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Jokowi dan Kekuatan Pencitraan Diri Serta Relasinya Dengan Umat Islam Alifa Nur Fitri; Adeni - Adeni
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 2 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v19i2.3503

Abstract

AbstractThis article aims to discuss the image formation carried out by Jokowi in his political communication. Jokowi is a politician who was elected president for two terms. This paper uses the impression formation and impression management perspectives to analyze Jokowi's self-image construction. Using qualitative methods, this article proves that Jokowi succeeded in building his image as a humble, modest and modest leader figure. On the other hand Jokowi's image is reinforced by the impression of his closeness to Muslims. This he did in the context of himself which is often imaged as anti-Islamic. Keywords: Impression Formation, Impression Managament, Jokowi.  AbstrakArtikel ini bertujuan membahas tentang pembentukan citra diri yang dilakukan oleh Jokowi dalam komunikasi politiknya. Jokowi merupakan seorang politisi yang terpilih menjadi presiden selama dua periode. Makalah ini menggunakan perspektif impression formation dan impression management untuk menganalisis konstruksi citra diri oleh Jokowi. Dengan menggunakan metode kualitatif, artikel ini membuktikan bahwa Jokowi berhasil membangun citra dirinya sebagai figur pemimpin yang rendah hati, sederhana dan tidak berlebihan. Di sisi lain citra Jokowi diperkuat dengan kesan kedekatannya dengan umat Islam. Hal ini ia lakukan dalam konteks dirinya yang sering dicitrakan sebagai anti-Islam. Kata Kunci: Impression Formation, Impression Managament, Jokowi.
Pemetaan untuk Strategi Dakwah di Kota Semarang Menggunakan Pendekatan Data Mining (Mapping for Da'wah Strategy in Semarang City Using Data Mining Approach) Abdul Karim; Adeni Adeni; Fitri Fitri; Alifa Nur Fitri; Mustofa Hilmi; Silvia Riskha Fabriar; Farida Rachmawati
Jurnal Dakwah Risalah Vol 32, No 1 (2021): June 2021
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jdr.v32i1.12549

Abstract

This paper aims to explore the potential of da'wah in the city of Semarang with a data mining approach. The data mining approach is carried out by implementing the fuzzy c-means (FCM) algorithm in order to obtain the optimum number of clusters in the potential clustering of da'wah in the city of Semarang. The data used in this study from the Ministry of Religion of the Republic of Indonesia and the Central Statistics Agency (BPS) of Semarang City. The results of the FCM analysis show that the optimum number of clusters is two clusters, where the sub-district in the second cluster is an area with a high potential for da'wah. This study provides information that in effective da'wah activities, certainty and clarity is needed regarding the targets of da'wah through mapping of da'wah in the form of clustering potential da'wah. This can be a consideration of dakwah strategies for the successful implementation of da'wah studies so that an increase in the target behavior of da'wah can be achieved. The application of FCM to get the optimum cluster of potential da'wah in order to produce da'wah mapping is novelty in the field of Islamic studies, especially the science of da'wah.
Pengaplikasian Elaborated Likelihood Model dalam Strategi Komunikasi Kampanye “Ingat Pesan Ibu” Alifa Nur Fitri; Kurnia Muhajarah
Jurnal Komunikasi Vol 15, No 2 (2021): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v15i2.11471

Abstract

Pandemi akibat persebaran irus Covid 19 ditetapkan sebagai bencana nasional, Pemerintah melalui Satuan Tugas Covid 19 melakukan berbagai upaya mulai dari PSBB(Pembatasan Sosial Berskala Besar) sampai PPKM(Pemberlakuan Pembatasan Kegaitan Masyarakat) level empat. Usaha lain yang dilakukan adalah merubah perilaku masyarakat menuju New Normal melalui 3 M dan sekarang 5M. Beberapa upaya tersebut dilakukan dengan pendekatan himbauan, tidak hanya itu untuk merubah perilaku masyarakat dikalangan remaja Satuan Tugas Covid 19 bersama Padi Reborn membuat kampanye “ Ingat Pesan Ibu”. Tulisan ini akan menganalisis tentang   kampanye “Ingat Pesan Ibu” dengan metode penelitian deskriptif kualitatif. Teori yang digunakan dalam tulisan ini adalah ELM(Elaborated Likelihood Model). Hasil dari tulisan ini menunjukan bahwa pemrosesan informasi yang diharapkan dalam kampanye ini adalah dengan menggunakan jalur peripheral, menggunakan musik yang menarik, ketokohan Padi Reborn dan pesan yang singkat dan selaras sehingga mudah untuk diingat dan diterapkan.
Branding fashion muslim (studi analisis brand wearing klamby) Alifa Nur Fitri; Silvia Riskha Fabriar; Mustofa Hilmi
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7872

Abstract

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry.  Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.
Analisis Isi Novel “Laut Bercerita” dalam Bingkai Ekofeminisme Mafriha Azida; Alifa Nur Fitri
Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2021): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2021.11.2.153-169

Abstract

Ecological criticism is mostly understood as the study of literature with an ecological perspective. The novel "Laut Bercerita" by Leila Salikha Chudori builds a relationship between women and the preservation of nature and the environment. This novel is a literary genre that deconstructs ecofeminism or green literature. The purpose of this study was to increase knowledge about the relationship between literary works and the thought of the ecofeminism movement in the novel "Laut Bercerita". This research method uses qualitative content analysis. The results show that the importance of conserving nature and risking their property, life, and family to achieve prosperity and justice for the community. Human dependence on nature must also be harmonized with the maintenance and preservation of nature. The novel “Laut Bercerita” offers a new perspective on the relationship between humans and nature. The preservation of nature and the environment is shown by the struggle of Kinan and his friends
Groupthink in Political Participation in the 2019 presidential Election Alifa Nur Fitri; M. Nuqlir Bariqlana; Adeni Adeni
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 1 (2021)
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i1.57-70

Abstract

The 2019 Presidential election divided voters into two strongholds, namely the strongholds of Jokowi-Ma'ruf supporters and the stronghold of Prabowo-Sandi supporters. There has been an increase in political participation caused by the high cohesiveness of the group in supporting both candidates. The two sides attack each other even in some cases can damage family relationships and friendships due to differences in choice. The cohesiveness is evident from the swearing used to attack each group, Kampret is a swearing-in aimed at supporters of Prabowo- Sandi, and Cebong is a swearing-in aimed at supporters of Jokowi -Ma'ruf.  The purpose of this paper is to see groupthink in political participants in the 2019 Presidential Election. The methodology used is descriptive qualitative. The results of this study show that groupthink occurred in the 2019 presidential election seen from several symptoms, namely each side shows the illusion of inconsistency, belief in ingrained morality, the existence of stereotypes of opposing groups, collective rationalization, self-censorship, pressure on opponents, mind guards and the illusion of unanimity.
Tingkat pengetahuan literasi media pada mahasantri di Pondok Pesantren Fadhul Fadhlan Semarang Nilnan Ni'mah; Alifa Nur Fitri; Fitri Fitri
Islamic Communication Journal Vol 7, No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2022.7.1.9734

Abstract

The development of technology and information today has placed the internet as a primary need in life. The simple to complex problems can be solved with the help of the internet. This fact has realized by Pondok Pesantren Fadhlul Fadhlan Islamic (PPFF). PPFF is a life skills religious education institution that has many students at various levels. Media literacy at PPFF is important. Increased internet consumption necessitates a need for intelligent and critical media skills. This study focuses on the media literacy knowledge of students (mahasantri). This study aims to see the literacy skills of PPFF students. This type of research is field research. The method used is descriptive quantitative where the researcher intends to measure the media literacy ability of students. Data was collected by spreading questionnaires to respondents. The type of sampling method used simple random sampling. The level of media literacy knowledge is measured using the Likerts Summated Rating Scale (LSRS). Researchers used 9 media literacy instruments from Jenskin. There are play, performance, simulation, multitasking, distributed cognitions, collective intelligence, judgment, networking and negotiations. The results show that students at Pondok Pesantren Fadhul Fadhlan have good media literacy knowledge.***Kemajuan teknologi dan komunikasi saat ini telah menempatkan internet sebagai kebutuhan primer dalam kehidupan. Berbagai persoalan mulai dari yang sederhana sampai yang rumit dapat diselesaikan dengan bantuan internet. Fakta tersebut disadari oleh Pondok Pesantren Fadhlul Fadhlan (PPFF). PPFF merupakan lembaga pendidikan agama life skill yang memiliki santri dengan berbagai jenjang pendidikan. Literasi media di Ponpes Fadhul Fadhlan merupakan kajian yang menarik. Konsumsi internet yang meningkat meniscayakan sebuah kebutuhan skill cerdas dan kritis bermedia. Kajian ini fokus pada pengetahuan literasi media santri mahasiswa (mahasantri). Kajian ini bertujuan untuk melihat kemampuan literasi peserta didik PPFF. Jenis kajian ini adalah kajian lapangan dengan metode kuantitatif deskiptif dimana peneliti bermaksud untuk mengukur kemampuan literasi media mahasantri. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Jenis metode sampling yang digunakan adalah simple random sampling. Pengukuran tingkat pengetahuan literasi media memakai Likkerts Summated Rating Scale (LSRS). Peneliti menggunakan 9 instrument literasi media dari Jenskin yaitu play, performance, simulation, multitasking, distributed cognitions, collective intelegence, judgment, networking dan negotiations. Hasil penelitian mengungkapkan bahwa mahasantri di Pondok Pesantren Fadhul Fadhlan sudah memiliki pengetahuan literasi media yang baik. 
Jokowi dan Kekuatan Pencitraan Diri Serta Relasinya Dengan Umat Islam Alifa Nur Fitri; Adeni - Adeni
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 2 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.932 KB) | DOI: 10.18592/alhadharah.v19i2.3503

Abstract

AbstractThis article aims to discuss the image formation carried out by Jokowi in his political communication. Jokowi is a politician who was elected president for two terms. This paper uses the impression formation and impression management perspectives to analyze Jokowi's self-image construction. Using qualitative methods, this article proves that Jokowi succeeded in building his image as a humble, modest and modest leader figure. On the other hand Jokowi's image is reinforced by the impression of his closeness to Muslims. This he did in the context of himself which is often imaged as anti-Islamic. Keywords: Impression Formation, Impression Managament, Jokowi.  AbstrakArtikel ini bertujuan membahas tentang pembentukan citra diri yang dilakukan oleh Jokowi dalam komunikasi politiknya. Jokowi merupakan seorang politisi yang terpilih menjadi presiden selama dua periode. Makalah ini menggunakan perspektif impression formation dan impression management untuk menganalisis konstruksi citra diri oleh Jokowi. Dengan menggunakan metode kualitatif, artikel ini membuktikan bahwa Jokowi berhasil membangun citra dirinya sebagai figur pemimpin yang rendah hati, sederhana dan tidak berlebihan. Di sisi lain citra Jokowi diperkuat dengan kesan kedekatannya dengan umat Islam. Hal ini ia lakukan dalam konteks dirinya yang sering dicitrakan sebagai anti-Islam. Kata Kunci: Impression Formation, Impression Managament, Jokowi.
PODCAST: ALTERNATIF MEDIA DAKWAH ERA DIGITAL Silvia Riskha Fabriar; Alifa Nur Fitri; Ahmad Fathoni
An-Nida : Jurnal Komunikasi Islam Vol 14, No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v14i1.3212

Abstract

Aktivitas dakwah semakin berkembang sesuai dengan kondisi masyarakat. Berbagai macam metode perlu dirumuskan agar dakwah mampu berjalan dengan maksimal. Podcast merupakan salah satu media pilihan untuk berdakwah di era modern yang sarat akan kecanggihan teknologi ini. Tulisan ini bertujuan untuk melihat media podcast menjadi salah satu pilihan untuk menyampaikan materi dakwah di zaman yang semakin modern. Metode yang digunakan adalah kualitatif deskriptif dengan studi kepustakaan. Hasil kajian ini menunjukkan bahwa podcast mulai diminati dan menjadi pilihan beberapa kalangan termasuk dalam menyampaikan dakwah. Podcast dipilih karena bentuknya yang praktis, efisien, bisa didengarkan kapan pun, bahkan dapat dikolaborasikan dengan berbagai macam platform lain di media online. Podcast menjadi sarana lanjutan berdakwah disamping aktivitas dakwah yang dilakukan secara konvensional.
Strategy of Fadhlul Fadhlan Pesantren in Developing Media Literacy Fitri Fitri; Alifa Nur Fitri; Nilnan Ni’mah
Santri: Journal of Pesantren and Fiqh Sosial Vol 3 No 2 (2022): December 2022
Publisher : The Institute of Research and Service Community IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/santri.v3i2.521

Abstract

The use of internet media in the era of technological and communication advancement is a concern not only in the campus academic community, but in Pesantren, religious-based institutions are also significant. Fadhul Fadhlan is a life skill boarding school (pesantren) that has santri with various levels of education, especially santri as media users who are independently allowed to access online media for educational activities and means of communication. The pandemic demands that the life patterns of santri change, social interaction is limited and cannot be separated from the use of media. Increasingly sophisticated technology supports change and should make it easier for santri to access information, especially in the field of education. Media literacy at Fadhul Fadhlan Pesantren is an interesting study, considering the increasing condition of internet consumption among santri needs to be balanced with smart media skills, so that santri can think more critically in dealing with the flood of information in the media, especially online media.This study focuses on Fadhlul Fadhlan Pesantren strategies to develop media literacy for santri. The results of this study also found that strategies to develop media literacy in Pesantren include optimizing social media, forming media center and training programs to improve literacy skills.