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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Pendidikan Teknologi dan Kejuruan Hasanuddin Economics and Business Review Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal of Business on Hospitality and Tourism Bogor Hospitality Journal
Adrian, Arif
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Journal : Hasanuddin Economics and Business Review

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THE IMPLEMENTATION OF DUAL PATHWAY CREATIVITY MODEL IN TOURISM SECTOR IN WEST SUMATRA Mega Asri Zona; Arif Adrian
Hasanuddin Economics and Business Review Vol 3, No 2 (2019): Volume 3 No 2 October 2019
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1993

Abstract

This research examined the implementation of the Dual Pathway Creativity Model (DPCM) as a function of cognitive flexibility and cognitive persistence in employees working at companies engaged in the tourism sector in West Sumatra. Dual Pathway Creativity Model (DPCM) suggests a more comprehensive theory about employee creativity. DPCM argues that a flexible and pleasant environment can encourage flexibility and creativity. However, problems and a less flexible environment might also encourage creativity, but through a different process compared to a flexible environment. This research used a purposive sampling technique with 96 respondents, consisting of employees working in the tourism sector. The results showed that cognitive flexibility had a positive effect on employee creativity in the tourism sector in West Sumatra, while cognitive persistence had a negative effect on employee creativity in the tourism sector in West Sumatra.
Co-Authors Adek Kurnia Fiza Alfi Husni Fansurya Clara Safitri Fauzi Seprilianda Ferdian, Feri Hadi Ibnu Saputra Hijriyantomi Suyuthie Lasmini, Rizki Sri Nanda Wulandari Nidia Wulansari Nindi Forendes Novia Juita Putik Kenanga Rani Aprilya Putri Rian Surendra Sofia Ayunda Surenda, Rian Trisna Putra Trisna Putra Ulfa Ulfa Windi Marta Syafutra Yolandafitri Zulvia Youmil Abrian Yovi Dani Septian