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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi ProBisnis : Jurnal Manajemen
Ratih Amelia
Politeknik Unggul LP3M
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Physics Social Sciences Other

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Journal : Jurnal Ekonomi

 1 
THE EFFECT OF WORK ETHIC AND JOB RESPONSIBILITY ON ACHIEVEMENT MOTIVATION WITH THE MODERATING VARIABLE OF THE WORK ENVIRONMENT AT PT YANMAR JAYA ELECTRIC Amin Hou; Ester Hervina Sihombing; Prianda Pebri; Ratih Amelia; Ahmad Fadli
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Achievement motivation of employees at PT Yanmar Jaya Electrik can appear when their work ethic and if they have good responsibilities towards their work. However, the high and low achievement motivation can also be influenced by a good work environment. The results of this study used a sample of 100 permanent employees who had worked for 5 years and the results showed (1) the significant level of work ethic variable of 0.025 was smaller at = 0.05. So from the test results it is stated that partially the work ethic variable (X1) has a significant effect on employee achievement motivation (Y) at PT Yanmar Jaya Electric, (2) Position Responsibilities Variable with a significant level of 0.029 is smaller at = 0.05 then Partially, the Job Responsibility variable (X2) has a significant effect on employee achievement motivation (Y) at PT Yanmar Jaya Electric (3) Moderate 1 Variable (X1*Z) with a significant level of 0.016 is smaller at = 0.05. It means that the moderating variable of the work environment can moderate the relationship between work ethic and achievement motivation. (4) Moderate variable 2 (X2*Z) has a significant level of 0.423 which is greater at = 0.05. So it means that the moderating variable of the work environment is not able to moderate job responsibilities on achievement motivation
THE INFLUENCE OF MARKETING AND AFFILIATE MARKETING COMMUNICATIONS ON INCREASING SALES VOLUME ( Study The Case of Online Merchants on the Shopee Marketplace in Medan City) Ester Hervina Sihombing; Martin Martin; Nasib Nasib; Debora Tambunan; Ratih Amelia
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Study This aim is To know the influence of communication marketing and affiliate marketing on sales volume to online merchants in the shop marketplace city of Medan. Type study This is a study quantitative, the population in the study is whole Online traders at the Shopee Marketplace in Medan City, totaling 325 people. The sampling technique used in this study This is there simple random sampling with several samples of as many as 76 people. Data analysis techniques in research This uses Structural Equation Modeling ( SEM ) based on Variance version 4. Results from the study This is Influence Communication marketing to sales volume online traders at the Shopee marketplace in Medan city have a coefficient track of 0.252 with mark probability of 0.043 <0.05. Effect of affiliate marketing on sales volume online traders at the Shopee marketplace in Medan City have a coefficient track of 0.868. with a mark probability of 0.000 <0.05. communication marketing and affiliate marketing influence on sales volume to online traders in the marketplace shop the city of Medan has a coefficient track of 0.749 and a coefficient track of 0.307
Co-Authors Ahmad Fadli Chaniago, Sabaruddin Emma Novirsar Ester Hervina Sihombing Hamjah Arahman Hou, Amin Indra Budiman Manda Dwipayani Bhastary, Manda Dwipayani Martin Martin Nasib Nasib, Nasib Nirmalasari Nirmalasari Nitema Gulo Novirsari, Emma Prianda Pebri Ratna Sari Reflianta Br Sinaga Rivai, Ahmad Tambunan, Debora Widy Hastuty HS