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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen Maranatha Jurnal Bisnis, Manajemen, dan Akuntansi EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA)
Nuning Kristiani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH IKLAN DI MEDIA SOSIAL DAN JENIS MEDIA SOSIAL TERHADAP PEMBENTUKAN PERILAKU KONSUMTIF MAHASISWA DI YOGYAKARTA Nuning Kristiani
Jurnal Bisnis dan Ekonomi Vol 24 No 2 (2017): VOL. 24 NO. 2 EDISI SEPTEMBER 2017
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.108 KB)

Abstract

The research is aimed to find out the influence of advertisements in sosial media toward the consumption behavior of the university students in Yogyakarta.The independent variables in this research are advertisements in social media and type of social media, and the dependent variable is the consumptive behavior of the students. The research was conducted by choosing randomly the population of the whole university students in Yogyakarta as respondents using Convenience sampling method. The research resulted two important points. The first is that advertisements in social media influence the consumptive behavior formation of the students in Yogyakarta and second, the type of social media effects the consumptive behavior formation of the students in Yogyakarta. Social media is one of the effective tools to reach the youngsters today. With the abundance of choices and the simple way to make the account, sosial media is simply reachable and accessible among students. Likewise, social media is used as the reference prior buying. In conclusion, this research provides the evidence that advertisement in sosial media effects the consumptive behavior Keywords: advertisements, social media, consumtion behavior
Faktor-Faktor yang Mempengaruhi Keputusan Orang Tua Siswa Memilih SD Kasatriyan Surakarta Nuning Kristiani
Jurnal Manajemen Maranatha Vol. 16 No. 1 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.74 KB) | DOI: 10.28932/jmm.v16i1.8

Abstract

The Kasatriyan elementary school (SD Kasatriyan) is one of the oldest elementary schools in Surakarta and was founded on November 1, 1901 by Sinuhun Pakubowono X. Located in the neighborhood of Surakarta Palace, in the beginningonly accepts male students from the members of the royal family. However, in 1983 developed to accept female students and the general students from outside the royalfamily members. In the 2000s, the Kasatriyan elementary school has decreased the number of students. This problem may have happened because the establishment ofnew schools which have advantages in terms of facilities, curriculum development and the hiring of foreign teachers. The elementary school is the business of educational services that using the marketing mix to introduce the services offered.Therefore, in this research used the marketing mix to determine the factors that influence the decision to choose SD Kasatriyan. This study used a sample of 50respondents from the parents of elementary school students Kasatriyan. The results showed that variables such as promotions, services, and accreditation status has aninfluence on the decision of parents to choose the SD Kasatriyan. Meanwhile, other variables such as product, cost, and location, are not shown to affect the decision of parents to choose the SD Kasatriyan.
PENGGUNAAN PERINGATAN VISUAL DALAM PEMASARAN SOSIAL DAN RESIKO YANG DIPERSEPSIKAN KONSUMEN : PENGARUHNYA TERHADAP MINAT BELI KONSUMEN PRODUK ROKOK Nuning Kristiani
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 4 No 2 (2017): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.838 KB)

Abstract

The research is aimed to find out the influence of the use of visual warning in social marketing and consumer perceptions of smoking risk toward the consumer buying interest. The independent variables in this study are visual warnings on cigarette packaging, cigarette packaging design, and consumer risk perception, and the dependent variable is the consumer buying interest. The research was conducted by choosing randomly the population of the whole smoker in Yogyakarta city as respondents using purposive sampling method.The number of samples used in this study were 120 respondents.The research resulted three important points. The first is the visual warning of the smoking hazard present in cigarette packaging has no influence the consumer buying interest, the second is the design of cigarette packaging influences the consumer buying interest, and the third isthe perceived risk of consumer influences the consumer buying interest.Keywords: Social Marketing, Visual Warning, Consumer Behavior, Packaging Design, Buying Interest
Entrepreneurial Marketing sebagai Salah Satu Solusi Pengembangan Desa Wisata di Yogyakarta Nuning Kristiani
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 12 No. 2 (2018): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v12i2.184

Abstract

Desa wisata merupakan usaha kecil dan menengah yang digerakkan oleh komunitas masyarakat. Sejalan dengan skema pengembangan desa wisata oleh Kementrian Pariwisata, dibutuhkan ketrampilan kewirausahaan dan pemasaran dalam mengelola desa wisata agar dapat berkembang dan memiliki keberlanjutan. Entrepreneurial marketing (EM) hadir sebagai salah satu solusi pengembangan desa wisata di Yogyakarta yang menggabungkan konsep pemasaran dan kewirausahaan. Melalui EM, pengelola usaha diarahkan untuk menciptakan, mengkomunikasikan dan memberikan nilai kepada pelanggan dan mengelola hubungan pelanggan dengan cara yang menguntungkan organisasi dan pemangku kepentingannya. Studi ini menggunakan empat dimensi yang dikemukan oleh Mort et al (2012), yaitu: opportunity creation, customer intimacy, resources enhancement, dan legitimacy. Tim pengembangan desa wisata menggagas skema pengembangan desa wisata yang berbasis budaya, alam dan buatan denganmenyiapkan infrastruktur serta fasilitas (atraksi, aksesbilitas, dan amenitas), aktivitas pemasaran (branding, advertising, dan selling) dan kesiapan sumber daya manusia. Cara pengembangan desa wisata yang sesuai dengan dimensi EM yaitu: 1) Mengembangkan produk melalui inovasi berkala, 2) Menciptakan keintiman pelanggan dengan merancang produk yang melibatkan konsumen dan komoditi wisata, 3) Strategi pemasaran pra-penjualan dan pasca penjulan agar terjadi kunjungan kembali, 4) Peningkatan infrastruktur dan aksesbilitas, 5) Peningkatan kualitas SDM pengelola, 6) Pemberdayaan masyarakat secara komunitas, 7) Merancang branding dan advertising sesuai dengan target market yang dituju.
The Impact of Entrepreneurship Education and Family Environment on Entrepreneurship Motivation of College Students Nuning Kristiani; Auliya Nurmalasari
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 15 No. 1 (2021): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v15i1.220

Abstract

Penelitian ini mengkaji pengaruh pendidikan kewirausahaan dan lingkungan keluarga terhadap motivasi belajar pada siswa Sekolah Bisnis STIE YKPN. Motivasi berwirausaha sebagai variabel terikat dan variabel bebas adalah pendidikan kewirausahaan dan lingkungan keluarga. Jumlah populasi untuk penelitian ini adalah 183 orang. Mengingat masih ada siswa yang telah lulus maka tidak semua populasi diambil sebagai sampel. Untuk merepresentasikan populasi penelitian digunakan rumus Slovin untuk menentukan jumlah sampel. Berdasarkan perhitungan rumus Slovin maka sampel dalam penelitian ini berjumlah 126 responden. Kemudian data dianalisis menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan dan lingkungan keluarga terbukti berpengaruh positif signifikan terhadap motivasi berwirausaha. Penelitian ini membuktikan bahwa proses pendidikan yang telah diterapkan di YKPN Business School baik secara teori maupun praktek telah berhasil memotivasi mahasiswa untuk menjadi wirausaha. Di sisi lain, lingkungan keluarga yang berisi bimbingan, dukungan, dan arahan dari keluarga mahasiswa juga berpengaruh terhadap motivasi berwirausaha.
Co-Authors Auliya Nurmalasari