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All Journal PRofesi Humas Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research (IJMCR) Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Imam Nuraryo
Institut Bisnis dan Informatika Kwik Kian Gie
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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DIFUSI INOVASI “BELANJA DARING” DI MEDIA SOSIAL DAN DAMPAKNYA PADA MOTIF BERBISNIS DI KALANGAN ANAK MUDA Imam Nuraryo
Jurnal Manajemen Vol 6 No 1 (2016): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. Researcher would be able to know whether there are any impacts of the diffusion of innovation for online shop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students’ business motivation. Simultaneously proven, the Online Shop’s diffusion of innovation through Facebook as the communication media has impacted the business motivation of students.   Keywords : Online Shopping, Marketing Communication, Diffusion Innovation
Pelatihan Strategi Merancang Video Iklan Promosi Produk UMKM dalam Media Sosial Imam Nuraryo; Siti Meisyaroh; Bernadetta Dwi Suatmi
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Edisi Oktober 2023
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1076

Abstract

Tujuan dari pelatihan ini adalah membuat video iklan promosi produk UMKM dari masing-masing anggota koperasi yang dapat digunakan dalam media online. Kegiatan pengabdian masyarakat ini dibagi menjadi tiga langkah yaitu pelaksanaan program pelatihan, program pendampingan, dan program tindak lanjut. Pelatihan dan pendampingan berkelanjutan dilakukan dan dirancang dalam tiga kali pertemuan untuk seluruh pengurus dan anggota Koperasi Garudayaksa Nusantara DKI Jakarta. Pertemuan dilakukan pada awal September 2020 menggunakan Zoom Meeting Conference. Hasilnya peserta lebih memahami langkah-langkah yang perlu dilakukan di dalam mempersiapkan diri menghadapi dunia bisnis yang semakin global dan berkembang pesat salah satunya dapat memiliki kemampuan membuat video produk UMKM yang menarik di dalam media sosial.
Co-Authors Bernadetta Dwi Suatmi Deifty Dianita Katiandagho Lusyana Siti Meisyaroh