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Mengukur Brand Awarness Laptop Merek Zyrex Berdasarkan Persepsi Pengguna Laptop Di Yogyakarta Dwi Wahyu Pril Ranto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 1, No 1 (2010): Februari 2010
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v1i1.2413

The brand awareness is a basic dimension in brand equity. One brand does not have any equity unless the consumers are awareness of the existence of the brand itself. The brand awareness of one product in the costumers’ mind is really important to notice and organize. Because of the importance of organizing brand awareness of one product, the objective of this research is to measure the brand awareness of the consumers’ of note book towards note book in Zyrex brand. The population in this research is the users of note book in Yogyakarta. The numbers of sample in this research are 100 people. The research uses convenience sampling that is the sampling method based on the easy and accessible selection of population members in getting information. Meanwhile, the sample in this research is those who use note book. The measurement of brand awareness is started by the questionnaire data tabulation; continued by the questionnaire data classification about top of mind, brand recall, brand recognition, and unaware of brand then continued by the percentage accounting. Based on the test done and the numbers of users, most of respondents use notebook of Acer brand. Whereas based on the level of awareness, for top of mind, many respondents remember the Acer brand firstly. Based on the brand recall, many respondents remember Compaq as the second brand of notebook they are able to remember. In addition, for the brand recognition, it shows that there are some respondents need to remind about the notebook brand of Zyrex

PENGARUH KETERAMPILAN MENGAJAR MENTOR DAN LINGKUNGAN KELUARGA TERHADAP MINAT BELAJAR KEWIRAUSAHAAN Dyah Pikanthi Diwanti; Dwi Wahyu Pril Ranto
Prima Ekonomika Vol 13 No 1 (2022): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v13i1.125

This study aims to determine the effect of mentor teaching skills and family environment on interest in learning entrepreneurship. The population in this study were students of the Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta, while the sample was students who had taken entrepreneurship courses. The sampling technique used is purposive sampling. Base on 100 questionnaires distributed, there were 80 respondents who returned the questionnaire and were declared eligible for processing. Data analysis in this study used multiple linear regression analysis. The results showed that students' learning interest in entrepreneurship was influenced by the teaching skills of the mentor and the family environment.

PENGARUH MOTIVASI BERWIRAUSAHA DAN LINGKUNGAN TERHADAP MINAT MAHASISWA BERWIRAUSAHA Dwi Wahyu Pril Ranto; Sarjita Sarjita; Khofifah Indra Parawansa
Prima Ekonomika Vol 12 No 1 (2021): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v12i1.111

This study aims to examine the effect of entrepreneurial motivation and the environment on students' interest in entrepreneurship. The population in this study were students of AMA YPK Yogyakarta. The sampling technique used was Convenience sampling. Which means that the researcher sees the reality and the respondent gets it. The results of this study indicate that the variables of entrepreneurial motivation and the environment have a significant effect on interest in entrepreneurship. The limitation of this study is the limited number of respondents so that the results of the study do not provide an overview of respondents who are truly interested in entrepreneurship. Keywords: Entrepreneurial motivation, environment, entrepreneurial intentions

PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN DI YOGYAKARTA Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 4 No 2 (2017): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

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The purpose of this study is to examine the effect of store image on customer satisfaction and customer loyalty. This research was conducted at Java Market store located in Kasihan Bantul, Yogyakarta. The sample in this research is the customer who has come to Java Market store with the frequency of arrival at least twice. This study used purposive sampling, the sample is taken based on the selection of members of the population on the basis of certain considerations. Based on hypothesis test results can be concluded that the image store has a positive influence on customer satisfaction, customer satisfaction has a positive effect on customer loyalty and store image have a positive effect on customer loyalty.Keywords: store image, customer satisfaction, customer loyalty

MENCIPTAKAN ISLAMIC BRANDING SEBAGAI STRATEGI MENARIK MINAT BELI KONSUMEN Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 1 No 2 (2013): Jurnal Bisnis, Manajemen, dan Akuntansi - Februari
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

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Tulisan ini menyajikan beberapa pokok bahasan mengenai Islamic Branding yang saat ini mulai banyak diminati oleh konsumen. Islamic Branding merupakan merek-merek yang mempunyai keeratan dengan simbol-simbol Islami. Pembahasan dalam tulisan ini dimulai dari definisi merek, pentingnya membangun merek, fenomena Islamic Branding, strategi membangun Islamic Branding, minat beli konsumen, tantangan dan peluang pemasaran produk dan jasa dengan menggunakan merek-merek Islami.Kata kunci: Islamic Branding, Merek, Minat Beli konsumen

PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UMKM BIDANG KULINER DI YOGYAKARTA Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 3 No 2 (2016): Jurnal Bisnis, Manajemen, dan Akuntansi - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

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The purpose of this study is to examine partial affect and simultaneous variablesentrepreneurial orientation consisting of the dimensions innovativeness, risk taking andproactiveness towards performance micro small and medium enterprises (SMEs) in the culinary.The population in this study is SMEs in the culinary is located in Bantul, precisely SMEsthat are around the campus in UMY, ALMA ALTA, STIKES Ayani and BSI. Reasons sampling atthis location because there are many SMEs in the location form stall engaged in the culinary andculinary activities in this are growing rapidly. The purposive sampling is used in this research withsample criteria that SMEs in the culinary has one year running the business.Based on hypothesis testing using multiple regression showed that the variablessimultaneously and parsial variable entrepreneurial orientation consisting of the dimensionsinnovativeness, risk taking and proactiveness significantly affect the performance of SMEs.Keywords : entrepreneurial orientation, innovativeness, risk taking, proactiveness, businessperformance

IMPLEMENTASI SPIRITUALITAS DALAM KEGIATAN KEWIRAUSAHAAN Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 7 No 2 (2020): Jurnal Bisnis, Manajemen, dan Akuntansi - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Spiritualitas menjadi topik penting dalam studi manajemen dan ekonomi, khususnya dalam kewirausahaan. Spiritualitas menjadi kekuatan yang menjiwai dan prinsip vital yang memotivasi wirausahawan untuk menjalankan bisnis yang tidak hanya untuk menghasilkan keuntungan tetapi, memungkinkan mereka untuk lebih melayani masyarakat. Spiritualitas sejalan dengan prinsip inti pengusaha, yaitu melakukan bisnis untuk memenuhi kebutuhan pelanggan. Selain memenuhi kebutuhan pelanggan, kesehatan dan keselamatan pelanggan juga menjadi perhatian kita.

FAKTOR FAKTOR YANG MEMPENGARUHI MAHASISWA DALAM PEMILIHAN KARIR BERUSAHA (STUDI PADA MAHASISWA PERGURUAN TINGGI SWASTA DI YOGYAKARTA) Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 2 No 1 (2014): Jurnal Bisnis, Manajemen, dan Akuntansi - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

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Tujuan penelitian ini adalah mengetahui alasan mahasiswa memilih karir berwirausaha, terdapat tidaknya kebebasan mahasiswa memilih untuk berwirausaha, dan aspirasi masa depan yang dimiliki oleh mahasiswa yang memilih karir berwirausaha. Dalam penelitian ini populasinya adalah seluruh mahasiswa Perguruan Tinggi Swasta di Yogyakarta, sedangkan sampel yang diambil dalam penelitian ini adalah mahasiswa yang telah berwirausaha. Teknik sampling yang digunakan adalah convenience sampling. Selain itu juga digunakan purposive sampling yaitu peneliti memilih anggota-anggota sampel yang memenuhi kriteria tertentu yaitu mahasiswa yang berwirausaha. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan melakukan wawancara secara mendalam (indepth interview) kepada para mahasiswa yang berwirausaha. Penelitian ini dianalisis dengan metode analisis deskriptif. Berdasarkan hasil wawancara dengan para mahasiswa yang memilih berwirausaha, mereka memiliki alasan-alasan/ motivasi berwirausaha meliputi ingin berprestasi, mencari pengalaman, menyuarakan idealisme, dan belajar tidak tergantung pada orang lain. Dalam menentukan pilihan terhadap karir, mahasiswa yang memilih berwirausaha mempunyai kebebasan dan tidak ada unsur keterpaksaan. Aspirasi karir mahasiswa yang berwirausaha untuk pengembangan kepribadian adalah meningkatkan kemampuan, mampu mengelola usaha lebih baik, dan mengembangkan usaha menjadi lebih besar. Adapun aspirasi untuk pengembangan usaha adalah menjadikan usaha yang dijalankan saat ini menjadi lebih besar dan berkembang, dapat memperoleh pengembangan modal dan usaha yang jalankan dapat lebih besar sehingga dapat menampung banyak tenaga kerja. Kata kunci : motivasi wirausaha, aspirasi karir mahasiswa, pengembangan usaha.

MEMBANGUN PERILAKU ENTREPRENEUR PADA MAHASISWA MELALUI ENTREPRENEURSHIP EDUCATION Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 3 No 1 (2016): Jurnal Bisnis, Manajemen, dan Akuntansi - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.482 KB)

Entrepreneurship education has an important role in changing the mindset of students. Entrepreneurship education is given to students because it can change the mindset of students, during which only interest as a job seeker to students who are ready to create jobs. Given this entrepreneurship education, besides being able to change the mindset of students, is also expected to change student behavior. The behaviors are the achievement motivation, unyielding, the courage to take risks, creative and innovative. To realize the student mindset change is necessary as well as the role of universities in the implementation of entrepreneurship education. In addition, the role of college graduates in motivating young graduate being an entrepreneur is very important in growing the number of entrepreneurs. With rising entrepreneurs from among the scholars will reduce the growing number of unemployed and even increase the number of jobs. Keywords : Enterpreneurship, Enterpreneurship Education, Enterpreneurship BehaviorsEntrepreneurship education has an important role in changing the mindset of students. Entrepreneurship education is given to students because it can change the mindset of students, during which only interest as a job seeker to students who are ready to create jobs. Given this entrepreneurship education, besides being able to change the mindset of students, is also expected to change student behavior. The behaviors are the achievement motivation, unyielding, the courage to take risks, creative and innovative. To realize the student mindset change is necessary as well as the role of universities in the implementation of entrepreneurship education. In addition, the role of college graduates in motivating young graduate being an entrepreneur is very important in growing the number of entrepreneurs. With rising entrepreneurs from among the scholars will reduce the growing number of unemployed and even increase the number of jobs. Keywords : Enterpreneurship, Enterpreneurship Education, Enterpreneurship Behaviors

NIAT BERWIRAUSAHA PADA MAHASISWA MANAJEMEN ADMINISTRASI Apriantyq Rizky Fatahillah; Dwi Wahyu Pril Ranto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 7 No 1 (2020): Jurnal Bisnis Manajemen dan Akuntansi - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.255 KB)

Penelitian ini bertujuan untuk menguji pengaruh pengetahuan kewirausahaan, kepribadian dan lingkungan keluarga terhdap niat berwirausaha. Populasi dalam pemelitian ini adalah Mahasiswa AMA YPK Yogyakarta. Sedangkan sampelnya adalah Mahasiswa yang telah mendapatkan mata kuliah kewirausahaan. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara parsial variabel pengetahuan kewirausahan tidak berpengaruh positif terhadap niat wirausaha, sedangkan kepribadian dan lingkungan keluarga berpengaruh positif terhadap niat berwirausaha.

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