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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal AbdiMas Nusa Mandiri Jurnal Public Relations (J-PR) Jurnal Penelitian Sistem Informasi Jurnal Media Penyiaran SmartComp Nusantara Journal of Multidisciplinary Science Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen)

Dhefine Armelsa

Universitas Bina Sarana Informatika

Author-ID : 2552687

Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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Tingkat Pengetahuan masyarakat Terhadap Citra Iklan Mie Lemonilo di Sinetron Televisi Dhefine Armelsa
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Hubungan Pengetahuan Komunitas Pendengar Terhadap Iklan SmartFren Di Radio Elgangga Dengan Minat Beli Faqihar Risyan; Dhefine Armelsa; Susilowati
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

The communication carried out by radio is mass communication, namely communication to many people using media and the communication style must be in the form of personal or interpersonal communication because radio listeners. One of the main options or options for using radio for large companies is to promote their goods or services as a sales promotion (marketing promotion). These companies try to advertise their products as attractively as possible. This study aims to determine the relationship of knowledge from a listener community to SmartFren advertisements on Elgangga Radio with buying interest. Various concepts, programs, and Marketing Public Relations strategies are needed to attract as many consumers or visitors as possible, so that the company continues to grow and is able to face its competitors by providing satisfaction from its customers. The method used in this study is a survey with a quantitative approach, and knowledge (variable X) and buying interest (variable Y) using a Likert scale technique in scoring used in the questionnaire. The results and conclusions show that the Marketing Public Relations strategy that has been carried out is going quite well, the management designs every strategy and programs that are made by taking into account market segmentation and consumer targeting, so that in making strategic programs it fits the wishes of the visitors. Keywords : Marketing Public Relations Strategy, Knowledge, Radio, Buying Interest

Penggunaan Aplikasi Berbasis Internet Arif Ismail Husin; Dhefine Armelsa; Syifa Nur Rakhmah
Jurnal AbdiMas Nusa Mandiri Vol 1 No 1 (2019): Periode April 2019
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengabdian Kepada Masyarakat merupakan suatu media untuk menjembatani dunia pendidikan dengan masyarakat, dimana Perguruan Tinggi dihadapkan pada masalah bagaimana agar warga masyarakat mampu menghadapi tantangan lebih jauh ke depan di era globalisasi. Bagi masyarakat Indonesia, Media sudah menjadi sumber informasi untuk melihat dunia luar dan kebutuhan. Masyarakat harus mengetahui fungsi dari aplikasi berbasis internet ini agar dapat mempergunakannya dan memanfaatkan dengan baik agar mampu bersaing di era teknologi seperti saat ini. Oleh karena kami merasa penting berbagi pengetahuan kepada target audiens melalui kegiatan Pengabdian Masyarakat dalam bentuk pendidikan, pelatihan dan penyuluhan. Dan hasil luaran ini yaitu Memberikan pengetahuan dan melatih kemampuan dalam memahami, menyeleksi, mengevaluasi diri dan mengembangkan potensi serta memberikan pengetahuan mengenai Penggunaan aplikasi berbasis internet kepada Kelompok Swadaya Masyarakat (KSM) Kota Bekasi. Kegiatan ini mempunyai peserta yaitu kepada Kelompok Swadaya Masyarakat (KSM) Kota Bekasi. Dalam Pengabdian Masyarakat ini Hasil yang didapat adalah kemampuan peserta Pengabdian Masyarakat memahami pengaruh televisi sebagai akses informasi bagi Kelompok Swadaya Masyarakat (KSM) Kota Bekasi

Strategi Programming Di Radio Elgangga Dhefine Armelsa
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Peneliti menggunakan 2 konsep yaitu strategi programming di radio dan program siaran radio. Penelitian ini menggunakan jenis penelitian kualitatif dengan paradigm post positivis dan pendekatan deskriptif. Peneliti mengumpulkan data dengan melakukan wawancara dengan 3 informan praktisi di Radio Elgangga. Hasil dari penelitian ini adalah bahwa Radio Elgangga melihat positioning dari sisi demografis dan geografis untuk menentukan target khalayak, memahami karakteristik target pendengar dan membuat program serta penjadwalannya sesuai dengan aktivitas pendengarnya. Dari sisi marketing, ia melakukan strategi penawaran dengan 4O yaitu On Air, Off Air, Online dan Out of Home untuk menarik pengiklan, penjadwalan iklan yang diterapkan di Radio Elgangga adalah berdasarkan pembagian waktu : prime time dan regular time. Untuk mengikuti perkembangan teknologi dan perubahan pada publik, Radio Elgangga terus melakukan pengembangan program, update informasi terkini, dan pembuatan aplikasi streaming radio.

DISTOPIA KONDISI LIBERALISME DALAM FILM TIGA (Studi Semiotika Roland Barthes Tentang Distopia Liberalisme di Jakarta dalam Film Tiga) Tuty Mutiah; Dhefine Armelsa; Faqihar Risyan; Agung Raharjo
Cakrawala - Jurnal Humaniora Vol 19, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Dystopia in Film Tiga Liberalism Conditions (Roland Barthes Semiotics Studies about Dystopia on Liberalism in Jakarta in Film Tiga). This study goals is to determine the meaning of dystopian condition of Jakarta in the Film Tiga through the sign, signifier and signified. Three films is a film that adopts Liberal describe the depravity of Jakarta twenty years in the future in 2036. The method used semiotic analysis of Roland 2 Bartes.The object of research is the Film Tiga were directed by Anggy Umbara and classified through five objects dystopia condition of Jakarta, dystopian condition of the state apparatus, dystopia conditions of religion, dystopia technology, and dystopias journalism to find signs and markers and meaning at the level of the first and second, the denotation, connotations and myths.These results indicate that the situation of Jakarta transformed into an increasingly metropolis marked by the increasing number of high-rise buildings, as well as demonstrations marked depicted in 2015 until 2025. In 2026, the revolution ended and became State Liberalism. Changes in the State apparatus are characterized by the wish to dominate the world to create freedom in the face of the earth. One is to get rid of religion, by damaging the face of religion. State Officials do havoc with bring into conflict of the Religion. Changes religion marked by shifting religious values, is marked by religion becomes a thing wrong choice. The lack of freedom is depicted in this film, must be eradicated in order to function in a Liberal to be ideal. Technological changes are interpreted as changes in technology that convey information quickly, as well as the ability to hacked That meaning is characterized by technological devices that undergo changes such as, mobile phones, flash, televisions, doors, computers, laptops and so forth is now transformed into transparent. The changes meant the journalistic agenda setting media that is still happening characterized by lack of freedom of the press.

Strategi Kampanye Humas Dinas Pemadam Kebakaran Kota Bekasi Sebagai Bentuk Preventif Terhadap Penyebaran Covid 19 Devy Putri Kussanti; Susilowati -; Lymbarski Caesariano; Faqihar Risyan; Dhefine Armelsa
Cakrawala - Jurnal Humaniora Vol 20, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v20i2.8841

From a communication or public relations perspective, campaign design is an important component of public relations activities. An official engaged in the service sector is obliged to think about the comfort, serenity and tranquility of the community. The relationship between the agency and the community must always be well maintained so that it is mutually beneficial and can move forward together to achieve a harmonious vision and mission to create a positive image. It is the Bekasi City fire department that carries out the Government's Public Relations strategy and program for the community, namely by providing campaign activities regarding Covid-19 which is currently rampant. By providing information and understanding about what Covid-19 is, how to anticipate and prevent it, the fire department has carried out its duties and responsibilities as a public or community servant. Not only that, campaign activities were also accompanied by the spraying of disinfectants for free for people indicated to be in the red zone.Keywords: Public Relations Strategy and Program, and Government Public Relations.Dari perspektif komunikasi atau hubungan masyarakat, perancangan kampanye merupakan salah satu komponen penting dalam aktifitas kehumasan. Suatu kedinasan yang bergerak dibidang pelayanan diwajibkan memikirkan kenyamanan, ketenangan, dan ketentraman masyarakat. Hubungan antara dinas dan masyarakat harus selalu dijaga dengan baik agar saling menguntungkan serta bisa maju bersama-sama mencapai visi dan misi yang selaras untuk menciptakan citra positif. Adalah dinas pemadam kebakaran Kota Bekasi yang menjalankan strategi dan program Humas Pemerintah bagi masyarakat yakni dengan memberikan kegiatan kampanye yang berkenaan dengan Covid-19 yang sedang merajalela saat ini. Dengan memberikan informasi dan pemahaman mengenai apa itu Covid-19, bagaimana cara mengantisipasinya serta mencegahnya maka dinas pemadam kebakaran telah menjalankan tugas dan tanggungjawabnya sebagai pelayan publik atau masyarakat. Tidak hanya itu saja, kegiatan kampanye juga diiringi dengan penyemprotan disinfektan secara gratis bagi masyarakat yang terindikasi berada diwilayah zona merah.Kata Kunci: Strategi dan Program Humas, serta Humas Pemerintah

Strategi Hubungan Masyarakat Pascasarjana Sekolah Tinggi Ilmu Administrasi Mandala Indonesia (STIAMI) Dalam Membentuk Citra Positif Susilowati; Dhefine Armelsa; Duneti -
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1009

A university cannot be separated from various cases, especially in the Postgraduate program, it is very important to always maintain an image because it is related to public trust in the quality possessed by an educational institution. Public Relations of the Postgraduate School of Administrative Sciences at Mandala Indonesia which requires making a strategy to improve a positive image. The concept used in analyzing the Public Relations strategy stated by Cutlip. The purpose of the study was to determine the Public Relations strategy of the Postgraduate School of Administrative Sciences at Mandala Indonesia in improving the image with the Media Relations program. In this study using a qualitative approach and descriptive methods. Data collection techniques used in this study were interviews, non-participant observations by taking primary and secondary data. The results of this study are the Postgraduate Public Relations Strategy of the Mandala Indonesian College of Administrative Sciences in increasing a positive image in media relations program activities in each of its activities can build a positive image in accordance with the objectives of the public relations strategy by carrying out four stages of communication strategies, namely defining the problem, planning and programming, taking action and communicating, Program evaluation.

Respon Krisis PT Garuda Indonesia Pada Kasus Postingan Menu Rius Verandes Intan Leliana; Susilowati Susilowati; Dhefine Armelsa; Chepy Nurdiansyah; Asriyani Sagiyanto
Cakrawala - Jurnal Humaniora Vol 20, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v20i1.8171

Crisis is negative phenomenon that can occur in any company or organization, anytime and anywhere. The crisis has the potential to be highlighted by the mass media On the other hand, mass media can shape public perceptions according to their wishes. Therefore, companies must understand how the media works. A company's reputation depends on the speed of its response. The purpose of this study is to develop an in-depth description of the crisis response undertaken by Garuda Indonesia in response to Youtuber's post, Rius FernandesThis research method uses descriptive qualitative method with news content analysis method in several online media. The crisis response strategy provided by the Situational Crisis Communication Theory (SCCT) as a theoretical basis explains that in the Garuda Indonesia crisis response category in dealing with this problem, public communication management can be said to be inappropriate. The inability to manage a crisis that is quite small in scale (an imperfect product) caused the airline to suffer a multiplier loss due to a series of crises after which YouTuber posted

Pengaruh Kepemimpinan dan Kepuasan Kerja Terhadap Kinerja Guru SMP Negeri Kecamatan Setu Kabupaten Bekasi Dhefine Armelsa; Tuty Mutiah
Cakrawala - Jurnal Humaniora Vol 19, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Permasalahan yang dikaji adalah bagaimana gaya kepemimpinan dan kepuasan kerja, adakah pengaruh kepemimpinan dan kepuasan kerja secara parsial maupun simultan terhadap Kinerja guru. Metode pengumpulan data yang digunakan adalah metode kuesioner (angket). Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis deskripsi dan regresi linier berganda.Berdasarkan hasil penelitian diperoleh persamaan regresi linier berganda. Dengan menggunakan SPSS 17 Hasil hipotesis kepemimpinan, H1 diterima ada pengaruh langsung positif gaya kepemimpinan terhadap kinerja guru, hipotesis kepuasankerja, H2 diterima ada pengaruh langsung positif kepuasankerja terhadap kinerja guru dan hasil hipotesis secara bersama-sama H3 ada pengaruh positif gaya kepemimpinan dan kepuasan kerja terhadap kinerja guru SMP Negeri Kecamatan Setu Kabupaten Bekasi.

Pengaruh Program Drama Ikatan Cinta Terhadap Kepuasan Emosional Ibu Rumah Tangga Dhefine Armelsa
Jurnal Media Penyiaran Vol. 2 No. 1 (2022): Juni 2022
Publisher : LPPM UBSI

Penelitian ini bertujuan untuk mengetahui dan menganalisis seberapa besar pengaruh alur cerita, tokoh utama dan soundtrack lagu terhadap Kepuasan Emosional Ibu rumah tangga yang menyaksikan tayangan drama Ikatan Cinta. berita dan politik dengan teori agenda setting. Sedangkan penelitian ini menggunakan teori Uses and Gratification dengan teori penunjang Managemen Suasana Hati dengan memilih beberapa aspek dari realitas dalam tayangan drama Ikatan Cinta. Jenis penelitian ini adalah deskriptif kuantitatif dengan jumlah sample sebanyak 98 responden. Metode pengumpulan data yang digunakan adalah dengan memberikan instrumen berupa kuisioner kepada responden. Pengolahan data menggunakan analisis regresi dengan bantuan SPSS 20.0. Hasil penelitian ini menunjukan bahwa alur cerita memberi pengaruh positif terhadap Kepuasan Emosional, tokoh utama memberi pengaruh positif terhadap Kepuasan Emosional namun soundtrack lagu memberikan pengaruh negatif terhadap Kepuasan Emosional meski demikian jika secara bersama-sama ketiga variabel bebas memberikan pengaruh yang positif terhadap variabel terikat. Berdasarkan analisis dan temuan dalam penelitian ini, maka dapat disimpulkan bahwa variabel alur cerita, tokoh utama dan soundtrack lagu memiliki pengaruh yang signifikan terhadap Kepuasan Emosional Ibu rumah tangga yang menyaksikan tayangan drama Ikatan Cinta.

Co-Authors A Yudo Triantanto A.Yuda Triantanto Agung Raharjo Arif Ismail Husin Asriyani Sagiyanto Chaerul Bahri Chaerul Bahri Chepy Nurdiansyah Devy Putri Kussanti Duneti - Edhi Prayitno Edhi Prayitno Faqihar Risyan Faqihar Risyan Faqihar Risyan Fara Mutia Findi Ayu Sariasih Findi Ayu Sariasih Intan Leliana Juarni Siregar Lymbarski Caesariano Susilowati Susilowati Susilowati Susilowati Syifa Nur Rakhmah Tasya Putri Choirunnisa Tuti Oktapiani Tuty Mutiah Tuty Mutiah

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