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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi ProBisnis : Jurnal Manajemen
Ratih Amelia
Politeknik Unggul LP3M
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Physics Social Sciences Other

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Journal : ProBisnis : Jurnal Manajemen

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The Effect of Online Customer Reviews and Affiliate Marketing on Impulsive Buying of Products in the Shopee Marketplace Ratih Amelia; Amin Hou; Indra Budiman; Debora Tambunan; Emma Novirsar
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.230

Abstract

This study aims to determine the influence online customer reviews and affiliate marketing against impulsive buying on products in the Shopee marketplace. This type of research is qualitative research, population and sample of this study amounted to 135 people have made purchases of products on Shopee. Data analysis techniques of this study using multiple regression analysis and hypothesis testing. The results of this study show that Online customer reviews have a positive and significant effect on Impulsive Buying on products in the Shopee Marketplace. At 0.799 this means that 79.9% of the variance in the value of impulsive buying on products in Shopee Marketplace is determined or explained by independent variables, namely online customer review and affiliate marketing, while the remaining 20.1% is influenced by other variables that are not studied in this study product promo, product quality and others.
The Effectiveness and Efficiency of the Quick Response Indonesian Standard (Qris) Non-Cash Payment System in Influencing Sales at Coffeeshops in Medan City Ratih Amelia; Hamjah Arahman; Reflianta Br Sinaga; Ahmad Rivai; Emma Novirsari
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.426

Abstract

This study aims to determine the Effectiveness and Efficiency of the Quick Response Indonesian Standard (Qris) Non-Cash Payment System in Affecting Sales at Coffeeshop in Medan City. This research is a quantitative approach. The population and sample in this study were coffeshops in Medan City that used a non-cash payment system of 127 outlets spread across Medan City. The data analysis technique of this study uses statistical analysis, namely the partial least square-structural equestion model (PLS SEM) which aims to conduct path analysis with latent variables. Variant-based structural equation analysis (SEM) which can simultaneously test the measurement model as well as test the structural model. The results showed that directly the effectiveness of QRIS on coffeeshop sales in Medan city had a significant effect. This result can be seen that the significant value of 0.004 is smaller than 0.05 and the tcount value is greater than the ttable (2.479> 1.979). Directly QRIS efficiency on coffeeshop sales in Medan city has a significant effect. This result can be seen that the significant value of 0.000 is smaller than 0.05 and the tcount value is greater than the ttable (4,452> 1,979). Simultaneously, the effectiveness and efficiency of non-cash payments through QRIS on coffeeshop sales in Medan city have a significant effect.
Co-Authors Ahmad Fadli Chaniago, Sabaruddin Emma Novirsar Ester Hervina Sihombing Hamjah Arahman Hou, Amin Indra Budiman Manda Dwipayani Bhastary, Manda Dwipayani Martin Martin Nasib Nasib, Nasib Nirmalasari Nirmalasari Nitema Gulo Novirsari, Emma Prianda Pebri Ratna Sari Reflianta Br Sinaga Rivai, Ahmad Tambunan, Debora Widy Hastuty HS