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Pengaruh Lokasi, Harga dan Label Halal Terhadap Keputusan Pembelian Pada Produk Wardah di Toko Aster Malang Sita Agustin; Candra Wahyu Hidayat; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine the effect of Location, Price and Halal Labels on Purchasing Decisions of Wardah Products in Malang. This type of research is quantitative research. The population in this study were consumers in Malang who bought Wardah products with a sample size of 112 respondents. The data collection technique used was a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that the location, price and halal variables partially have a positive effect on the purchasing decision of Wardah products in Malang Aster Shop. As well as location, price and halal labels simultaneously have a positive effect on the decision to purchase Wardah products in Aster Store Malang.

Pengaruh Brand Image, Kualitas Produk, Harga dan Diskon Terhadap Keputusan Pembelian Sepatu Merek Fladeo (Studi pada Mahasiswa Universitas Kanjuruhan Malang) Uwis Ayu Wandary; Rusno Rusno; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

The study aims to determine the effect of brand image, product quality, price, and discount on purchasing decisions fladeo brand shoes. This research was conducted in university kanjuruhan malang, the population in this study were students who had bought or used fladeo brand shoes and a sample of 114 students. Sampling technique in this study using accidental sampling method and data obtained from questionnaires distributed to respondents. The research instrument test was tested for validity and reliability. The data analysis technique used is multiple linear regression with SPSS. The results of the study show that simultaneously the brand image, product quality, price, and discount have a significant effect on purchasing decisions, partially brand image has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, price has a significant effect on purchasing decisions, discount have no significant effect on purchasing decisions.

Pengaruh Sikap dan Norma Subyektif terhadap Keputusan Pembelian Barang secara Online melalui Aplikasi Shopee Fahira Rizke Putri; Candra Wahyu Hidayat; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study to determine the effect of attitudes and subjective norms on the decision to purchase goods online through the Shopee application (a study of students of the Faculty of Economics and Business, University of Kanjuruhan Malang). This type of research is quantitative research using an explanatory approach. The population in this study are students who have purchased goods online through the Shopee application at Kanjuruhan University Malang. The sampling technique is to use non probability sampling, which is a sampling technique that does not provide the same opportunity or opportunity for each element or member of the population to be selected as a sample. The sample in this study was 100 respondents. Based on existing sources there are two kinds of data sources, namely primary data and secondary data. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially the attitude variable and subjective norms have a significant effect on the decision to purchase goods online through the shopee application. While simultaneously the attitude and subjective norms have a significant effect on the decision to purchase goods online through the Shopee application. Key word:Purchasing Decisions, Attitudes, Subjective Norms

Analisis pengaruh Harga, Lokasi dan Fasilitas terhadap Keputusan Memilih Rumah Kontrakan di Kelurahan Bandungrejosari Kecamatan Sukun Malang Rikardus Jeharut; Iva Nurdiana Nurfarida; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine whether the Price, Location, and Facilities affect the Decision to Choose. The independent variables in this study are Price, Location, Facilities, while the dependent variable in this study is the decision to choose. This research was conducted in Bandungrejosari Subdistrict, Sukun Malang District, using a sample of 112 respondents from home contractors. The sampling technique in this study used accidental sampling. The analysis technique used is multiple linear regression. The results of this study indicate that Price, Location, Facilities influence both partially and simultaneously the Voting Decision.

Pengaruh Experiential Marketingterhadap Kepuasan Pengunjung (Studi pada Pengunjung Milkindo Berka Abadi Kepanjen Malang) Muhammad Arofi; Candra Wahyu Hidayat; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 1 (2019): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aimed to find out whether Experiential Marketing opposed the Study of Visitor Satisfaction (Study on Milkindo Berka Abadi Visitors Kepanjen Malang). The independent variable in this study is Experiential Marketing which consists of (sense, feel, think, act, andrelate), while the variables obtained in this study are Visitor Satisfaction. This research was conducted in Kepanjen Regency of Malang and by using a sample of 102 perpetual Indonesian milk collectors. The sampling technique in this study is to used accidental sampling. The analysis technique used is multiple linear regression. Experiential Marketing which consists of (sense, feel, think, act, andrelate), arranged partially or simultaneously on Visitor Satisfaction.

Pengaruh Promosi, Kualitas Produk dan Kepercayaan Belanja Online terhadap Keputusan Pembelian Produk Fashion pada Situs Lazada.co.id (Studi Pada Mahasiswa Universitas Kanjuruhan Malang) Rohani Wona; Iva Nurdiana Nurfarida; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 7 No. 2 (2019): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to measure the effect of promotion variables, product quality, and trust in purchasing decisions. The object of this research is Malang Kanjuruhan University students who have shopped online for fashion products on lazada.co.id. The type of research used is quantitative research. This research uses rendom sampling technique with a sample size of 112 respondents, where the data used are primary data. The analysis technique used is multiple linear regression analysis and data analysis by conducting validity and reliability testing, classic asumi test, coefficient of determination (R2) and hypothesis testing. Based on statistical data analysis, the items in this study are valid and reliable. In testing classic assumptions, free regression and ultikolonieritas odel, heteroscedasticity does not occur, and normally distributed. The biggest variable is the promotion variable by 0.333, while the smallest variable is the variable, namely the trust variable by 0.290, and the product quality variable by 0.257. Y = 0.453 + 0.333 + 0.257 + 0.290+ e. From the results of multiple regression analysis on alpha 5%, Fcount was 59,756 while Ftable was 1,734 so from the calculation it could be seen that Fcount â‰¥ Ftable so that H1 was accepted HO was rejected. Promotion variable (x1) shows a significant value of t of 0,000 â‰¤ 0.05 meaning there is an influence of the promotion variable (x1) on the purchase decision variable (y) thus it can be concluded that H2 received by HO is rejected. The product quality variable (x2) shows a significant value of t of 0.001 â‰¤ 0.05 meaning there is an influence of the product quality variable (x2) on the purchase decision variable (y) thus it can be concluded that H3 is accepted as HO rejected. The trust variable (x3) shows a significant t of 0,000 â‰¤ 0.05 meaning there is an influence of the trust variable (x3) on the decision of furniture (y) thus it can be concluded that H4 is received and HO is rejected.

PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA TERHADAP MINAT BELI GARSKIN YANG DIMEDIASI WORD OF MOUTH Dwi Nuvia Ningsih; Candra Wahyu Hidayat; Rusno Rusno
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 1 (2020): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Penelitian ini bertujuan untuk mengetahui pengaruh secara langsung strategi promosi dan social media terhadap minat beli garskin dan pengaruh secara tidak langsung strategi promosi dan social media terhadap minat beli garskin yang dimediasi word of mouth. Jenis penelitian yang digunakan kuantitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling. Sumber data diperoleh dari penyebaran kuisoner kepada 105 responden konsumen produk garskin. Variabel penelitian yang digunakan strategi promosi dan social media terhadap minat beli yang dimediasi word ofmouth. Metode analisis yang digunakan yaitu analisis path atau analisis jalur. Hasil analisis menunjukkan secara simultan strategi promosi dan social media yang dimediasi word of mouth menunjukkan berpengarauh positif dan signifikan terhadap minat beli garskin. Secara parsial strategi promosi berpengaruh sebesar 0,001 dan social media berpengaruh sebesar 0,002 terhadap word of mouth, strategi promosi dan social media berpengaruh signifikan terhadap minat beli dan word of mouth berpengaruh signifikan terhadap minat beli garskin.

ANALISIS PENGARUH CITRA DESTINASI, LOKASI DAN MEDIA SOSIAL TERHADAP MINAT BERKUNJUNG KEMBALI DI OBJEK WISATA KAMPOENG HERITAGE KAJOETANGAN MALANG Siti Mahfudhotin; Iva Nurdiana Nurfarida; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 2 (2020): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v6i2.5226

Penelitian ini bertujuan untuk mengetahui pengaruh Citra Destinasi, Lokasi dan Media Sosial terhadap Minat Berkunjung Kembali di Objek Wisata Kampoeng Heritage Kajoetangan Malang. Populasi dalam penelitian ini adalah seluruh pengunjung yang datang di Wisata Kampoeng Heritage Kajoetangan Malang. Jenis penelitian yang digunakan adalah kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non Probability Sampling. Teknik non Probability Sampling yaitu teknik pengambilan sampel yang tidak memberi peluang atau kesempatan sama bagi setiap unsur atau anggota populasi untuk dipilih menjadi sampel. Metode pengambilan sampelnya dengan cara accidental sampling dengan jumlah sampel sebanyak 102 responden. Data diambil menggunakan kuesioner yang diukur dengan skala Likert. Metode analisis data yang digunakan adalah regresi linier berganda. Berdasarkan hasil analisis dari uji t dapat dijelaskan bahwa citra destinasi, lokasi dan media sosial secara persial berpengaruh signifikan terhadap minat berkunjung kembali, dimana masing-masing variabel independen (citra destinasi, lokasi dan media sosial) memiliki nilai t sig < 0,05. Berdasarkan hasil analisis uji F dapat dijelaskan bahwa citra destinasi, lokasi dan media sosial secara simultan berpengaruh signifikan terhadap minat berkunjung kembali, dimana nilai F sig sebesar 0,000 < 0,05. Dari ketiga variabel independen tersebut variabel yang paling dominan berpengaruh terhadap minat berkunjung kembali adalah variabel citra destinasi.

PENGARUH PERPUTARAN KAS, PERPUTARAN PIUTANG, DAN PERPUTARAN PERSEDIAAN TERHADAP PROFITABILITAS PERUSAHAAN Windhy Kurnia Cahya; Candra Wahyu Hidayat; Riril Mardiana Firdaus
Jurnal Riset Mahasiswa Manajemen Vol. 8 No. 2 (2020): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrmm.v6i2.5265

Penelitian ini bertujuan untuk menguji pengaruh perputaran kas, perputaran piutang, dan perputaran persediaan terhadap profitabilitas perusahaan. Populasi yang diambil dalam penelitian ini adalah perusahaan yang bergerak dalam bidang properti dan real estate yang terdaftar di Bursa Efek Indonesia pada tahun 2016 â€“ 2018. Metode pada analisis data dalam penelitian ini adalah analisis kuantitatif dengan teknik pengambilan sampel purposive sampling dan diperoleh 19 sampel perusahaan. Pengujian hipotesis dalam penelitian ini adalah menggunakan teknik analisis regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa (1) Perputaran Kas (X1) Perputaran Piutang (X2), dan Perputaran Persediaan (X3) secara simultan berpengaruh terhadap Profitabilitas Perusahaan (Y), (2) Perputaran Kas (X1) secara parsial berpengaruh terhadap profitabilitas perusahaan (Y), (3) Perputaran Piutang (X2) secara parsial berpengaruh terhadap profitabilitas perusahaan (Y), dan (4) Perputaran persediaan (X3) secara parsial tidak berpengaruh terhadap profitabilitas perusahaan.

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