Article Per Year (5 Year)
p-Index From 2019 - 2024
1.066
P-Index
This Author published in this journals
All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Siti Alhamra Salqaura
Universitas Medan Area
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

 1 
Pengaruh Gaya Hedonis dan Harga Terhadap Keputusan Pembelian Pada Produk Apple Pada Masyarakat Medan Tenggara II Nadila Utami; Adelina Lubis; Laila Tawila; Siti Alhamra Salqaura
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1280

Abstract

The purpose of this study was to determine the effect of hedonic style on purchasing decisions on apple products, to determine the effect of price on purchasing decisions on apple products and to determine the effect of hedonic style and price on purchasing decisions on apple products in the people of Medan Tenggara II. The population in this study were the people of Medan Tenggara II Lingkungan XII as many as 80 people, where the sample was 80 people who bought apple products. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results showed that partially there was a significant influence of hedonic style on purchasing decisions, partially that there was a significant effect of price on purchasing decisions, and simultaneously showed that hedonic style and price had a significant effect on purchasing decisions on Apple products in the Southeast Medan Community II. With an R Square value of 0.707 or 70.7%, which means that the influence of hedonic style and price on purchasing decisions is 70.7%, while the remaining 29.3% are other variables not examined by this study, such as promotion, advertising and other variables.
Co-Authors Alfifto Haryaji Catur Putera Hasman Laila Tawila Lestari, Indawati LUBIS, ADELINA Nadila Utami Rizky Christian Sipayung Siti Sabrina Salqaura Teddi Pribadi Wan Rizca Amelia