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All Journal Adi Widya : Jurnal Pengabdian Masyarakat JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara International Journal on Social Science, Economics and Art International Journal of Social Science Husnayain Business Review International Journal of Business and Applied Economics (IJBAE)
Hasna Wijayati
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Business and Applied Economics (IJBAE)

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The Strategy in Developing Global Competitive Tourism Based on Creative Economy and Local Wisdom (Case Study: Solo City, Indonesia) Haryo Kusumo Aji; Andika Drajat Murdani; Hasna Wijayati
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.5970

Abstract

Solo City has developed into a City of Culture that carries the power of local wisdom. One of the development directions of the city of Solo is towards the tourism sector and creative economy based on local wisdom. This research aims to find out the strategy of Solo City in developing globally competitive tourism and creative economy based on local wisdom. The research was conducted using qualitative methods. Data was collected through interviews and observation methods. The analysis of the research results shows that the City of Solo is able to develop tourism competitiveness globally through strong synergy between the driving actors. The Solo City Government plays an important role in facilitating creative economy activities and branding and local wisdom. This is supported by the common perception of the people of Solo City who also support the direction of Solo City policy.
Co-Authors Andika Drajat Murdani Christy Damayanti Ganjar Widhiyoga Halifa Haqqi Haryo Kusumo Aji Setyasih Harini Sri Riris Sugiyarti Sritami Hatmini