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All Journal Indonesian Journal of Islamic Economics and Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Merdiana Ferdila
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS DAMPAK TRANSPORTASI OJEK ONLINE TERHADAP PENDAPATAN OJEK KONVENSIONAl DI KOTA JAMBI Merdiana Ferdila; Kasful Anwar Us
Indonesian Journal of Islamic Economics and Business Vol. 6 No. 2 (2021): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v6i2.776

Abstract

Transportation is the movement of people or goods from one place to another using a vehicle driven by humans or machines. Transportation is used to make it easier for humans to carry out their daily activities. One type of transportation in Indonesia is a motorcycle taxi. More and more ojegs are emerging. Along with the development of technology, conventional motorcycle taxis are starting to compete with online ojek transportation. The purpose of this study was to analyze the impact of online motorcycle taxis on conventional motorcycle taxis in Jambi city. The use of online motorcycle taxis, which are now widely used people, has resulted in reduced interest in using conventional ojek. The convenience offered by online ojek seems to drown out the existence of conventional ojek. The results showed that online motorcycle taxis had an impact on reducing the income of conventional motorcycle taxis. This research is expected to contribute to increasing knowledge in the world of education about the impact of the existence of online motorcycle taxis on conventional motorcycle taxi income.
Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian di E-Commerce Shopee : Studi Kasus Pada Mahasiswa di Kota Jambi Hansen Rusliani; Syamsuddin Syamsuddin; Merdiana Ferdila
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.868

Abstract

This research aims to determine the influence of price, product quality and promotion on purchasing decisions at Shopee e-commerce. This research uses a quantitative approach with data collection methods through primary data, questionnaires and documentation. The population of this research are students at 10 universities in Jambi City and are Shopee e-commerce users. The total sample was 100 respondents. The sampling method uses a purposive sampling technique, namely a sampling technique using certain considerations that are in accordance with the researcher's objectives. The test used is multiple linear regression analysis; normality test, multicollinearity test and heteroscedasticity test. Test the hypothesis using the F Test and T Test. The results of data analysis can be concluded that partially (T test), the price variable (X1) has a significant effect on purchasing decisions (Y), the product quality variable (X2) has no effect on purchasing decisions (Y) and the promotion variable (X3) has an effect significant to purchasing decisions (Y). Simultaneously (F test) shows that the independent variables price, product quality and promotion simultaneously have a positive and significant effect on purchasing decisions.
Co-Authors Hansen Rusliani Kasful Anwar Us Syamsuddin Syamsuddin