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All Journal JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Proceeding Mercu Buana Conference on Industrial Engineering
Saiful Hendra
Universitas Mercu Buana
Control & Systems Engineering Engineering Industrial & Manufacturing Engineering

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The Effect of Quality and Price on Satisfaction and Impact on Consumer Loyalty Indra Setiawan; Saiful Hendra; Kuwat Suroto; Andie Setiyawan; Ahmad Mico Wahono
JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Vol 6, No 1 (2022): EDISI MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jime.v6i1.7047

Abstract

Quality can be referred to as the characteristics of a product or service that depend on its contribution to satisfying consumer expectations. Quality is very closely related to consumers, namely quality provides an impetus to consumers to establish a strong relationship with the company. FMCG is a wet tissue manufacturer. During the Covid-19 pandemic, the company's customers experienced a drastic decline. The purpose of the study was to analyze the effect of quality and price on consumer satisfaction and its impact on consumer loyalty. This research uses Path Analysis method. Sampling was carried out by 100 respondents using wet tissue. The results showed that the quality and price directly have a significant effect on consumer satisfaction. Directly, customer satisfaction has a significant effect on consumer loyalty. This means that the greater the customer satisfaction, the greater the customer loyalty. Quality and price, it has no significant effect on consumer loyalty without going through customer satisfaction, while quality and price have a significant effect on customer loyalty if through customer satisfaction
Analisis Pengaruh Pengetahuan, Sikap dan Psikologis Terhadap Praktik Pencegahan Covid-19 dengan SEM PLS Muhammad Wahid; Daddy Kadarsan; Indra Setiawan; Deni Ahmad Taufik; Saiful Hendra
Proceeding Mercu Buana Conference on Industrial Engineering Vol 4 (2022): RENEWABLE ENERGY TOWARD SUSTAINABILITY OF SUPPLY CHAINS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

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Abstract

Pandemi COVID -19 sedang berlangsung di Indonesia bahkan di seluruh penjuru dunia. Virus berbahaya yang berasal dari negara Cina ini sudah membuat aktivitas manusia mengalami perubahan besar. Aktivitas yang biasanya dikerjakan secara normal, saat ini harus dikerjakan dengan banyak keterbatasan seperti lockdown, menjaga jarak, menggunakan masker dan lain sebagainya. Ketaatan dan kepatuhan orang untuk mengendalikan tindakan dipengaruhi oleh pengetahuan, sikap, dan psikologis dalam memutus rantai penyebaran COVID-19. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Pengetahuan, Sikap dan Psikologis terhadap Praktik Pencegahan COVID-19 di Indonesia. Penelitian dilakukan dengan pengisian kuesioner online yang diisi oleh masyarakat umum dengan metode analisis Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Variabel yang digunakan meliputi variabel Praktik Pencegahan (Y), variabel faktor Pengetahuan (X1), variabel faktor Sikap (X2) dan variabel faktor Psikologis (X3). Hasil penelitian didapatkan bahwa Praktik Pencegahan selama pandemi COVID-19 di Indonesia menunjukkan bahwa variabel Sikap tidak bepengaruh signifikan terhadap Praktik Pencegahan, sedangkan variabel Pengetahuan dan Psikologis berpengaruh terhadap Praktik Pencegahan COVID -19 secara signifikan.
Co-Authors Ahmad Mico Wahono Andie Setiyawan Daddy Kadarsan Deni Ahmad Taufik Indra Setiawan Kuwat Suroto Muhammad Wahid Setiawan, Indra