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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Bisma: Jurnal Bisnis dan Manajemen JURNAL MANAJEMEN (EDISI ELEKTRONIK) Sebelas Maret Business Review Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Business and Applied Economics (IJBAE)
Laila Refiana Said
Universitas Lambung Mangkurat
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Journal : International Journal of Business and Applied Economics (IJBAE)

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The Influence of Motivation on the Decision to Choose a Collage of Administrative Sciences in South Kalimantan Using Electronic Word of Mouth (EWOM) as an Intervening Variable Cici Asmawatiy; Laila Refiana Said
International Journal of Business and Applied Economics Vol. 2 No. 4 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i4.4747

Abstract

Electronic Word of Mouth (EWOM) is formed from the opinions of a consumer, potential customer, and former customer. This study aims to analyze the effect of Motivation on the decision to choose a high school of administrative science in South Kalimantan, with electronic word of Mouth as an intervening variable. This study used a quantitative research approach, with the object of research being students of High Schools majoring in Administrative Sciences in South Kalimantan, namely STIA Bina Banua Banjarmasin, Amuntai, and Tabalong. The analytical method uses Structural Equation Modeling and offers Path analysis capabilities. The path analysis used in this research is Partial Least Squares (PLS), using Smartpls. The results of the study show that Motivation has a significant effect on Electronic Word of Mouth (e-WoM). Electronic Word of Mouth (e-WoM) influences Voting Decisions.
Co-Authors ., Isma'il Adistya Dewi Ariffin Ariffin, Adistya Dewi August Tantowi Cici Asmawatiy Dahniar ., Dahniar Dahniar, Dahniar Dwiyanti, Lestari Elaine Tjeng Fifi Swandari Gugi Gustaman Hussein, Rizky Caesariza Saddam Isma’il Lestari Dwiyanti Muhammad Yamani Muhammad Yamani Nelly Puspasari Noraina Noraina Rini Rahmawati Rini Rahmawati, Rini Rizky Caesariza Saddam Hussein Rusniati Rusniati Tantowi, August Tjeng, Elaine Wimby Wandary