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All Journal PRofesi Humas Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research (IJMCR) Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Imam Nuraryo
Institut Bisnis dan Informatika Kwik Kian Gie
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Manajemen

 1 
PERILAKU KONSUMEN DALAM PERILAKU PEMBELIAN SUSU KEMASAN : STUDI EKSPLORATIF Imam Nuraryo
Jurnal Manajemen Vol 6 No 2 (2017): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Milk is one of the many products in the consumption by the public. This research purposes to know consumer behavior in North Jakarta in purchasing tetrapacked milk. The Data collection was conducted with distributing questionnaires.the sampling technique used in this research was accidental sampling. The number of respondents was 76 people. The result indicated that the determinants of consumers in purchasing dairy products is based on the taste then followed by a brand that has been known by the public.Keywords:.Consumer Behavior, Purchasing Behavior, Explorative Study
DIFUSI INOVASI “BELANJA DARING” DI MEDIA SOSIAL DAN DAMPAKNYA PADA MOTIF BERBISNIS DI KALANGAN ANAK MUDA Imam Nuraryo
Jurnal Manajemen Vol 6 No 1 (2016): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. Researcher would be able to know whether there are any impacts of the diffusion of innovation for online shop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students’ business motivation. Simultaneously proven, the Online Shop’s diffusion of innovation through Facebook as the communication media has impacted the business motivation of students.   Keywords : Online Shopping, Marketing Communication, Diffusion Innovation
Co-Authors Bernadetta Dwi Suatmi Deifty Dianita Katiandagho Lusyana Siti Meisyaroh