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All Journal JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Nugrahaningtyas Fatma Anyassari
Program Studi Bahasa Inggris, Administrasi Niaga, Politeknik Negeri Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Pembuatan Konten Media Sosial Menuju Terwujudnya Desa Wisata Wringinsongo Tumpang Malang Hiqma Nur Agustina; Ririn Pratiwi Suharto; Nugrahaningtyas Fatma Anyassari; Maya Rizky Fauzia; Novitasari
Jurnal Pengabdian Polinema Kepada Masyarakat Vol. 9 No. 1 (2022): Jurnal Pengabdian Polinema Kepada Masyarakat
Publisher : UPT Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jppkm.v9i1.117

Abstract

Salah satu cara untuk memulihkan perekonomian Indonesia, khususnya di sektor pariwisata adalah dengan membangun Desa Wisata. Desa wisata ini merupakan potensi yang perlu dikembangkan dan diberdayakan untuk meningkatkan kesejahteraan masyarakat desa sehingga memiliki daya saing serta menjadi lokomotif kebangkitan perekonomian. Desa Wringinsongo yang terletak di Kecamatan Tumpang, Kabupaten Malang memiliki potensi bidang pertanian, perikanan, industri kreatif dan juga pariwisata. Semua potensi tersebut akan dapat berkembang dan dapat meningkatkan pendapatan masyarakat apabila didukung oleh promosi yang memadai. Kegiatan PPM (Pengabdian kepada Masyarakat) berupa pelatihan pembuatan konten media sosial di Instagram diberikan kepada anggota BUMDes Tirta Jaya Kreasi guna membantu terwujudnya Desa Wisata. Sebagai hasilnya peserta pelatihan mendapatknn pengetahuan dan keterampilan teknik mengambil gambar dan menulis konten yang nmenarik di Instagram.
Successful Indonesian startups’ product blogs: A digital genre analysis and its pedagogical implications Nugrahaningtyas Fatma Anyassari; Novitasari; Tri Astuti Handayani; Cita Nuary Ishak; Nafisya Alfiani Aisyah
JOALL (Journal of Applied Linguistics and Literature) Vol. 8 No. 1: February 2023
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v8i1.24364

Abstract

Blogs can be deemed as an alternative digital media which have been strategically employed for business communication. One of the realizations is product blogs. As startups, which are identically linked to digital media, have been skyrocketing in number, product blogs play an integral role to accommodate their business communication. In writing an article for the product blogs, startups often open an internship vacancy for, among others, polytechnic students majoring English for business communication. However, generic structure of a product blog article is quite different from academic essays. There is a need to equip the students with adequate product blog article writing skills before they embark on internship. This study aims at empirically delving into generic structure of successful Indonesian startups’ product blogs. To achieve the aim, this research employed corpus-based research methodology. There were 33.430 tokens of product blogs from two unicorn startups. The framework for analysis was adapted from Askehave and Nielsen (2005). The findings show that there were three moves in the corpus, namely contextualizing product, detailing product, and soliciting response. Each move consisted of steps which were categorized into reading mode and navigating mode. The findings lead to pedagogical implications—inculcating the moves to polytechnic students majoring English for business communication—as an attempt to link and match between vocational pedagogy and industry requirements.
PELATIHAN BAHASA INGGRIS UNTUK PEREMPUAN WIRAUSAHA DI KAMPUNG HERITAGE KAJOETANGAN, KOTA MALANG Novitasari Novitasari; Tiara Estu Amanda; Hiqma Nur Agustina; Maya Rizki Fauzia; Nugrahaningtyas Fatma Anyassari; Noverita Wahyuningsih
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.3662

Abstract

City tourism is one of the attractions that can be visited by local and foreign tourists. City tourismhas various types of attractions, one of which is a tourist village. Tourism villages can improve thelocal community's economy and have the competitiveness to become the leading tourism in a city.Kajoetangan Heritage Village, which is located in Malang City, has tourism potential because it hasthe characteristics of a row of houses with Dutch colonial architecture that are still original andwell preserved. In addition, in this tourist village there are also entrepreneurs who are dominatedby women. This business has the potential to boost the economy by selling superior products andservices to tourists. This training aims to improve the English language skills of womenentrepreneurs in offering and selling their products to foreign tourists. As a result, participants areable to demonstrate skills in conducting conversations in English to sell and offer products andservices.
Co-Authors Cita Nuary Ishak Hiqma Nur Agustina Maya Rizki Fauzia Maya Rizky Fauzia Nafisya Alfiani Aisyah Noverita Wahyuningsih Novitasari Ririn Pratiwi Suharto Tiara estu amanda Tri Astuti Handayani