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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Mimbar Kampus Da'watuna: Journal of Communication and Islamic Broadcasting Transformasi Manageria: Journal of Islamic Education Management Journal of Vision and Ideas (VISA) Dakwatussifa: Journal of Da'wah and Communication
Suhairi Suhairi
UIN Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

 1 
Pemanfaatan Sumber Daya Manusia Dalam Upaya Peningkatan Omset Penjualan Muhammad Mumtaza Walad; Meliyani Meliyani; Sri Riska Ananda; Ahmad Alfarezzi; Suhairi Suhairi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 3 No 3 (2022): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.588 KB) | DOI: 10.47467/elmal.v3i3.923

Abstract

Business development that occurs in the community is a very important factor, namely in terms of efforts to develop Human Resources (HR), among others, in terms of determining the price of a product that is traded, Promotion of products so that they sell well, maintaining product quality so that consumers do not disappointed, service so that consumers are satisfied and competitors who have an impact on sales results in the future. Keywords : Development, Human Resources, Sales Turnover
Kajian Literatur Kebijakan Produk Global Sella Fauziati Herlina; Nurita Maha; Siti Nurkhalizah Siregar; Suhairi Suhairi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.951 KB) | DOI: 10.47467/elmal.v4i6.3279

Abstract

The implementation of marketing strategy for businesses is now more difficult due to globalization. Because of globalization, businesses must compete with top-tier firms that have substantial financial resources and higher-quality goods. For businesses entering the global market, the task is to create product policies and plans that address global market demands, rivalry, and organizational resources. Product policies must strike a balance between the advantages of product adaptability and the advantages of focusing organizational resources and local market preferences on a select few non-commercial items. Consumer demand throughout the globe forces exporters and importers to establish a global product policy that is adjusted by every norm and culture that is unique to each country as a need that business actors/businesses must meet in order to be able to enter the global market. The goal of this research is to examine the global product policies that business actors must follow or implement while marketing items over the world. Because marketers need to be alert to the dynamics of global markets, this research demonstrates how local products differ from global products. Marketers must exercise caution while handling market expansion strategies and placing global items in other countries in order for the goods and services they market to be on point and earn favorable consumer response. Keywords: Policy, Product, Marketing Strategy, Globalization
Co-Authors , Fitri Rorizki Abduh Malik Ahmad Arrasyid Ade Rizki Meilani Ahmad Alfarezzi Ahmad Kurnia Nasution Aida Lasmi Aini Rahma Anjali Marwiyyah Anni Zuhro Syafrida Hasibua Anni Zuhro Syafrida Hasibuan Ardhia Meianti Arfin Dalimunthe Ariesti Sopia Ary Ahmad Yani Asrina Hasibuan Audina Rizka Zahra Aulia Monica Aydiny Ummy Nurhali Harahap Aydiny Ummy Nurhali  Harahap Chadisa Rizky Ananda Diah Ananda Kharisma Dita Ayu Susmita Dita Kurnia Sari Sembiring Dona Zahra Hasibuan Efni Yulia Santri Harahap Efni Yulia Santri Harahap Ella Sri Wahyu Ningsih Erika Sri Wahyuni Febby Ayu Syahputri Gurning Fitri Hotdiana H. Gita Islya Asmara Habib Bayhaqi Hadi Mubarak Ica Gunawan Iir Tsamrotur Rofa Indah Wahyuni Indry Anggraini Putri Lukman Hakim AlFath Mei Habibah Dalimunthe Meliyani Meliyani Mey Habibah Dalimunthe Muhammad Al Fazri Muhammad Andre Alkahfi Muhammad Mumtaza Walad Muhammad    Latiful Fatih Mulyani Putri Musdiansyah Putra Nabila Ramadhani Nadya Andayani Nita Erdina Nur Mija an Hasibu Nurainun Putri Nurita Maha Putri Ayuni Putri Ayuni Raissa Muthia Syahrani  Hsb Rendi Prayoga Rifandi Syahputra Rifka Fachrina Rifka Fachrina2 Rima Rizki Syahputri Rizki Ananda Ariza Sakina Sakina Sakinah Sakinah Sallimah Ika Putri Malau Sella Fauziati Herlina Siti Nurkhalizah Siregar Soibatul Aslamia Nasution Sonia Ritonga Sonia Ritongs Sri Aderafika Sani Sri Riska Ananda Sri Wahyuni Wahyuni Wahyuni Yuda Pratama Zuhra Nahda