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All Journal JURNAL PEMASARAN KOMPETITIF INTERACTION: Jurnal Pendidikan Bahasa Jurnal Ilmiah Manajemen dan Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Cidea Journal
Natal Indra
Universitas Bina sarana Informatika
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Kemajuan Pemasaran Produk Dalam Memanfaatkan Media Sosial Di Era Digital Ade Onny Siagian; Rini Martiwi; Natal Indra
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4497

Abstract

Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan tujuan untuk mengetahui media sosial apa yang selalu digunakan dan manfaatnya terhadap pemasaran produk yang terdapat di media sosial. Teknik pengumpulan data melalui kuesioner. Populasi adalah siswa kelas XI dan XII SMK Negeri 22 Jakarta jurusan pemasaran. Hasil temuan menunjukkan Media sosial paling banyak digunakan untuk pemasaran produk adalah Instagram 78%, Youtube 58%, Facebook 31%, Whatsapp 20%, Line 18%, Path 7% dan Twitter 2%. Media sosial telah sangat membantu siswa bahkan juga masyarakat dan para pengusaha dalam mempromosikan produk. Dengan hal ini terbukti banyaknya pengguna media sosial memberikan manfaat yang baik dalam hal pemasaran produk. Semakin majunya perkembangan teknologi bahkan dengan adanya media sosial membuat masyarakat khususnya pengusaha dapat menjangkau calon pembeli dengan mudah
ANALISIS YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK LENOVO DI MASA PANDEMI Ade Onny Siagian; Natal Indra
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 2 No 1 (2023): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v2i1.882

Abstract

Meningkatnya permintaan terhadap produk laptop dimulai sejak diberlakukannya aturan Work From Home (WFH) selama pandemi. Merek merupakan salah satu atribut penting yang berperan dalam pengambilan keputusan pembelian suatu produk. Dengan demikian penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek terhadap keputusan pembelian produk laptop Lenovo. Sebanyak 100 responden yang merupakan pembeli atau pengguna produk laptop Lenovo di wilayah provinsi DKI Jakarta berperan sebagai sampel dalam penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dan diolah dengan menggunakan smartPLS. Adapun hasil penelitian menunjukan uji t kesadaran merek (X1) thitung = 1.788 > ttabel = 1.661, asosiasi merek (X2) thitung = 1.457 < ttabel = 1.661, persepsi kualitas (X3) thitung = 0.379 < ttabel = 1.661, loyalitas merek (X4) thitung = 1.441 < ttabel = 1.661, dan Fhitung = 26 > Ftabel = 2.0049. Kesimpulannya adalah kesadaran merek (X1), asosiasi merek (X2), perespsi kualitas (X3), dan loyalitas merek (X4) secara bersama-sama berpengaruh terhadap keputusan pembelian produk laptop Lenovo.
Pengaruh Pelatihan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT Metropolitan Kentjana Tbk Mutia Dwi Lestari; Elmira Siska; Natal Indra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): juli : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.592

Abstract

This study aims to determine how much influence work training and work discipline have on employee performance at PT Metropolitan Kentjana Tbk (Pondok Indah Golf Apartment Unit). The research method used is a quantitative method approach with data collection techniques using purposive sampling with a total sample of 50 respondents. Primary data was collected using a questionnaire in Likert scale units. Data processing uses SPSS 25 software for instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results showed that partially, job training has a positive and significant relationship to employee performance. Work discipline also has a positive and significant relationship to employee performance. Then, through training tests simultaneously, both variables, both work and work discipline have a positive and significant relationship to employee performance.
Calculation of Value Added Tax as A Tax Obligation for Taxable Entrepreneurs Maria Lapriska Dian Ela Revita; Dian Berliansyah Putra; Heri Aryadi; Natal Indra
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i1.4171

Abstract

The economic activities that we carry out on a daily basis, consciously or unconsciously, actually come into direct contact with taxes, namely VAT (Value Added Tax). VAT is a levy imposed on a sale and purchase transaction of Taxable Goods/Services conducted by a Taxable Entrepreneur (PKP). PKP can be subject to sanctions in the form of administration such as fines and/or interest to criminal sanctions if they are late in making tax invoices and reporting periodic tax returns. Calculation of VAT Value, which includes Input VAT and Output VAT is carried out, to determine Underpaid VAT or Overpaid VAT on the Periodic Tax Return Report. The purpose of the research is to find out how the mechanism for collecting and calculating VAT obligations for PKP, and calculating the value of PKP Input and Output VAT. At this writing the writer uses descriptive qualitative methods and literature studies. Output tax is the same as sales transactions, input taxes are the same as purchase transactions. Input Tax in a Tax Period is credited with Output Tax in the same Tax Period, in accordance with statutory provisions. Credited Input Tax must use a Tax Invoice. Tax Invoice is proof of tax collection made by a Taxable Entrepreneur who delivers Taxable Goods or delivers Taxable Services. If the output tax is greater (>) than the input tax, then the PKP pays VAT to the state treasury. The output tax is less (<) than the tax, so the excess VAT is compensated for the next tax period. Credited Input Tax must use a Tax Invoice. Tax Invoice is proof of tax collection made by a Taxable Entrepreneur who delivers Taxable Goods or delivers Taxable Services. If the output tax is greater (>) than the input tax, then the PKP pays VAT to the state treasury. The output tax is less (<) than the tax, so the excess VAT is compensated for the next tax period.
Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT Angkasa Pura Support Haana Asyifa; Elmira Siska; Natal Indra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): juli : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.609

Abstract

This study aims to determine how much influence work motivation and work environment have on employee performance at PT Angkasa Pura Support at the head office. The research method used is a quantitative method approach with data collection techniques using probability sampling with a population of 178 employees and samples taken using the slovin formula, namely as many as 65 respondents. Data collection using a questionnaire in Likert scale units. Data processing uses SPSS 16 software for instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results showed that partially, work motivation or work environment has a positive and significant relationship to employee performance. Likewise, simultaneous testing of both motivational and work environment variables has a positive and significant relationship to the performance of employees of PT Angkasa Pura Support.
Pengaruh Manajemen Modal Kerja dan Struktur Modal terhadap Profitabilitas Perusahaan yang Terdaftar di BEI Juniar Anggari Ninditia; Elmira Siska; Natal Indra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): juli : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.615

Abstract

Working capital is the amount of current assets used to carry out the company's daily operations, while capital structure refers to the proportion of capital obtained from various sources, such as debt and own capital. Profitability is a measure of financial performance that shows how effectively a company generates profits from its operations. This study aims to analyze the effect of working capital (WCT) and capital structure (DER) on the level of profitability (ROA) of companies. This research method uses a quantitative approach. The data source is in the form of finances for manufacturing companies in the food and beverage sub-sector on the IDX for the 2019-2022 period. The sampling technique was porposive sampling so that 31 companies were netted. Data analysis techniques include descriptive statistical tests, classic assumption tests, multiple linear regression tests, t tests, and f tests. The results of the study show that partially WCT has a positive and significant effect on ROA. partially DER has a positive and significant effect on ROA. Simultaneously, both WCT and DER have a positive and significant effect on ROA. The practical implication of this research is that company management can use the findings of this research to optimize the management of their working capital and capital structure, so as to increase the company's profitability.
Pengaruh EVA Dan MVA Terhadap Return Saham Perusahaan Food & Beverage di BEI Aisyah Riszka Utami; Elmira Siska; Natal Indra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): juli : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.619

Abstract

This study aims to determine the effect of Economic Value Added (EVA) and Market Value Added (MVA) on stock returns in Food and Beverage companies listed on the Indonesia Stock Exchange. The method used for data collection is a documentation technique by obtaining company financial report data, which can be accessed via www.idx.co.id. The research method used is a statistical quantitative method with data collection techniques using purposive sampling with a total sample of 26 companies. Data processing uses the SPSS 22 program which includes classic assumption tests, descriptive statistics, partial tests and simultaneous tests. The results of the t test show that EVA has a positive but not significant effect on stock returns. MVA has a positive but not significant effect on stock returns. The F test shows that EVA and MVA have a positive and significant effect on stock returns.
Pengaruh Perputaran Modal Kerja dan Likuiditas terhadap Profitabilitas Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Dinda Hafids Ramadana; Elmira Siska; Natal Indra
Jurnal Manajemen Riset Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i3.1293

Abstract

This study aims to analyze the effect of working capital turnover (WCT) and liquidity (CR) on profitability (ROA) in food and beverage companies listed on the Indonesia Stock Exchange in 2019 – 2022. Samples were taken using purposive sampling technique for 31 food and beverage companies. Data is processed using secondary data, then analyzed using descriptive statistics, classical assumption tests and hyphotesis test, The results of the study partially show that working capital turnover (WCT) has a positive but not significant effect on profitability (ROA), while liquidity (CR) has a positive and significant effect on profitability (ROA). Simultaneously, both working capital turnover (WCT) and liquidity (CR) have a significant positive effect on profitability (ROA).
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pasien Klinik Kasih Bunda Medika Leuwinanggung Annisa Widia Sari; Elmira Siska; Natal Indra
Jurnal Manajemen Riset Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i3.1297

Abstract

This study aims to analyze the effect of service quality and facilities on patient satisfaction at Kasih Bunda Medika Clinic. The research approach used in this study is quantitative statistics by collecting primary data through questionnaires. The sample of this study were 50 patients who were treated at the Kasih Bunda Medika Clinic using an accidental sampling technique. Data analysis used descriptive statistical techniques. SPSS Statistics 25 software was used to test data statistics, multiple regression analysis, and hypothesis testing. The results showed that partially, service quality had a positive and not statistically significant effect on patient satisfaction, while service facilities showed a positive and statistically significant effect on patient satisfaction. patient. Simultaneously, it shows that the quality of services and facilities has a positive and significant effect on patient satisfaction.
Analisis Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Avoskin Ovita Meliana Rafa; Elmira Siska; Natal Indra
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.178

Abstract

This study aims to analyze the influence of price and product quality on consumer purchasing decisions for Avoskin products. The research method employed was a quantitative approach with primary data collected through questionnaires. The research sample consisted of 100 consumers of Avoskin products selected using the accidental sampling method. Data analysis was performed using descriptive statistical techniques, data instrument testing,, multiple regression analysis, and hypothesis testing using IBM SPSS Statistics 25 software. The results showed that partially, price did not affect consumer purchasing decisions on Avoskin products, while product quality did affect consumer purchasing decisions on Avoskin products. Simultaneously, both price and product quality have a significant influence on consumer purchasing decisions on Avoskin products.
Co-Authors Ade Onny Siagian Aisyah Riszka Utami Alimatuts Satdiah Andreas Yoesbil Alison Potoru Annisa Widia Sari Dian Berliansyah Putra Dinda Hafids Ramadana Elmira Siska Farras Ghina Darmawan Haana Asyifa Heri Aryadi Jihan Citradewi Juniar Anggari Ninditia Maria Lapriska Dian Ela Revita Miftahul Juan Isma Muchamad Iqbaal Dwi Fajarianto Mutia Dwi Lestari Nanda Amelia Agustina Nur Halisa Nasution Ovita Meliana Rafa Ragil Sena Wijaya Rini Martiwi