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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK)
SLAMET HERI WINARNO
UNIV BSI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisa IPA dan CSI terhadap Kepuasaan Konsumen E-Commerce di Era Pandemi Covid 19 ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; Agus Priadi
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7462

Abstract

Penelitian ini berfokus kepada kepuasaan konsumen terhadap layanan E-Commerce Shoope Food dengan pendeakatan metode IPA dan CSI untuk menganalisa data lapangan. Penelitian ini menggunakan instrumen kuisioner dengan jumlah sampel 200 responden dengan teknis penarikan sampel adalah insidental sampling. Hasil dalam penelitian ini adalah layanan Shopee Food memberikan kepuasaan kepada konsumen Shoppe Food dengan indikator nilai CSI yang berada di angka 72,32 serta atribut kepuasan konsumen berada di kuadran 2 atau B artinya bahwa Shopee Food harus mempertahankan kinerja yang ada dikarenakan telah membuat konsumen Shopee food merasa puas terutama dalam masa pandemi Covid 19.
PENGARUH PENGGUNAAN LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN UNTUK PEMBELIAN PIRANTI MASAK ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; AGUS PRIADI
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.7231

Abstract

Halal certification programs for various types of products, both food and non-food, have become a necessity at this time, as a form of corporate responsibility in marketing products that are safe for use. It is believed that halal labeling on each brand will be able to be a determining factor for consumers to buy goods. However, to what extent is the effectiveness of this, it is necessary to research to prove it. This study aims to find the relationship or influence of halal labeling and the quality of non-food product brands on purchasing decisions, especially Teflon Maxim products. The method used in this research is descriptive quantitative using correlation analysis techniques that determine the level of relationship and influence between variables. The results showed that partially the halal label (X1) and product quality (X2) variables had a significant effect on purchasing decisions, as well as simultaneously the two variables showed a significant effect on purchasing decisions, as well as answering the proposed hypothesis.
The Decline of Transmart: How Brand Image, Price, and Lifestyle Affect Consumer Satisfaction and Purchasing Decision Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11424

Abstract

This study is of the quantitative causative kind, meaning that it searches for causal links resulting. The sampling technique used by researchers is a convenience sampling technique where the subject is chosen because of the ease of access and location of the respondent with the researcher while the object under study is one of the closed Transmart branches located at ITC Cempaka Mas. The sample size was 150 people. This study investigates the problem of the closure of numerous Transmart stores. This study hypothesizes that factors such as brand image, pricing, and lifestyle affect consumer satisfaction and purchase decisions. The study's conclusions indicate that all of the hypotheses put forth are true, and every variable shown to have a substantial impact on the dependent variable is also accepted.
Co-Authors Agus Priadi ALOYSIUS RANGGA ADITYA NALENDRA, ALOYSIUS RANGGA