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Novitasari
Politeknik Negeri Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Pengabdian Kepada Masyarakat

 1 
PELATIHAN BAHASA INGGRIS UNTUK PEREMPUAN WIRAUSAHA DI KAMPUNG HERITAGE KAJOETANGAN, KOTA MALANG Novitasari Novitasari; Tiara Estu Amanda; Hiqma Nur Agustina; Maya Rizki Fauzia; Nugrahaningtyas Fatma Anyassari; Noverita Wahyuningsih
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.3662

Abstract

City tourism is one of the attractions that can be visited by local and foreign tourists. City tourismhas various types of attractions, one of which is a tourist village. Tourism villages can improve thelocal community's economy and have the competitiveness to become the leading tourism in a city.Kajoetangan Heritage Village, which is located in Malang City, has tourism potential because it hasthe characteristics of a row of houses with Dutch colonial architecture that are still original andwell preserved. In addition, in this tourist village there are also entrepreneurs who are dominatedby women. This business has the potential to boost the economy by selling superior products andservices to tourists. This training aims to improve the English language skills of womenentrepreneurs in offering and selling their products to foreign tourists. As a result, participants areable to demonstrate skills in conducting conversations in English to sell and offer products andservices.
PENGELOLAAN DAN MONITORING DATABASED PELANGGAN DENGAN LITERASI FITUR MS. EXCEL PADA UMKM KRIPIK TEMPE SANAN RIZKY BAROKAH DI KOTA MALANG Sanita Dhakirah; Hilda Cahyani; Isnaini Nur Safitri; Aisyah Vanadia Rubianto; Novitasari
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4512

Abstract

In this modern era, doing business requires a marketing strategy to market a product. One good marketing method is to utilize a customer database. A database is a collection of data or information stored systematically. Meanwhile, the customer database is data that contains customer personal information, such as name, email, telephone number, age, gender, product search history, transaction history and other demographic and psychographic data. This database can be used to build and maintain a business, as well as establishing good relationships with customers. As Micro, Small and Medium Enterprises (MSMEs), the hope is that they can keep up with developments by becoming familiar with data. When you are data literate, it will make it easier for MSMEs to develop their business in this digital era. The customer database will help MSMEs reach more consumers. Utilizing data coupled with knowledge in processing customer databases is one of the keys to successfully managing a business. As an MSME actor, you must also be able to use data optimally. The Sanan tempeh chips center, as one of the areas in Malang City, is the center of a home industry that produces tempeh chips that are still surviving in this global era. The aim of this research is to help MSMEs to manage customer databases, business actors know and of course create the best business strategies
Co-Authors Aisyah Vanadia Rubianto Bambang Suryanto Cita Nuary Ishak Eka Listianing Rahayu Rahayu Hilda Cahyani Hiqma Nur Agustina Isnaini Nur Safitri Maya Rizki Fauzia Maya Rizky Fauzia Nafisya Alfiani Aisyah Noverita Wahyuningsih Nugrahaningtyas Fatma Anyassari Ririn Pratiwi Suharto Sanita Dhakirah Tiara estu amanda Tri Astuti Handayani