Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis
SLAMET HERI WINARNO
UNIV BSI
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisa IPA dan CSI terhadap Kepuasaan Konsumen E-Commerce di Era Pandemi Covid 19 ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; Agus Priadi
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7462

Abstract

Penelitian ini berfokus kepada kepuasaan konsumen terhadap layanan E-Commerce Shoope Food dengan pendeakatan metode IPA dan CSI untuk menganalisa data lapangan. Penelitian ini menggunakan instrumen kuisioner dengan jumlah sampel 200 responden dengan teknis penarikan sampel adalah insidental sampling. Hasil dalam penelitian ini adalah layanan Shopee Food memberikan kepuasaan kepada konsumen Shoppe Food dengan indikator nilai CSI yang berada di angka 72,32 serta atribut kepuasan konsumen berada di kuadran 2 atau B artinya bahwa Shopee Food harus mempertahankan kinerja yang ada dikarenakan telah membuat konsumen Shopee food merasa puas terutama dalam masa pandemi Covid 19.
PENGARUH PENGGUNAAN LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN UNTUK PEMBELIAN PIRANTI MASAK ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; AGUS PRIADI
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.7231

Abstract

Halal certification programs for various types of products, both food and non-food, have become a necessity at this time, as a form of corporate responsibility in marketing products that are safe for use. It is believed that halal labeling on each brand will be able to be a determining factor for consumers to buy goods. However, to what extent is the effectiveness of this, it is necessary to research to prove it. This study aims to find the relationship or influence of halal labeling and the quality of non-food product brands on purchasing decisions, especially Teflon Maxim products. The method used in this research is descriptive quantitative using correlation analysis techniques that determine the level of relationship and influence between variables. The results showed that partially the halal label (X1) and product quality (X2) variables had a significant effect on purchasing decisions, as well as simultaneously the two variables showed a significant effect on purchasing decisions, as well as answering the proposed hypothesis.
Co-Authors Agus Priadi ALOYSIUS RANGGA ADITYA NALENDRA, ALOYSIUS RANGGA