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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Bisnis, Manajemen, dan Keuangan
Rahmi
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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The Influence of Cafe Atmosphere and Food Quality on Customer Satisfaction in Building Customer Loyalty of Masalalu Café Rawa Domba Jakarta Dzurrotul Atsnawiyah; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 1 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.1.6

Abstract

This research aims to analyze the influence between cafe atmosphere and customer satisfaction, food quality and customer satisfaction, cafe atmosphere and customer loyalty, food quality and customer loyalty and between customer satisfaction and customer loyalty of Masalalu Café Rawa Domba Jakarta customers. Researcher used questionnaire form to collect data and the sample of this research is 200 respondents. For cultivate and analyze the data, researcher used SPSS version 26 and Lisrel version 8.8. The results of this research show there is a positive and significant influence between cafe atmosphere and customer satisfaction. Food quality also has a positive and significant to customer satisfaction. But cafe atmosphere and food quality have no significant influence to customer loyalty. Even though, customer satisfaction has a positive and significant influence to customer loyalty. Keywords: cafe atmosphere, food quality, customer satisfaction, customer loyalty, Masalalu Café.
The Influence of Celebrity Endorser Toward Emotional Attachment and Brand Trust That Impact to Purchase Intention Ursula Natalia; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 4 No 2 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.2.1

Abstract

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.
Influence of Customer Relationship Management and Service Quality on Customer Loyalty Mediated by Customer Satisfaction A'am Ar Rosyad; Ika Febrilia; Rahmi
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1634

Abstract

This study aims to determine the effect of customer relationship management and service quality on loyalty mediated by customer satisfaction with case studies on e-commerce Shopee users in Jabodetabek. The variables measured in this study are customer relationship management (CRM), service quality, customer loyalty, and customer satisfaction. The population in this study is Jabodetabek people who use e-commerce Shopee. This study uses a quantitative type using a probability sampling technique. The selected sample in the Jabodetabek study is people who actively use e-commerce Shopee by making at least 5 purchases in the last 3 months with an age range of 17-39 years old. This study uses SEM data analysis model on AMOS version 21. The results of this study indicate that there is an influence between CRM and customer loyalty. CRM influences customer satisfaction. And service quality influences customer loyalty. Service quality affects customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction.
PELATIHAN PRODUCT BRANDING SEBAGAI OPTIMALISASI STRATEGI PEMASARAN BAGI UMKM Titis Fatarina Mahfirah; Rahmi; Haneul; Tazkia Haura; Clara Alika Putri
Bahasa Indonesia Vol 20 No 02 (2023): Sarwahita : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/sarwahita.202.2

Abstract

The importance of small and medium enterprises (SMEs) for the Indonesian economy has become an important concern. Especially during the COVID-19 pandemic, SMEs in Indonesia has experienced an increase and has become the most stable sector while other businesses, including large companies, have been affected by COVID-19. However, as SMEs increases, competition also increases. To help SMEs compete in the market, innovation such as building branding is needed. However, many MSMEs have not mastered the application of branding in their business. To this end, product branding training is organized for SMEs trained by Suku Dinas PPKUKM Kota Administrasi Jakarta Timur. This training is an implementation of cooperation between the S1 Management Study Program Faculty of Economics Universitas Negeri Jakarta and Suku Dinas PPKUKM Kota Administrasi Jakarta Timur. The training is conducted online using the Zoom platform. The implementation of the activity begins with the preparation stage, the implementation stage, activity evaluation, reporting and publication of activity outcomes. As a result, SMEs understand the importance of branding for their business. In addition, SMEs are also able to determine the branding strategy that they will implement in their business. Abstrak Tingginya peranan UMKM untuk perekonomian Indonesia menjadi perhatian penting. Terlebih pada saat pandemi COVID-19, UMKM di Indonesia mengalami peningkatan dan menjadi bidang yang paling stabil disaat usaha sektor lain termasuk perusahaan besar goyah akibat adanya COVID-19. Namun, dengan meningkatnya UMKM tentu persaingan ikut meningkat. Untuk membantu UMKM bersaing di pasarnya, diperlukan inovasi seperti membangun branding. Namun, banyak pelaku UMKM yang belum menguasai penerapan branding dalam usaha mereka. Untuk itu, diselenggarakan pelatihan mengenai product branding bagi UMKM yang dibina oleh Suku Dinas PPKUKM Kota Administrasi Jakarta Timur. Pelatihan ini merupakan implementasi kerja sama antara Program Studi S1 Manajemen Fakultas Ekonomi Universitas Negeri Jakarta dengan Suku Dinas PPKUKM Kota Administrasi Jakarta Timur. Pelatihan dilaksanakan secara daring menggunakan platform Zoom. Pelaksanaan kegiatan diawali dengan tahap persiapan, tahap pelaksanaan, evaluasi kegiatan, pelaporan dan publikasi luaran kegiatan. Hasilnya, pelaku UMKM memahami pentingnya branding untuk usaha mereka. Selain itu, pelaku UMKM juga mampu untuk menentukan strategi branding yang akan mereka terapkan dalam usahanya.
Analisis Pengaruh Customer Experience dan E-Service Quality terhadap Customer Satisfaction pada Pengguna Transportasi Online di Jakarta Nur Faizi; Ika Febrilia; Rahmi
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.05

Abstract

This study aims to examine the effect of customer experience and e-service quality on customer satisfaction of online transportation users in Jakarta. Data were collected by applying the purposive sampling method using a Likert scale. The samples collected were 200 respondents with the criteria of UNJ economics faculty students who had used Gojek in Jakarta at least twice. The researcher collected the data with a questionnaire Liker scale of 1-5. The data were processed using SPSS version 25 software to test their validity and reliability. Data analysis testing using Amos software version 21. Based on the data that has been collected and analyzed, there is an influence between customer experience on customer satisfaction, e-service quality on customer satisfaction, as well as customer experience and e-service quality. to customer satisfaction. This study aims to examine the effect of customer experience and e-service quality on customer satisfaction of online transportation users in Jakarta. Data were collected by applying the purposive sampling method using a Likert scale. The samples collected were 200 respondents with the criteria of UNJ economics faculty students who had used Gojek in Jakarta at least twice. The researcher collected the data with a questionnaire Liker scale of 1-5. The data were processed using SPSS version 25 software to test their validity and reliability. Data analysis testing using Amos software version 21. Based on the data that has been collected and analyzed, there is an influence between customer experience on customer satisfaction, e-service quality on customer satisfaction, as well as customer experience and e-service quality. to customer satisfaction.
Pengaruh Harga dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Hand Sanitizer Dimediasi oleh Citra Merek Dimasa Pandemi Covid-19 Muhammad Umar Al Fikri Humris; Andi Muhammad Sadat; Rahmi
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.06

Abstract

This study aims to find out the direct influence of price on purchasing decisions, the direct influence of EWOM on purchasing decisions, the direct influence of price on brand image, the direct influence of EWOM on brand image, the direct influence of brand image on purchasing decisions, indirect influence of price on purchasing decisions through brand image, indirect influence of EWOM on purchasing decisions through brand image. The data collection method uses a survey method with an instrument in the form of a questionnaire. The research sample collected amounted to 220 respondents Dettol Hand sanitizer customers. Data analysis uses SPSS software version 25 and Lisrel 8.8 to process and analyze research data. Hypothesis testing results show that Price has a positive but insignificant effect on purchasing decisions, EWOM has a positive and significant effect on Purchasing Decisions, Price has a positive and significant effect on Brand Image, EWOM has a positive and significant effect on Brand Image, Brand Image has a positive but not significant effect on Buying Decisions, Brand Image does not mediate between Price and Buying Decision, and The Brand Image does not mediate between EWOM and the Buying Decision. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian, pengaruh EWOM terhadap keputusan pembelian, pengaruh harga terhadap citra merek, pengaruh EWOM terhadap citra merek, pengaruh citra merek terhadap keputusan pembelian, pengaruh tidak langsung harga terhadap keputusan pembelian melalui citra merek, pengaruh tidak langsung EWOM terhadap keputusan pembelian melalui citra merek. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 220 responden pelanggan Hand sanitizer Dettol. Analisis data menggunakan software SPSS versi 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian. Hasil pengujian hipotesis menunjukan Harga berpengaruh positif tetapi tidak signifikan terhadap Keputusan pembelian, EWOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Harga berpengaruh positif dan signifikan terhadap Citra Merek, EWOM berpengaruh positif dan signifikan terhadap Citra Merek, Citra Merek berpengaruh positif tetapi tidak signifikan terhadap Keputusan Membeli, Citra Merek tidak memediasi antara Harga dan Keputusan Membeli, dan Citra Merek tidak memediasi antara EWOM dan Keputusan Membeli.
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention Selama Pandemi Covid-19: Studi Pada Konsumen Susu Steril di Jakarta Serin Sabrinada; Andi Muhammad Sadat; Rahmi
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.15

Abstract

The spread of the Coronavirus during the pandemic has caused an increase in consumer purchase intention for health products such as sterilized milk. This is expected influenced by several causes such as electronic word of mouth, panic buying, and brand image. The purposes of this research are: 1) To determine the influence of electronic word of mouth on the purchase intention of Bear Brand products during the Covid-19; 2) To determine the effect of panic buying on the purchase intention of Bear Brand products during the Covid-19 pandemic, 3) To determine the influence of brand image on purchase intention of Bear Brand product during the Covid- 19 a survey of Jakarta citizens. Method of collecting data using survey method with an instrument in in Jakarta the form of a questionnaire. The object of this study is to at least 180 respondents from consumers of Bear Brand. Data analysis using SPSS version 25 and SEM Lisrel version 8.8 to process research data. The results of hypothesis testing show that electronic word of mouth has a significant positive effect on purchase intention. Panic buying has a significant positive effect on purchase intention. Brand image has a significant positive effect on purchase intention. Penyebaran virus Corona selama pandemi menyebabkan purchase intention konsumen meningkat terhadap produk yang baik untuk kesehatan seperti susu steril. Hal tersebut di duga di pengaruhi oleh beberapa penyebab seperti electronic word of mouth, panic buying dan brand image. Jenis penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Tujuan penelitian ini adalah menganalisis faktor-faktor yang memengaruhi purchase intention konsumen susu Bear Brand selama pandemi Covid-19 di DKI Jakarta. Pengumpulan data dilakukan dengan metode survei dan instrumen yang digunakan berupa kuesioner. Objek penelitian ini sebanyak 210 responden dari konsumen susu Bear Brand di Jakarta yang pernah mengonsumsi susu Bear Brand minimal sekali selama pandemi Covid-19. Analisis data menggunakan SPSS versi 25 dan SEM 8.8 dari software Lisrel untuk mengolah data hasil penelitian. Hasil pengujian hipotesis menunjukkan electronic word of mouth berpengaruh positif dan signifikan terhadap purchase intention. Panic buying berpengaruh positif dan signifikan terhadap purchase intention. Brand image berpengaruh positif dan signifikan terhadap purchase intention.
Peran Destination Attributes dalam Meningkatkan Revisit Intention: Kasus pada Turis di Keraton Ngayogyakarta Hadiningrat Alsa Yuda Putri; Usep Suhud; Rahmi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1414

Abstract

This study examines to analyze destination attribute effects on revisit intention at Keraton Ngayogyakarta Hadiningrat. The study focuses on variables of destination attributes, destination reputation, tourist satisfaction, and memorable tourism experiences. Data collection was conducted through a survey using a questionnaire as the instrument. The study involved 250 respondents who were residents of DKI Jakarta or DI Yogyakarta and had visited Keraton Ngayogyakarta. The collected data were analyzed using SPSS and SEM in AMOS to manage the data and analyze the research findings. The results of this study, based on its hypotheses, indicate that the hypothesis of destination attributes' influence on destination reputation is accepted and significant. Similarly, the hypothesis of destination attributes' impact on tourist satisfaction is accepted and significant, as well as the hypothesis of destination attributes' effect on memorable tourism experiences. Moreover, the hypothesis of destination reputation's influence on revisit intention is accepted and significant, along with the hypothesis of tourist satisfaction's impact on revisit intention and the hypothesis of memorable tourism experiences' effect on revisit intention
Co-Authors A'am Ar Rosyad Alsa Yuda Putri Andi Muhammad Sadat Clara Alika Putri Dzurrotul Atsnawiyah Febrilia, Ika Haneul Mohamad Rizan Muhammad Umar Al Fikri Humris Nur Faizi Serin Sabrinada Tazkia Haura Titis Fatarina Mahfirah Ursula Natalia Usep Suhud