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All Journal ETIKONOMI Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan Prosiding Konferensi Nasional PKM-CSR Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
RITA WIYATI
Universitas Lancang Kuning
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences Other

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Journal : ETIKONOMI

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The Importance Level of Islamic Tourism Attributes: Will Religiosity Distinguish? Afred Suci; Rita Wiyati; Inova Fitri Siregar; Satria Tri Nanda
ETIKONOMI Vol 23, No 2 (2024)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v23i2.34369

Abstract

Research Originality: How Islamic attribute fulfilment may influence Muslim tourists' preferences has been widely known. Yet, the way the model is examined the other way around is relatively scarce in halal tourism literature. The originality of this research lies in the model use in testing the effect of companion type and destination choice, moderated by different levels of religiosity, on Muslim tourists’ assessment of the importance of Islamic attributes in halal tourism.Research Objectives: This study aims to examine the effect of Muslim tourists’ preferences in terms of companion type and destination choice, moderated by their level of religiosity, on their assessment of the importance of Islamic attributes in halal tourism. Research Methods: Friedman and Cochran's Q non-parametric tests were conducted on 189 data collected online to examine the direct effects of companion type, destination choice, and religiosity on Muslim tourists’ assessment of the importance of Islamic attributes. Model 1 of the Hayes Process Macro with binary logistic was employed to examine the moderating effect of religiosity.Empirical Results: The results showed that companion type, religiosity, and destination choice significantly affected Indonesian Muslim travellers' assessment of the importance of Islamic attributes. However, the moderating role of religiosity was not observed.Implications: The findings have implications for Muslim travellers' decision-making literature and may offer better strategies for tourism businesses to attract and retain more Muslim tourists.JEL Classification: C14, C83, Z12, Z32How to Cite:Suci, A., Wiyati, R., Siregar, I. F., & Nanda, S. T. (2024). The Importance Level of Islamic Tourism Attributes: Will Religiosity Distinguish? Etikonomi, 23(2), 433 – 448. https://doi.org/10.15408/etk.v23i1.34369.
Co-Authors afred suci, afred Aljufri Aljufri Frans Rizky Ramadhanta Gusmarila Eka Putri Inova Fitri Siregar, Inova Fitri Liviawati Liviawati M Thamrin M. THAMRIN Muhammad Thamrin murnawati murnawati Neneng Salmiah Rahayu Annisyah Putri Satria Tri Nanda Sri Maryanti Sri Maryati