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All Journal Abdimas Universal Community Empowerment Interdisciplinary Social Studies
Surahman Surahman
Department Of Marketing, Innovation, And Technology, Politeknik Negeri Samarinda, Samarinda, East Kalimantan
Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Interdisciplinary Social Studies

 1 
Repurchase Intention Analysis through Satisfaction and Trust of Shopee Users Surahman Surahman; Ema Wahyuni Ariyanti; Andhika Auliya Maihan; Indriyani Dewi Lestari
Interdisciplinary Social Studies Vol. 1 No. 3 (2021): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i3.48

Abstract

Background: Online business people or online sites in Indonesia are very rife, ranging from retail players who had been leading in offline businesses also switched to online, such as Matahari online, Alfamart, Indomart, and others. They compete with existing onlne businesses such as Shopee, Tokopedia, Bukalapak, Lazada, Blibli, JD.id, Orami, Bhineka and others. Aim: This study aims to identify the effect of influencing factors of repurchase intention through satisfaction and trust in users of online shopping Shopee. Method: A quantitative approach uses to run path analysis processed with IBM SPSS Statistic V 23 and Structural Equation Modeling (SEM) software with IBM AMOS V 5. The sample of 138 respondents were taken from ten sub-districts in Samarinda City. The measurement scale uses a likert scale with a score of 1 - 5. This study also tested the validity and reliability test, then carried out further test of estimation and structural fit model test. Findings: Based on structural model, it can be proven that experience and hedonic value have significant effect on satisfaction, website quality and privacy have significant effect on trust, trust have significant effect on satisfaction, website quality, privacy and satisfaction have significant effect on repurchase intention; website quality and privacy have significant effect on satisfaction, expeience and hedonic value have no significant effect on trust, experience, hedonic value and trust have no significant effect on repurchase intention.
Digital Marketing: Determinant of E-Wallet Intention for Retail Buyers Surahman Surahman; Ahyar M. Diah; Hendrik Batoteng; Sarlivia Sarlivia; Desi Kartina; Putri M. Vidhiyanty
Interdisciplinary Social Studies Vol. 2 No. 8 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i8.457

Abstract

Background: Practically, cell phones not only function as a means of communication and entertainment media but also as a means of payment through various mobile banking and e-wallet applications installed on cell phones. Not only that, but cashless payments can also save time and decrease the time for waiting for change when making transactions. Aim: This study aims to determine the suitability and security received by users of the application of funds and how these two aspects affect the attitudes and behavior of users in the future. Method: The research method used in this study was a survey conducted by distributing questionnaires through online and offline media. The demographics examined in this study are the first users of the E-Wallet Fund application who are domiciled in Samarinda. Both users are classified as having used or are currently using the app. The data the researchers received were 200 respondents, which obtained a total sample data of 160 respondents after sorting. Findings: This study found that attitudes can be influenced by the level of suitability of application users with the lifestyle and habits of users, and behavioral intentions are influenced by how high the level of suitability and also the level of security received and the attitude that arises from the whole process of using it. However, it turns out that this research found that the level of security received did not influence attitudes.
Antecedents of Purchase Decision of Vape Users in Samarinda Ahyar M. Diah; Surahman Surahman; Amiril Azizah; Indra Setiawan; Aninda Kintani; Queen Inggrid
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.476

Abstract

Background: Vape, sometimes known as "electronic cigarettes," first made its way into Indonesia in 2012. As technology advances, vaping's popularity there is still rising. The vast number of people who traveled abroad for vacation is where it all began. They brought vaporizers with them when they went back to Indonesia. They introduced them to friends, family, and coworkers in their various communities, which led to many people switching from traditional cigarettes to vaping and raising the price of vape in Indonesia. Aim: The purpose of this study was to analyze and prove the effect of perceived enjoyment, social influence, subjective norms, personal gratification on the attitude of vape users in Samarinda City. Method: Researchers conducted quantitative research by providing questionnaires to residents of Samarinda who use vaping products. The questionnaire contains 26 indicators and 26 statements scores on a scale of 1 to 5, with one strongly disagreeing and five strongly agreeing. The sample size for the SEM (Structural Equation Modeling) analysis tool is 100-200 respondents to estimate interpretations with SEM performed on the IBM AMOS 23 software. Findings: Perceived enjoyment, social influence, subjective norms, and personal gratification significantly effect the attitudes of vape users in Samarinda City. In addition, attitude and intention significantly affects purchase decisions for vape users in Samarinda City.
Digital Communication: Bridge to Repurchase Intention Hendrik Batoteng; Surahman Surahman; Bela Barus; Patimah Patimah; Gloria Adelaide Batoteng; Rahmah Athaya Aulia
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.477

Abstract

Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the Repurchase Intention of Milo brand consumers in Samarinda City. Method: This study uses a questionnaire with the object of research being the Milo Brand product. The sample of this study is 147 respondents conducted in the city of Samarinda. The method of sampling is accidental sampling, which means that data were collected from respondents while found. The research methodology for this study involves using a quantitative approach, including path analysis and Structural Equation Modeling (SEM), which were analyzed using IBM SPSS Statistic 25 software and AMOS 5.0 software. Findings: The analysis of the structural model in this study found that three out of six hypotheses were significant: (1) the effects of Brand Familiarity, e-WOM, and Brand Love on Brand Attitude, and (2) the effects of e-WOM, Brand Love, and Brand Attitude on Repurchase Intention. The other three hypotheses were not significant: (1) the effect of Brand Familiarity on Brand Attitude, (2) the effect of Brand Love on Repurchase Intention, and (3) the effect of e-WOM on Repurchase Intention.
Co-Authors Adhiksana, Arief Afif Bizrie Mardhanie Afvira Ramahdany Ahyar M. Diah Ahyar M. Diah Ahyar Muhammad Diah Ali, Sudirman Amelia Dwisafira Amiril Azizah Andhika Auliya Maihan Aninda Kintani Bela Barus Bela Barus Desi Kartina Desi Kartina Dimaz Harits Dini Zulfiani Ema Wahyuni Ariyanti Gloria Adelaide Batoteng Hayati, Nuria Hendrik Batoteng Hendrik Batoteng Hendrik Batoteng Indra Setiawan Indriyani Dewi Lestari Karyo Budi Utomo M. Kiswanto M. Salmani Mohammad Faisal Mohammad Kiswanto Muhammad Fauzan Noor Muhammad Noor Nuria Hayati Patimah Patimah Patimah Patimah Prapdopo, Prapdopo Putri M. Vidhiyanty Putri Maghfirah Vidhiyanty Queen Inggrid Rahmah Athaya Aulia Ramadhan S. Pernyata Regiyana, Yuan Rif’ah Rif’ah Riza Meidinata Sarlivia Sarlivia Sarlivia Sarlivia Sugeng Hariyadi Thomas Robert Hutauruk Yuan Regiyana