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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Agribisnis
Nova Sillia
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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MEMBANGUN PERILAKU KONSUMSI MELALUI PENGETAHUAN KONSUMEN BERBASIS KOMUNITAS (SUATU KAJIAN LITERATUR) Nova Sillia; James Hellyward; Jafrinur Hellyward; Melinda Noer
Agripita: Jurnal Agribisnis dan Pembangunan Pertanian Vol 1 No 2 (2017): JURNAL AGRIPITA
Publisher : Agribusiness Study Program Universitas Sriwijaya in Collaboration with Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

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Abstract

The purpose of this study was to understand the concept of knowledge and the consumption behavior creation through the consumer knowledge-based community. This paper obtained by read, summarize andsynthesize book and article obtained from international and national journals. The results of this literature review showed that consumer knowledge is a major factor to create the consumption behavior. Various efforts to increase knowledge has been done through a variety of sources and media-based individuals, corporations and governments. It is not effective to create consumption behavior. Consumers will be motivated to behave because their belief to the information sources. Community is a medium for consumers to share their experiences. Therefore, community cancreate consumption behavior effectively.
ANALISIS KOMPARASI KELAYAKAN USAHA TANI JAGUNG POLA KEMITRAAN DAN MANDIRI Nova Sillia; Iis Ismawati; Siska Fitrianti; Sri Nofianti; Hidayat Raflis; Latifa Hanum
JURNAL AGRIBISNIS Vol. 12 No. 2 (2023): Jurnal Agribisnis Volume 12 No 2 Tahun 2023
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v12i2.2832

Abstract

Analisis kelayakan usaha penting dilakukan untuk menentukan kontinuitas suatu usaha. Usaha tani jagung di Nagari Taram yang merupakan sentra produksi jagung pipil di Kabupaten Lima Puluh Kota, dilakukan dengan dua pola yaitu bermitra dan mandiri. Penelitian ini bertujuan untuk menganalisis perbedaan kelayakan usaha tani jagung dengan pola kemitraan dan pola mandiri. Teknik pengumpulan data melalui observasi dan wawancara dengan bantuan kuesioner. Penelitian ini melibatkan 96 petani jagung dengan teknik stratified random sampling. Kelayakan usaha diukur dengan variabel R/C ratio. Studi komparasi kelayakan usaha tani jagung bermitra dan mandiri digunakan uji t. Hasil penelitian menjelaskan usaha tani jagung dengan pola kemitraan lebih layak untuk diusahakan dari pada pola mandiri. Hal ini didasarkan dari hasil R/C ratio usaha tani jagung pola kemitraan (2.41) lebih besar dibanding pola mandiri (1.60). Feasibility study is important to determine the viability of a business. Corn farming in Taram sub-district which is the center of corn production in Lima Puluh Kota district, is carried out using two patterns, namely partnership and independence. This research aims to analyze the differences in the feasibility of corn farming businesses with partnership and independent patterns. Data was collected through observation and interviews with the help of questionnaires. This research involved 115 corn farmers using a stratified random sampling technique. Feasibility study is measured by the R/C ratio variable. Comparative study of the feasibility of partnered and independent corn farming uses the t test. The results of the research explain that corn farming with a partnership pattern is more feasible to operate independently. This is based on the results of the R/C ratio of partnership pattern corn farming (2.41) which is greater than independent (1.60).
Co-Authors Hidayat Raflis Iis Ismawati Jafrinur James Hellyward Latifa Hanum Melinda Noer Siska Fitrianti Sri Nofianti