakan citra positif. Adalah dinas pemadam kebakaran Kota Bekasi yang menjalankan strategi dan program Humas Pemerintah bagi masyarakat yakni dengan memberikan kegiatan kampanye yang berkenaan dengan Covid-19 yang sedang merajalela saat ini. Dengan memberikan informasi dan pemahaman mengenai apa itu Covid-19, bagaimana cara mengantisipasinya serta mencegahnya maka dinas pemadam kebakaran telah menjalankan tugas dan tanggungjawabnya sebagai pelayan publik atau masyarakat. Tidak hanya itu saja, kegiatan kampanye juga diiringi dengan penyemprotan disinfektan secara gratis bagi masyarakat yang terindikasi berada diwilayah zona merah.Kata Kunci: Strategi dan Program Humas, serta Humas Pemerintah  
Tingkat Pengetahuan Masyarakat Terhadap Tayangan Iklan Anlene di Televisi Versi “Usia Bukan Halangan” Dhefine Armelsa; Devy Putri Kussanti; Faqihar Risyan
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.17113

Abstract

This paper is intended as a research report that the author conducted in the community of RT 001 RW 012, Cawang sub-district, East Jakarta to complete a thesis, which concerns Anlene Milk Advertisements on television. Writing This research discusses everything the author does to analyze the level of public knowledge of Anlene advertisements on television, namely from chapter 1 which contains the background of the research problem, chapter 2 which deals with theoretical frameworks, chapter 3 which contains research methods, chapter 4 which deals with the discussion up to Chapter 5 is in the form of conclusions and suggestions. Based on research conducted by the author, it can be concluded from the results of this study that the level of knowledge of the RT 001 RW 012, Cawang sub-district, East Jakarta based on the three dimensions of the Knowledge variable, namely Awareness, How to Knowledge, Principal Knowledge is High.  Keywords: Awareness, How to Knowledge, Principal Knowledge
Co-Authors Devy Putri Kussanti Dhefine Armelsa Lymbarski Caesariano Susilowati Susilowati