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All Journal JURNAL ECONOMIA Jurnal Siasat Bisnis AGRIEKONOMIKA JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan AL-ISHLAH: Jurnal Pendidikan AFEBI Management and Business Review To Maega: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis

Tony Wijaya

Universitas Negeri Yogyakarta

Author-ID : 2637610

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 12 Documents Claim Missing Document

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Peningkatan Kemampuan Pengolahan Data Melalui Pelatihan Statistik dan Aplikasi Program SPSS bagi Guru-Guru SMA di DIY Tony Wijaya
To Maega : Jurnal Pengabdian Masyarakat Vol 3, No 1 (2020): Februari 2020
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v3i1.293

Selain memiliki tanggung jawab utama sebagai pendidik, guru juga memiliki peran dalam berkarya terutama dalam hal menulis. Melalui pengalaman penelitian, diharapkan guru mampu memahami kondisi lapangan dan mendesiminasikan temuannya dalam aktivitas belajar mengajar. Kemampuan menganalisis menggunakan statitsik beserta keahlian menggunakan program aplikasi statistik diharapkan mampu memotivasi dan meningkatkan kemampuan guru dalam riset. Kegiatan ini bertujuan meningkatkan pemahaman guru mengenai alat-alat statistik, mampu menentukan alat statistik secara tepat serta meningkatkan keahlian guru dalam mengoperasikan program statistik yang bermanfaat mendukung aktivitas penelitian. Metode aktivitas yang dilakukan adalah pelatihan statistik beserta program bagi guru-guru SMA di DIY. Guru diberikan materi dan didampingi untuk memahami alat-alat statistik serta program statistik dalam rangka meningkatkan kemampuan guru dalam melakukan pengolahan data. Hasil kegiatan menunjukkan adanya peningkatan kemampuan guru-guru SMA di Provinsi DIY dalam memahami alat-alat statistik dan kemampuan mengolah data mmenggunakan program statistik.

DETERMINANT FACTORS OF PURCHASE INTENTION ON GREEN PRODUCT Ida Aryati Diyah; Tony Wijaya
Jurnal Aplikasi Manajemen Vol 15, No 1 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This research aimed to examine a model which presents effects of man-nature orientation, of healthy consumption lifestyle, of attitude toward a green product, of subjective norm and of purchase behavioural control toward purchase intention of green product. Data collection method of this research used questionnaire, which was arranged through an exploration study based on planned behaviour theory. The sample of this research was housewives as last consumers. In addition, this research was conducted in Yogyakarta, Indonesia. The result showed that man-nature orientation and healthy consumption lifestyle are a predictor for the purchase intention of green product. Man-nature orientation, healthy consumption lifestyle, subjective norm, attitude toward green product and purchase behavioural control give positive contribution for purchase intention of green product. All of the hypothesis in this research were fully supported.

Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement Tony Wijaya; Nurhadi Nurhadi; Andreas Mahendro Kuncoro
Jurnal Economia Vol 13, No 2: October 2017
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Abstract: Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement. This study aims to explore the primary motives of cigarette consumption behavior, opinions related to the cigarette brand and advertisement as well as to identify the expense spent to consume cigarette. This study applied qualitative research. The sources of information were the students of Universitas Negeri Yogyakarta who were smokers. The technique of data analysis used in this study was qualitative descriptive. This study found that the reason underlined the respondents smoking, internally, were attempts, while the external factors that drove the respondent smoking were friends and relatives invitation, seeing the parents, joining the smoking environment or neighborhood, and looking cool according to the students. Brand was one of the considerations in choosing the cigarette related to the advertisement. Advertisement dominated by the cigarette producer brought more encouragement to the respondents than public service advertisements about the danger of smoking. The selling price of cigarette was also the main consideration by the respondent to smoke. The monthly expense spent for smoking was considerably high. Keywords: motive, cigarette consumptions, brand, advertisementAbstrak: Studi Eksplorasi Perilaku Konsumsi Rokok: Perspektif Motif, Merek, dan Iklan Rokok. Penelitian ini bertujuan mengeksplorasi motif dasar perilaku konsumsi rokok, pendapat terkait merek dan iklan rokok, serta mengidentifikasi biaya yang dikeluarkan untuk konsumsi rokok. Penelitian ini bersifat kualitatif. Informan yang menjadi sumber informasi dalam penelitian mahasiswa di UNY yang merokok. Teknik analisis data dalam penelitian menggunakan deskriptif kualitatif. Penelitian ini menemukan bahwa secara internal alasan yang mendasari responden merokok adalah coba-coba dan iseng sedangkan faktor eksternal yang mendorong responden merokok adalah diajak teman, kerabat atau melihat orangtua, ikutan karena lingkungan rokok dan terlihat lebih menarik atau istilahnya terlihat keren menurut versi mahasiswa. Merek menjadi salah satu pertimbangan pemilihan rokok yang terkait dengan iklan. Iklan yang didominasi dari produsen rokok membawa dorongan yang lebih kuat bagi responden untuk merokok dibandingkan iklan layanan masyarakat tentang bahaya rokok. Harga rokok menjadi pertimbangan utama bagi responden untuk mengkonsumsi rokok. Biaya yang dikeluarkan per bulan untuk konsumsi rokok responden tergolong cukup besar. Kata-kata kunci: Motif, Konsumsi Rokok, Merek, Iklan

Intensi berwirausaha mahasiswa: Perspektif pengambilan risiko Tony Wijaya; Nurhadi Nurhadi; Andreas Mahendro Kuncoro
Jurnal Siasat Bisnis Vol. 19 No. 2 (2015)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol19.iss2.art2

Penelitian yang dilakukan bertujuan untuk menguji 1) pengaruh sikap berwirausaha terhadap intensi berwirausaha, 2) pengaruh efikasi diri terhadap intensi berwirausaha, 3) pengaruh norma subjektif terhadap intensi berwirausaha, 4) pengaruh kecenderungan mengambil risiko terhadap sikap berwirausaha, dan 5) pengaruh kecenderungan mengambil risiko terhadap efikasi diri. Penelitian yang dilakukan bersifat kuantitatif dan merupakan penelitian cross-sectional. Populasi dalam pemelitian ini adalah mahasiswa di DIY. Teknik sampling menggunakan purposive sampling dengan kriteria mahasiswa semester akhir atau minimal semester 6 dengan pertimbangan pengambilan keputusan setelah lulus. Banyaknya sampel penelitian ini 436. Pengujian model analisis data dengan menggunakan persamaan struktural atau SEM yang dibantu dengan program AMOS. Hasil penelitian menunjukkan bahwa secara keseluruhan model intensi berwirausaha dalam penelitian ini memenuhi kaidah fit model yang berarti model yang dikembangkan dalam penelitian ini sesuai dengan kondisi empirik yang ada. Kecenderungan mengambil risiko memengaruhi self efficacy secara signifikan, kecenderungan mengambil risiko memengaruhi sikap berwirausaha secara signifikan, norma subjektif tidak memengaruhi intensi berwirausaha secara signifikan (norma subjektif sebagai faktor eksternal tidak memiliki kontribusi dalam mendorong minat mahasiswa untuk berwirausaha, mahasiswa lebih terdorong oleh aspek internal seperti kemampuan diri dan sikap dalam mengevaluasi kegiatan berwirausaha), dan self-efficacy memengaruhi intensi berwirausaha secara signifikan.

Country of Origin As Antecedents On Consumer Quality Perceptions and Puchasing Decisions Tony Wijaya
Benefit: Jurnal Manajemen dan Bisnis Volume 4 No 2 Desember 2019
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v4i2.8499

This research aimed to analyze consumer purchase decisions and consumer perceptions of the quality of car products based on country of origin factors namely country of manufacture, brand, and price, country of assembling and country of design hybrid brand products. Respondents in this study amounted to 384 respondents using purposive sampling where this method is a sampling method by determining the criteria in the sample to be studied. The criteria in question are consumers who have plans to buy a car, look for car product information, have or own a car and keep up with car product development. The data analysis method used in this study is conjoint analysis. Based on the results of data analysis, country of origin factors, that is the most important for consumers to consider in purchasing car products and quality perception is a country of manufacture. Country of manufacture is trusted by consumers as a basis for consideration in evaluating especially automotive products. Consumers assess the country of manufacture will show performance in accordance with the country that is believed.

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI: PERAN MEDIASI CITRA MEREK Aditya Fadzri Kusuma; Tony Wijaya
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i1.5717

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention through brand image. This research is quantitative research with a survey method. The population of this study are a customer of Compas Shoes who are domiciled in the Special Region of Yogyakarta. The sampling technique used purposive sampling with 164 people as respondents to the online survey. The data analysis techniques used to answer the hypothesis are simple regression analysis, hypothesis testing, and the Sobel test. The results of this study indicate that: (1) There is a positive and significant effect of E-WOM (Electronic Word of Mouth) on Purchase Intention. (2) There is a positive and significant effect of E-WOM (Electronic Word of Mouth) on Brand Image. (3) There is a positive and significant effect of Brand Image on Purchase Intention. (4) There is a positive and significant effect of E-WOM (Electronic Word of Mouth) on Purchase Intention through Brand Image as mediating variable.

IDENTIFICATION AND COMPARISON STUDY OF MARKETING STUDENTS ETHICAL SENSITIVITY Tony Wijaya; Agung Utama; Nurhadi Nurhadi; Andreas M Kuncoro
AFEBI Management and Business Review Vol 3, No 1 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

The research aimed to identify and compare the ethical sensitivity level ofmarketing student. This research is descriptive-comparative using primarydata. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2nd, 4th and 6th semesters significantly. 6th-semester students have better ethical sensitivity than 4th and 2nd semester. 4th-semester students have better ethical sensitivity than 2ndsemester.Keywords: ethical sensitivity, marketing students, semester

Implementation of the Disaster-Based “Make A Match” Learning Model on Interest and Learning Independence of Islamic Private High School Students Nurul Infitah; Tony Wijaya
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.2050

This study aims to determine the application of the Disaster based Make a Match learning model regarding student interest and learning independence. The type of this study is quasi-experimental by designing a non-equivalent, post-test only control group. The research subjects were class XI IPS Islamic private high school students in Jember Regency. The analysis of the data used is descriptive statistics and the Mann-Whitney test. As a result, the average learning interest score of the control class was 19.95, and the experimental class was 26.20. Hence, the average learning interest score of the experimental class was higher than that of the control class. Similarly, the average score of learning independence in the experimental class is more critical than in the control class. The control score is 17.35, and the experimental score is 34.20. The hypothesis test results showed a significant difference between the two groups using the Disaster based Make A Match learning model and the traditional learning model. The research concludes that students' interest and independence in learning using the disaster-based make a match learning model is more significant than in the conventional learning model.

Barriers Factor Analysis of Fish Consumption Behavior in the Special Region of Yogyakarta and Central Java Tony Wijaya; Farlianto Farlianto; Rullyana Puspitaningrum Mamengko
Agriekonomika Vol 11, No 1: April 2022
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v11i1.12993

The low level of fish consumption is the initial phenomenon of this study. This study's general objective is to determine the grouping of factors inhibiting fish consumption and confirm the suitability of the factors. This type of research is a survey. Samples were taken by fulfilling the criteria of purchasing marine fish for family consumption, food processing, or cooking for daily family consumption. The selection of research sites with consideration of areas with fish low consumption levels in DIY and Centre of Java. This study involved 427 respondents from various regions in DIY-Centre of Java. Data analysis techniques in this study used factor analysis and Anova. Based on data analysis, it is known that there are six factors of barriers to fish consumption, namely family member preferences, processing methods, distribution and availability, myths and knowledge, cost or price, and tastes. The factors are then successfully reduced to three main factors, namely individual, food, and environment characteristics.

The Moderation of Gender and Level of Vividness in The Effect of Content Types on Consumer Engagement Tony Wijaya
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.667

This study examines the influences of rational and emotional content on Instagram consumer engagement moderated by gender and the level of media vividness. This research is a survey. This study uses primary data collected with a scale of consumer involvement and content type. The population in this study are consumers who are Instagram users. The sampling technique used was purposive sampling with the criteria of users involved in posting activities on Instagram and following Instagram ad posts. The sample that was collected was 709 respondents from the Special Region of Yogyakarta and Central Java. The data analysis technique used moderated regression analysis (MRA). The results showed that the type of content affected on consumer engagement. The results show that female consumers reinforce emotional content rather than rational, and vice versa for male consumers. The results also show the interaction of vividness level with marketing content types. The high vividness strengthens the influence of emotional content compared to rational content, and vice versa in the low vividness. Keywords: marketing content, digital marketing, social media, instagram, e-business

Co-Authors Aditya Fadzri Kusuma Agung Utama Andreas M Kuncoro Andreas Mahendro Kuncoro Fajar Agung Pangestu Ida Aryati Diyah Nurhadi Nurhadi Nurul Infitah Rullyana Puspitaningrum Mamengko

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