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Journal : Journal of the Indonesian Tropical Animal Agriculture

Consumer's characteristics of yogurt in Manado, North Sulawesi - Indonesia Wantasen, E.; Elly, F. H.; Santa, N. M.
Journal of the Indonesian Tropical Animal Agriculture Vol 42, No 1 (2017): March
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.42.1.23-32

Abstract

The objective of this study was to analyze consumer’s characteristics of yogurt as one of fermented dairy product, consumers satisfaction and factors influencing consumers purchase decision on yogurt in Manado city. The primary data were collected using structured questionnaire from a total sample of 400 consumers in Manado City. Samples were selected using the accidental sampling method with schedule (using alternating date/ day and place, respectively). Collecting data were done from July to September 2015. The result indicated that most consumers were teenagers, female students, and single persons. Consumers of yogurt in Manado City are were categorized quite satisfied with yogurt product. The product availability had to be considered by producer in order to increase consumer satisfaction. Partially, factors that significantly influencing consumer’s purchase decision in Manado were preservative content, product availability, variant flavor, product volume and additional nutritive value.
THE ANALYSIS OF SEMI INTENSIVE NATIVE CHICKEN FARMING IN RURAL COMMUNITIES Wantasen, E.; Elly, F.H.; Santa, N.M.
Journal of the Indonesian Tropical Animal Agriculture Vol 39, No 2 (2014)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.39.2.126-133

Abstract

The study was aimed to determine the income for semi intensive native chicken farming and todetermine the factors influence it. The study was conducted by survey method and direct interview usingquestionnaire to 35 members of farmers group “Poyuyanan” in Poyowa Besar Village, SouthKotamobagu Dstrict North Sulawesi Province. Data were analyzed by using descriptive and quantitativeanalysis using multiple regression analysis of Cobb-Douglass model. The result showed that farmer withan average ownership of 8 hens could obtain income equivalent to 37.9 kg of rice per month. Theregression analysis showed that altogether the dependent variables had effect to income as much 81.2%(R2 = 0.821). Partially variables that could increase farmers’ income were hatching rate, number ofproductive hen, cost of production and number of eggs hatched. Mortality was the only variable thatdecreased farmers’ income. Cost of production in semi intensive native chicken farming which mainlyfor buying feed could increase the production and income for farmers that in turn would support foodavailability of rural communities in Poyowa Besar Villages