Garuda - Garba Rujukan Digital

The Effect of Customer Gratitude as Mediation in The Relationship of Marketing Investments on Behavioral Loyalty Mohammad Sofwan Effendi; Dewi Agustin Pratama Sari
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 3 No 1 (2020): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.03.1.6

This research aims to examine the effect of marketing investments conducted by binder manufacturers such as direct mail, tangible rewards, interpersonal communication, and preferential treatment towards behavioral and customer gratitude as mediator variables. This research is a quantitative study with 95 respondents from binder manufacturers. The sampling technique used is the convenience sampling technique. The data that has been obtained is processed using the IBM SPSS Statistics 20 for Windows program. Based on this research, marketing investments such as direct mail, tangible reward, and preferential treatment have a significant relationship with the variable customer gratitude. Besides, interpersonal communication activities do not have a substantial effect on customer gratitude. Preferential treatment by binder producers has the most significant positive impact on customer gratitude than other marketing investment variables. Finally, it is also known those customer gratitude customers due to the effect of marketing investment activities by binder manufacturer influence customer behavioral loyalty.

PELATIHAN DAN PENDAMPINGAN PEMASARAN UMKM BERBASIS DIGITAL DI DESA CISAAT Agus Wibowo; Karuniana Dianta; Mohammad Sofwan Effendi; Haryo Kuncoro; Ari Saptono; Saparuddin Mukthar
D'edukasi: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2022)
Publisher : Universitas PGRI Madiun

Pengabdian Kepada Masyarakat (PKM) bertujuan memberikan pengetahuan dan keterampilan pemasaran digital bagi pelaku UMKM di Desa Cisaat kecamatan Ciater, Subang, Jawa Barat, Indonesia. Melalui PKM ini diharapkan produk UMKM di Desa Cisaat dapat cepat dikenal dan sampai pada konsumen yang berimbas pada peningkatan laba atau keuntungan produksi. Kegiatan berlangsung secara kondusif, di mana semua peserta sangat antusias dalam mengikuti kegiatan dari awal hingga akhir kegiatan. Kendala yang dihadapi pada saat PKM di Desa Cisaat adalah ketidaktersediaan perangkat pendukung seperti sound system yang memadai, sehingga apa yang disampaikan oleh pemateri tidak didengar jelas. Kegiatan PKM berupa pelatihan dan pendampingan pemasaran UMKM berbasis digital di Desa Cisaat harus terus dilakukan sehingga keberlanjutan pendampingan bisa terus berlangsung dan dievaluasi. Kegiatan PKM perlu melibatkan lintas jurusan atau prodi. Bukan saja kolaborasi tersebut menghasilkan model yang lebih baik dan inovatif, akan tetapi juga lebih berkontribusi positif terhadap pengetahuan serta keterampilan pemasaran digital para UMKM di Desa Cisaat.

Literature Review: The Factors influence of the Performance of Government Organizations Subroto subroto; Ari Saptono; Mohammad Sofwan Effendi
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5760

Achievement of Organizational Performance for leaders is the art of leadership and strategy that depends on the capabilities, intuition, creativity and experience in optimizing human resources and available facilities. Although the infrastructure is already available, triggering and strengthening factors are needed through organizational culture in order to achieve effective organizational performance and sustainability. This article tries to explore the factors that influence the accountability of organizational performance. The findings state that strategic leadership, human resource competence and information and technology capabilities through organizational culture moderation will have a positive effect on organizational performance accountability. It is hoped that this article will be useful for the leaders of government organizations in optimizing resources and facilities and budgets in order to perform the best public services to the community with various changes and challenges in the future.

The Challenges, Trends, and Strategies of Education Learning Technique in Higher Education for the Post COVID-19 Mohammad Sofwan Effendi; Syifa Izdihar Firdausa Asfianur; Phimlikid Kaewhanam
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p050

The COVID-19 pandemic has resulted from the government management policy in higher education to provide distance learning. This study analyzes the development trend of educational management research publications in e-learning education. The research involved qualitative methods with bibliometric analysis—the data source from the article database in Scopus from 2019-2022. Two points are obtained as the result of this study. First, based on territory, the authors who wrote the most publications on education management in universities during COVID-19 were Aleshkovski, I.A. Gasparishvili, A.T. Krukhmaleva, O.V., reaching 3.5. As a result, with the criteria for the most published territories about education management during the COVID-19 pandemic, the United States occupied 43 publications and received the highest search rating from 2019 to 2022. Second, learning management strategies could be provided by elaborating on e-learning as a teaching tool, integrating e-learning into teaching and learning strategies, working on a pre-strategy, and the executive decision to top-down investments in the information and technology infrastructure. Keywords: The COVID-19 pandemic, Education, Management strategy, Higher education, Learning technique

The Challenges, Trends, and Strategies of Education Learning Technique in Higher Education for the Post COVID-19 Mohammad Sofwan Effendi; Syifa Izdihar Firdausa Asfianur; Phimlikid Kaewhanam
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p050

The COVID-19 pandemic has resulted from the government management policy in higher education to provide distance learning. This study analyzes the development trend of educational management research publications in e-learning education. The research involved qualitative methods with bibliometric analysis—the data source from the article database in Scopus from 2019-2022. Two points are obtained as the result of this study. First, based on territory, the authors who wrote the most publications on education management in universities during COVID-19 were Aleshkovski, I.A. Gasparishvili, A.T. Krukhmaleva, O.V., reaching 3.5. As a result, with the criteria for the most published territories about education management during the COVID-19 pandemic, the United States occupied 43 publications and received the highest search rating from 2019 to 2022. Second, learning management strategies could be provided by elaborating on e-learning as a teaching tool, integrating e-learning into teaching and learning strategies, working on a pre-strategy, and the executive decision to top-down investments in the information and technology infrastructure. Keywords: The COVID-19 pandemic, Education, Management strategy, Higher education, Learning technique

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