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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Jurnal Ilmiah Bisnis dan Ekonomi Asia JABE (Journal of Applied Business and Economic) MABIS: Manajemen dan Bisnis MBA: Journal of Management and Business Aplication Nusantara Science and Technology Proceedings JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat (JPM) Wiga : Jurnal Penelitian Ilmu Ekonomi Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat
Yuniorita Indah Handayani
Sekolah Tinggi Ilmu Ekonomi Mandala
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
Pengaruh Marketing Mix Terhadap Keputusan Menabung Dengan Reputasi Sebagai Variabel Intervening Pada Bank BNI KCP. Univ. Jember Alfiatin Alfiatin; Yuniorita Indah Handayani; Muhaimin Dimyati
RELASI : JURNAL EKONOMI Vol 17 No 2 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i2.490

Abstract

This study aims to examine whether there is a product, price, place and promotion influence on saving decisions through reputation as an intervening variable. The population in this study are bank customers who have joined more than one month to more than two years BNI kcp Bank. Univ. Jember The sampling technique in this study uses the accidental sampling approach. The number of samples is 100 respondents. The analysis method used is the path analysis method using SPSS 22 software. The results of this study show that the marketing mix has an effect on reputation, and reputation has an effect on saving decisions. Products, prices and promotions affect the decision to save while the place / location has no effect on the decision to save. From the results of the path analysis, reputation is only able to be an intervening variable on the place / location variable on saving decisions. Keywords: Product, Price, Place, Promotion, Reputation, Savings Decision
PENGARUH KUALITAS LAYANAN BERBASIS TEHNOLOGI INFORMASI (TI) TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN BONDOWOSO Fathorrasi Fathorrasi; Suwignyo Widagdo; Yuniorita Indah Handayani
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.524

Abstract

Entities both business and public, will improve the quality of service with dimensions that are well applied so that it becomes the key to success in the business and public sector. Good quality service will provide customer satisfaction. Customer satisfaction is the key to business success. Related research to discuss and analyze the effect of services quality based on Information Technology to customer satisfaction of the Regional Water Supply Company of Bondowoso Regency. The data used in this study are primary data obtained through questionnaires. The population of this study is active customers in the service area of ​​the Regional Water Supply Company of Bondowoso Regency with a total sample of 100 people and accidental sampling. For data analysis, the authors used multiple linear regression analysis. Based on the results of the analysis, it can be stated that simultaneously Information Technology (IT) based service quality variables consisting of Reliability, Tangible, Assurance, Empaty and Responsiveness affect customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Partially, the variable quality of service based on Information Technology (IT) consisting of Reliability, Tangible, Assurance, and Responsiveness affects customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Where as the variable quality of service based on Information Technology (IT) measured by Empathy partially did not affect customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Variables in service quality based on Information Technology (IT) as measured by reliability are the dominant variables in influencing the level of customer satisfaction in the Regional Water Supply Company (PDAM) of Bondowoso Regency. Keywords: Service Quality, Reliability, Tangible, Assurance, Empaty Responsiveness, and Customer Satisfaction
Co-Authors Alfiatin Alfiatin Ariefa Quinta Hanum Della Nuril M Diana Dwi Astuti Emy Kholifah R Fathorrasi Fathorrasi Hari Sukarno Holifah Holifah Ikhwanul Hakim Indah Susanti Loren Dina Dasilfa M. Hasyim Maulina Agustin Muhaimin Dimyati Muhammad Angga Yusuf Muhammad Firdaus Muhammad Firdaus Nurshadrina Kartika Nurshadrina Kartika Sari Suharto Suharto Supardi Supardi Suwignnyo Widagdo Suwignyo Widagdo, Suwignyo Theresia Ella Sari Tomy Ernawati Wiwik Fitria Ningsih Wiwin Kusbiyantari Yessy Anggraeni Yunita Ikasari Ratna Putri