Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Community Empowerment
Sugeng Hariyadi
Politeknik Negeri Samarinda, Samarinda, Indonesia
Arts Humanities Education Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital marketing strategy and implementation of multi-channels for traditional retail Surahman Surahman; Sugeng Hariyadi; Bela Barus; Rif’ah Rif’ah; Sarlivia Sarlivia; Riza Meidinata; Desi Kartina
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10434

Abstract

This Community Service (PkM) aims to provide an understanding of the development of information technology related to digital marketing. This PkM Partnership was carried out by collaborating with the traditional retail store Anggun. Activities were carried out through socialization, training, mentoring, and website dissemination. Digital marketing strategies and multi-channel implementation were disseminated in the form of e-commerce websites and multi-channel applications. In addition to that, the Buku Warung non-cash payment system and the Indonesian Standard Quick Response Code (QRIS) were also introduced. The result of this activity was an increase in sales turnover in the last three months by 69.73%.
Co-Authors Bela Barus Desi Kartina Rif’ah Rif’ah Riza Meidinata Sarlivia Sarlivia Surahman Surahman