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Strategi Komunikasi Dinas Komunikasi dan Informatika Kabupaten Batang dalam Menangkal Hoaks Arifa Rachma Febriyani; Rintulebda Anggung Kaloka
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 8 No 1 (2022): Februari 2022
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v8i1.11853

Abstract

The Batang Regency Government has held an Anti Hoax Declaration in 2017. However, the problem of spreading hoaxes on social media still continues. Even in the midst of a pandemic situation, hoaxes about COVID-19 have also caused public unrest. This study aims to describe the communication strategy of the Communication and Information Office of Batang Regency in warding off hoaxes. This research is a qualitative descriptive study. Data was collected by means of in-depth interviews and document review. The results of the study indicate that the Batang Regency Communication and Information Office seeks to improve digital community literacy by holding group discussion forums, socialization to high schools, anti-hoax digital campaigns on social media, and public service advertisements on regional radio. The communication strategy is not optimal because it is not based on careful planning and analysis. Another obstacle faced is the limited number of human and technological resources.
PENGELOLAAN ZERO MOMENT OF TRUTH (ZMOT) SEBAGAI UPAYA PENCAPAIAN PELAYANAN PRIMA (SERVICE EXCELLENT) INSTANSI PEMERINTAH DAN SWASTA Rintulebda Anggung Kaloka; Agus Naryoso; Arifa Rachma Febriyani
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 5 No 2 (2021): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v5i2.101

Abstract

Pelayanan yang dilakukan oleh institusi pemerintah atau swasta, baik itu pelayanan jasa ataupun aftersales service, merupakan bagian penting dalam membentuk citra institusi. Proses ZMOT dilakukan oleh setiap orang sebelum mereka mendatangi tempat pelayanan. Mereka melakukannya dengan mencari informasi tentang pelayanan melalui website, instagram dan aplikasi android. Penelitian menggunakan metode studi kasus dengan melihat proses pembentukan ZMOT oleh Pemerintah Kota Yogyakarta dan PT. Sharp Electronics Indonesia. Hasil penelitian mengungkapkan bahwa kedua institusi telah melakukan proses pengelolaan ZMOT secara baik, melalui website, instagram dan aplikasi android. Semakin informatif layanan yang ditampilkan maka semakin baik pengelolaan ZMOT. Apabila institusi pemerintah tidak menerapkan pembentukan ZMOT maka bisa saja orang memilih untuk tidak melakukan pelayanan, sehingga acuh terhadap program yang ditetapkan oleh pemerintah.
Correlation Analysis of Interpersonal Communication Competence of Corporate Social Responsibility Facilitators, Stakeholder Trust Level, and Corporate Reputation Retno Wulandari; Agus Naryoso; Arifa Rachma Febriyani; Siti Ahmaniyar
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.18071

Abstract

The problem of communication such as misunderstanding, there is no feedback, and the ineffectiveness of a message often occurs while the company communicates or interacts with stakeholders, moreover runs the CSR program. The communication problems above affected one of the CSR goals. CSR can improve people living in the region around the company like happened in the District of North Semarang because it has the highest poverty rate in Semarang city. Not achieving the CSR objectives will because residents who live around the company have poor judgments against the company and have no trust against the company and so, causes a poor reputation against the company. Moreover, if the company has excessive gas emission and one of them is PT. Indonesia Power Semarang PGU. The research has the purpose of determining if there is a relationship between the effectiveness of interpersonal communication done by the facilitator of CSR and the level of trust beneficiaries with the reputation company of PT. Indonesia Power Semarang PGU. This research is a quantitative research using the theory of communication effectiveness and reasoned action (TRA). Sample this research is Group guidance of PT. Indonesia Power Semarang PGU is the Joint Business Group (KUB) Prima Indosutera in the District of North Semarang. Based on the research results, the effectiveness of interpersonal communication and trust beneficiaries’ level significantly relates to its reputation. The things above showed through the significance value of the hypothesis test performed, more effectively the communication interpersonal has done so. The company’s reputation is better (positive) than such a hypothesis has a significance value of 0.000 (0.000 s of 0.01). 
Digital Campaign to Reduce Covid-19 Pandemic Risk Agus Naryoso; Arifa Rachma Febriyani; Rintulebda Anggung Kaloka
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131046

Abstract

Hoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts.
PENGELOLAAN ZERO MOMENT OF TRUTH (ZMOT) SEBAGAI UPAYA PENCAPAIAN PELAYANAN PRIMA (SERVICE EXCELLENT) INSTANSI PEMERINTAH DAN SWASTA Rintulebda Anggung Kaloka; Agus Naryoso; Arifa Rachma Febriyani
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 5 No 2 (2021): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1219.486 KB) | DOI: 10.55686/ristek.v5i2.101

Abstract

Pelayanan yang dilakukan oleh institusi pemerintah atau swasta, baik itu pelayanan jasa ataupun aftersales service, merupakan bagian penting dalam membentuk citra institusi. Proses ZMOT dilakukan oleh setiap orang sebelum mereka mendatangi tempat pelayanan. Mereka melakukannya dengan mencari informasi tentang pelayanan melalui website, instagram dan aplikasi android. Penelitian menggunakan metode studi kasus dengan melihat proses pembentukan ZMOT oleh Pemerintah Kota Yogyakarta dan PT. Sharp Electronics Indonesia. Hasil penelitian mengungkapkan bahwa kedua institusi telah melakukan proses pengelolaan ZMOT secara baik, melalui website, instagram dan aplikasi android. Semakin informatif layanan yang ditampilkan maka semakin baik pengelolaan ZMOT. Apabila institusi pemerintah tidak menerapkan pembentukan ZMOT maka bisa saja orang memilih untuk tidak melakukan pelayanan, sehingga acuh terhadap program yang ditetapkan oleh pemerintah.
Pelatihan Public Speaking Dalam Mendukung Pembuatan Materi Pembelajaran Digital Di SD Muhammadiyah 08 Semarang Liliek Budiastuti Wiratmo; Nur Laili Mardhiyani; Arifa Rachma Febriyani
Journal of Dedicators Community Vol 6, No 2 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v6i2.3735

Abstract

Berbicara merupakan keterampilan vital bagi seorang guru. Karena mereka tidak banyak menyampaikan materi kepada peserta didik/siswa namun harus mampu menanamkan pemahaman tentang materi yang disampaikan.  Di masa normal sebelum pandemi persoalan berbicara dapat dikatakan lebih mudah diatasi, namun di masa pandemi menjadi tantangan tersendiri. Proses pembelajaran yang semula dilaksanakan secara luring dan memungkinkan guru dan murid dapat bertemu bahkan bersentuhan menjadi tantangan saat harus dilakukan secara daring. Mitra dalam kegiatan pengabdian masyarakat ini adalah guru SD Muhammadiyah 08 Kota Semarang. Metode yang digunakan terbagi dalam empat sesi: paparan materi, pendalaman, praktik dan evaluasi hasil praktik public speaking. Dalam evaluasi praktik terungkap ada hal-hal yang sebelumnya tidak diketahui, sejak persiapan hingga saat berbicara serta persoalan-persoalan teknis. Melalui kegiatan ini peserta merasa memperoleh pengetahuan baru mengenai cara berbicara di depan publik, terutama secara virtual.
Correlation Analysis of Interpersonal Communication Competence of Corporate Social Responsibility Facilitators, Stakeholder Trust Level, and Corporate Reputation Retno Wulandari; Agus Naryoso; Arifa Rachma Febriyani; Siti Ahmaniyar
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.18071

Abstract

The problem of communication such as misunderstanding, there is no feedback, and the ineffectiveness of a message often occurs while the company communicates or interacts with stakeholders, moreover runs the CSR program. The communication problems above affected one of the CSR goals. CSR can improve people living in the region around the company like happened in the District of North Semarang because it has the highest poverty rate in Semarang city. Not achieving the CSR objectives will because residents who live around the company have poor judgments against the company and have no trust against the company and so, causes a poor reputation against the company. Moreover, if the company has excessive gas emission and one of them is PT. Indonesia Power Semarang PGU. The research has the purpose of determining if there is a relationship between the effectiveness of interpersonal communication done by the facilitator of CSR and the level of trust beneficiaries with the reputation company of PT. Indonesia Power Semarang PGU. This research is a quantitative research using the theory of communication effectiveness and reasoned action (TRA). Sample this research is Group guidance of PT. Indonesia Power Semarang PGU is the Joint Business Group (KUB) Prima Indosutera in the District of North Semarang. Based on the research results, the effectiveness of interpersonal communication and trust beneficiaries’ level significantly relates to its reputation. The things above showed through the significance value of the hypothesis test performed, more effectively the communication interpersonal has done so. The company’s reputation is better (positive) than such a hypothesis has a significance value of 0.000 (0.000 s of 0.01).Â